January 4

01:00 PM

BRISTLECONE 10 THEATRE, ARIA

OPENING & WELCOME

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Join CDX @ CES Brand Innovation Summit Co-Chairs, Drew Ianni and Paul Woolmington, for our official opening and welcome.

  • DREW IANNI, FOUNDER & EVENT CO-CHAIR, CDX FORUMS
  • PAUL WOOLMINGTON, CEO, CANVAS WORLDWIDE & CDX EVENT CO-CHAIR

01:00 PM

BRISTLECONE 10 THEATRE, ARIA

THE FUTURE OF CUSTOMER ENGAGEMENT – ARTIFICIAL INTELLIGENCE & VR

PART I. LEVERAGING AI TO DRIVE CUSTOMER ENGAGEMENT 

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The next generation of Artificial Intelligence (AI) will redefine expectations for personalized customer service and will help smart brands learn about individual customers and maintain personal conversations with users rather than waiting for complaints or problems to arise–traditionally, where customer care began and using data and machine learning to scale personalized customer care creates strong bonds with users by anticipating their needs. Join Razofish’s Jeremy Lockhorn and a panel of leading brands an AI experts as they discuss the current state, and future potential and business applications of artificial intelligence

SESSION LEADER: JEREMY LOCKHORN, VP, EMERGING MEDIA & U.S. MOBILE LEAD, RAZORFISH

  • PHIL EASTER, HEAD OF MOBILE  & WEARABLES, AMERICAN AIRLINES
  • CHICK FOXGROVER, CHIEF DIGITAL OFFICER, 4As
  • MYLES BRUNDAGE, DIRECTOR OF PRODUCT, SENTIENT

PART II. VR SPOTLIGHT

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VR is certainly all-the-rage, and it’s cool factor is off-the-charts, but the lack of any meaningful hardware install-base and or dominant VR content distribution platform also makes it challenging for marketers to figure out exactly how to leverage virtual reality to drive brand preference and the bottom line. Join this roundtable of leading brands VR content, hardware and platform leaders as they discuss what’s possible with VR and how brands should look to leverage, and come up with a set of tangible ROI metrics, for investing in VR initiatives.

SESSION LEADER: CALVIN CARTER, PRESIDENT, BOTTLE ROCKET STUDIOS

  • REBECCA HOWARD, SVP, EMERGING PLATFORMS, DISCOVERY COMMUNICATIONS
  • MIKE GERMANO, CHIEF DIGITAL OFFICER, VICE
  • MILES YOUNG, VP, MARKETING, JAUNT VR

02:15 PM

BRISTLECONE 10 THEATRE, ARIA

THE FUTURE OF CONTENT

THE FUTURE OF CONTENT: SO MANY PLATFORMS, SO LITTLE TIME

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It’s a good time to be in the content business even if the explosion of new platforms from mobile to VR and AR to a growing number of over-the-top platforms is enough to make even the most seasoned content producer and marketer’s head spin.  So Many Platforms, So Little Time!  We are thrilled to welcome back our annual supporting partner, Adobe, and their Head of Industry Strategy and Marketing for Media & Entertainment, Jen Cooper, to moderate a conversation featuring leading media, entertainment, and platform executives to talk about future of content distribution, monetization, and consumer / viewer engagement.

SESSION LEADER: JEN COOPER, HEAD OF  INDUSTRY, MEDIA & ENTERTAINMENT, ADOBE

  • ROB WEISBORD, COO, DIGITAL GROUP, SINCLAIR BROADCASTING GROUP
  • DOMENIC VENUTO, GM, CONSUMER PLATFORMS, THE WEATHER COMPANY
  • ROBERT HAYES, EVP, DIGITAL, NBC ENTERTAINMENT

03:30 PM

BRISTLECONE 10 THEATRE, ARIA

MARKETING INNOVATION SPOTLIGHT: eMarketer, Canvas Worldwide & Hyundai; More

PART I: THE GEOFF RAMSEY EXPERIENCE

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We are pleased to welcome back Geoff Ramsey, the Chairman & Chief Innovation Officer of eMarketer, for another edition of Geoff’s uniquely compelling, informative, and entertaining presentation on the future of advertising and marketing innovation.

FEATURED PRESENTER: GEOFF RAMSEY, CHAIRMAN & CHIEF INNOVATION OFFICER, eMARKETER

PART II: THE CHAIRMAN’S INTERVIEW WITH HYUNDAI

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Join CDX Co-Chair and Canvas CEO, Paul Woolmington, for an engaging interview with Hyundai Motor America Chief Marketing Officer, Dean Evans.

SESSION LEADER: PAUL WOOLMINGTON, CEO, CANVAS WORLDWIDE & CDX CO-CHAIR

FEATURED GUEST: DEAN EVANS, CMO, HYUNDAI MOTOR AMERICA

January 5

09:00 AM

BRISTLECONE 10 THEATRE, ARIA

THE FUTURE OF MEDIA & BRAND INNOVATION

PART I.  THE POWER OF CULTURE  & IDENTITY

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In the United States, and within many Western economies, the demographics of the citizenry is shifting – rapidly. As powerful consumer markets become more diverse, and tolerant, a robust debate is emerging centered on how brands, in partnership with their agencies, should respond to these macro-level demographic shifts. Some endorse the idea that brands should focus less on working with multicultural and specialty agencies for marketing to specific segments and, instead, adopt a “total market” approach to media investment while some believe a rash transition to embrace a total market approach marginalizes culture and identity. There is near universal agreement that current metrics around media measurement (i.e. attribution) need to evolve because there is little to no consideration for culture, relevance and influence. Join this timely and important discussion with leading brands and agency professionals as they discuss how the industry can better quantify and understand the impact of culture and identity on marketing effectiveness and long-term brand loyalty.

SESSION LEADER: MARLA SKIKO, EVP, DIGITAL & DATA SOLUTIONS, PUBLICIS MEDIA

  • KARNA CRAWFORD, SVP & HEAD OF MARKETING STRATEGY & DIGITAL, JP MORGAN CHASE
  • AKI SPICER, CHIEF DIGITAL OFFICER, TBWA / CHIAT / DAY
  • GAYLE TROBERMAN, CMO, iHeartMedia

 

PART II. THE STATE OF MEDIA IN A MULTI-PLATFORM WORLD

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We are thrilled to welcome three veteran global media innovators and leading lights of our industry – Rob Norman, Group M Global Chief Digital Officer Rob Norman, Nestle’s Global Head of Digital and Social Media, Pete Blackshaw, and Foursquare President, Steven Rosenblatt, for a engaging and inspiring discussion about the state of media planning and investment, brand innovation, and the challenges and opportunities related to engaging the rapidly evolving, multi-platform consumer.

SESSION LEADER: DREW IANNI, CHAIRMAN, CDX FORUM

  • ROB NORMAN, GLOBAL CHIEF DIGITAL OFFICER, groupM
  • PETE BLACKSHAW, GLOBAL HEAD OF DIGITAL & SOCIAL MEDIA, NESTLÉ
  • STEVEN ROSENBLATT, PRESIDENT, FOURSQUARE

10:15 AM

BRISTLECONE 10 THEATRE, ARIA

DIGITAL TRANSFORMATION SPOTLIGHT – FORRESTER, DUNKIN’ BRANDS, NESTLÉ, VISA, STAPLES & PUBLICIS SAPIENT

PART I – MASTERING DIGITAL TRANSFORMATION – A CONVERSATION WITH PUBLICIS SAPIENT & VISA

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The CDX Forums is pleased to welcome two global digital marketing and transformation innovators to the stage to discuss their approach to digital and marketing transformation.  We look forward to their perspectives on driving digital media, marketing and product innovation and transformation on a global scale and their best practice recommendations in regards to aligning staff, partners, and the myriad of key stakeholders to successfully execute on mission critical transformation initiaitves.

SESSION LEADER: MARK SILVA, FOUNDER & CEO, KITE

  • NIGEL VAZ, CEO, EMEA & APAC, PUBLICIS SAPIENT
  • SHIV SINGH, SVP, INNOVATION & STRATEGIC PARTNERSHIPS, VISA

 

PART II – THE FORRESTER ROUNDTABLE: MASTERING DIGITAL TRANSFORMATION

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We are thrilled to continue our partnership with Forrester and welcome back Nigel Fenwick, Digital Business Principal Analyst at Forrester and a panel of leading Fortune 500 Chief Digital Officers to our stage as they discuss the developing opportunities and necessity for corporate and marketing innovation as well as the challenges associated with driving digital transformation at their respective global organizations.

SESSION LEADER: NIGEL FENWICK, PRINCIPAL ANALYST, DIGITAL BUSINESS, FORRESTER

  • FAISAL MASUD, CHIEF DIGITAL OFFICER & EVP, GLOBAL COMMERCE, STAPLES
  • SCOTT HUDLER, CHIEF DIGITAL OFFICER, DUNKIN’ BRANDS
  • MICHAEL CHRISMENT, GLOBAL HEAD, INTEGRATED MARKETING, SBU BEVERAGE UNIT, NESTLÉ

11:30 AM

BRISTLECONE 10 THEATRE, ARIA

BOX PRESENTS: CDX AT CES – CMO + CDO PERSPECTIVES

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PART I: A CONVERSATION WITH JIM LANZONE FROM CBS

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The CDX Global Forum is proud to welcome Jim Lanzone from CBS to our stage.  Jim has held the position of CEO of CBS Interactive for several years and was also recently names Chief Digital Officer of CBS Corporation.  We look forward to an engaging, dynamic conversation as Jim shares his thoughts on the future of content, advertising, the rapidly evolving television viewer, multi-platform video distribution and monetization, OTT trends, emerging platforms, and much more.

SESSION LEADER: DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX FORUM

FEATURED GUEST: JIM LANZONE, CEO, CBS INTERACTIVE & CHIEF DIGITAL OFFICER, CBS CORP.

 

PANEL INTRODUCTIONS: JEFF SCHULTZ, MANAGING DIRECTOR, INDUSTRIES, BOX

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PART II: GLOBAL PERSPECTIVES – THE NEW RULES OF CUSTOMER ENGAGEMENT

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The modern-day customer is demanding. They expect fast, relevant, and customized experiences and they expect that the brands they are loyal to understand their needs and desires 24/7/365. They expect their brands to offer seamless, efficient, and tailored mobile content and product experiences and to understand how to leverage social platforms that engage them in the right way at the right time. They are also less loyal and willing to transfer their business to brands that get it and the modern-day customer is increasingly global. CDX welcomes leading global brands to discuss how they are engaging with their modern-day customers regardless of whether they live around the corner or around the world.

SESSION LEADER: DREW IANNI, CHAIRMAN, CDX FORUMS

  • KRISTIEN TURNER, VP, MARKETING, AMERICAS, HSBC
  • MAURICIO SABOGAL, GLOBAL CEO, KINETIC WORLDWIDE
  • DAN ROSSOMONDO, SVP, INT’L BUSINESS DEVELOPMENT, THE NBA