Catherine Roe » Head of Client Partnerships, Oracle Data Cloud
Catherine leads Oracle’s CPG Practice working with the largest advertisers in the media space. Formerly Datalogix, Oracle’s new Data Cloud division features Big Data, Analytics, Targeted advertising and Data as a Service. As advertisers become more sophisticated in their digital efforts, data has become “the new bacon” in helping advertisers connect the dots to drive more accountable media and actually measure the impact of digital campaigns.
Prior to Oracle, Catherine spent 6 years at Google, also focused on CPG Clients Partnerships. Under Catherine’s leadership, Google established search, display, and video as integral catalysts in her client’s digital media plans. Her team drove record sales growth, establishing Google as a major digital player in the brand focused space. Catherine has Digital Media, CPG and Retail experience which collectively help her bring holistic solutions to her clients. Prior to Google, Catherine drove Brand and Category Marketing initiatives at Pepperidge Farm, BP Amoco and SuperValu.
A graduate of Gonzaga University, Spokane WA, she also holds her MBA in Marketing from DePaul University in Chicago. Catherine is based in Chicago.