Christina Carlile » VP, Planning, Performics

As the VP, Director of Planning & Insights at Performics, Christina leads the agency’s Intent-based Planning practice. Performics is not only a top buyer of Google search globally, but a leader across all paid, earned and owned digital channels. As a consumer strategist and digital native, Christina ensures consumer intent and changing needs are at the center of every digital brand experiences Performics creates.

Christina is incessantly nose-down and knee-deep in the latest hot topics of the digital space. She deciphers macro trends likely to impact client business and identifies innovative marketing opportunities – regardless of media or content type.

Prior to joining Performics in 2010, Christina developed a passion for consumer insights at some of Chicago’s top shops including Digitas and Band Digital (formerly Whittmanhart). From alcoholic beverages to motorcycles and retail, her client experience spans nearly every category. She got her degree from Ohio University and, in the years since, has become a master in tracking behavior, analyzing intent activity and forecasting relevant next moves.