Kelly Mooney » CEO, Resource Ammirati
Kelly Mooney helped grow Resource/Ammirati into the country’s largest independent digital marketing agency by challenging the conventions of how consumers connect with brands. Recognizing early on that the web-empowered world had forever flipped the marketing equation from top/down to bottom/up, she literally wrote the book on today’s OPEN Brand Era, The Open Brand (2008), providing a much-needed new playbook for brands.
The roots of Kelly’s consumer-centric point of view come from her education in industrial design at The Ohio State University. She joined Resource/Ammirati in 1995 and quickly became its first Chief Experience Officer, then President for a decade before being named CEO in 2011. Under her direction, the firm expanded its client base into retail and consumer packaged goods, attracting clients that include CVS, P&G, Kohl’s, Nestlé/Purina and Victoria’s Secret. She has been a primary driver of the firm’s legacy of innovation, spearheading projects such as the first Google Glass app for a major retailer (Sherwin-Williams’ ColorSnap Glass) and launching the firm’s Innovation Lab, one of the first, as well as industry-leading practices in social, mobile and commerce. In 2014, Kelly was named a “Woman to Watch” by Advertising Age magazine.
In addition to The Open Brand, Kelly is the author of The Ten Demandments and has been featured in other notable marketing books, including Decoding the New Consumer Mind, Gen Buy, Loyalty Marketing and Customers Rule. She’s an Innovation Advisor at The Ohio State University Fisher College of Business and on the Board of Trustees for Columbus College of Art and Design (CCAD). She is also a member of YPO and shop.org, where she held board positions for many years.
A devoted early-morning workout warrior, Kelly’s preferred destination to “unplug” is a remote beach with her husband, Scott, and children, Luke and Riley.