Patrick Robertson » VP of Strategy, RAPP
Patrick spearhead’s RAPP’s planning and strategy discipline as the VP of Strategy, creating those critical, direct and high-value relationships that link people and brands across the fast-changing digital landscape. As RAPP’s strategic lead, he works across brand planning, decision science, digital strategy, user experience design, and integrated communications planning.
His ability to work with multidisciplinary creative and business management teams to collaboratively drive innovation and apply marketing and business best practices has led to the opportunity to work with such brands as HP, Time Warner Cable, Samsung, Sprint, NPR, Humana, Home Depot, Start-Up NY, and Dunnhumby. Patrick joined RAPP in 2013, bringing data-driven marketing experience from both agency and start-up environments. Prior to joining RAPP, he co-founded an ad-tech startup that delivered consumer intelligence, which was later acquired by a major private equity firm in 2011. His company simplified the process of leveraging big-data to transform marketing and CRM operations; deliverables were used to drive messaging, audience targeting, media buys, and attribution for direct response, and loyalty.