Susan Borst

Susan Borst » Director of Industry Initiatives, IAB

Susan works closely with hundreds of digital publishers/platforms and technology providers to identify best practices and to set industry guidelines for digital advertising. At IAB, Susan leads the B2B, Social Media, Content Marketing, Native Advertising, and Game Advertising committees. Under her leadership, these groups have produced the IAB Building a B2B Brand Online for Dummies™ guide (with Bizo), Native Advertising Playbook, Content Marketing Primer, Social Media Buyer’s Guide, Game Advertising Ecosystem Guide, User Generated Content guide and more.

Recent speaking engagements include OMMA Native, Business Insider Ignition, SXSW and Social Media Week in NYC and Chicago. She is on the jury for The Shorty Awards and the Content Marketing Institute Awards and was named one of the “15 People in NYC That are Changing Advertising That You Need to Know About” by Alley Watch (8/14.) She is based out of NYC and lives in CT.