September 12

09:30 AM

MOSCONE WEST

LEVEL 2

OPENING KEYNOTE – TBA

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Opening Keynote session details TBA soon.

10:00 AM

CDX DELEGATE LOUNGE

LEVEL 2 ALCOVE

BREAK

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10:15 AM

MOSCONE WEST

LEVEL 2

THE FORRESTER BRAND ROUNDTABLE – ENGAGING THE MOBILE-FIRST CUSTOMER

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CDX is proud to continue its partnership with Forrester and thrilled to welcome back their VP and Principal Analyst, Nigel Fenwick as he moderates a roundtable of leading brands to discuss the future of digital business and the mobile-first customer.

SESSION LEADER: NIGEL FENWICK VP & PRINCIPAL ANALYST, FORRESTER

  • PHIL EASTER, HEAD OF EMERGING PLATFORMS, AMERICAN AIRLINES

10:45 AM

MOSCONE WEST

LEVEL 2

MOBILE SHOPPER SPOTLIGHT – THE NEXT GENERATION CONSUMER EMERGES

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SESSION DETAILS – TBA

 

11:15 AM

CDX DELEGATE LOUNGE

LEVEL 2 ALCOVE

BREAK

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MWC_Americas_Logo_2017_WEB

11:30 AM

MOSCONE WEST

LEVEL 2

THE FUTURE OF MOBILE CONTENT

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Join seasoned content executives, Rob Gelick form CBS and Ira Rubenstein from PBS, as they discuss the future of mobile content and how leading content companies are leveraging mobile and emerging connected platforms to engage the rapidly evolving consumer and how they see the future of distribution and monetization.

SESSION LEADER: TBA 

  • ROB GELICK, SVP & GM, DIGITAL PLATFORMS, CBS INTERACTIVE
  • IRA RUBENSTEIN, CHIEF MARKETING & DIGITAL OFFICER, PBS

12:00 PM

MOSCONE WEST

LEVEL 2

TBA

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SESSION DETAILS -TBA

12:30 PM

MOSCONE WEST

LEVEL 2

LUNCH BREAK

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01:30 PM

MOSCONE WEST

LEVEL 2

EMERGING PLATFORMS SPOTLIGHT, PART I – VR & CONSUMER ENGAGEMENT – HYPE OR HOPE?

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What is the current state of virtual reality as a consumer engagement platform? We know virtual reality is a creatively compelling and deeply engaging content engagement format and platform and the rise, and potential, of virtual reality has been well-documented and hyped. But there are still core issues related to scalability, reach, and production costs and many questions now surround the prospects, and potential, of VR as a consumer engagement platform. Join this diverse panel in a discussion about the future of VR and what the industry and ecosystem needs to do to realize its full potential and promise for marketers.

SESSION LEADER – TBA

02:15 PM

MOSCONE WEST

LEVEL 2

10 GOOD MINUTES – TBA

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10 GOOD MINUTES SESSION DETAILS – TBA

 

02:30 PM

MOSCONE WEST

LEVEL 2

BREAK

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02:45 PM

MOSCONE WEST

LEVEL 2

THE STATE OF MOBILE ADVERTISING: DUOPOLIES, BRAND SAFETY, EMERGING PLATFORMS & MORE

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SESSION DETAILS -TBA

 

03:15 PM

MOSCONE WEST

 LEVEL 2

TBA

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SESSION DETAILS – TBA

03:45 PM

CDX DELEGATE LOUNGE

MOSCONE WEST

LEVEL 2 ALCOVE

BREAK

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04:00 PM

MOSCONE WEST

LEVEL 2

CDX SPOTLIGHT INTERVIEW – TBA

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CDX SPOTLIGHT INTERVIEW SESSION DETAILS – TBA

04:20 PM

MOSCONE WEST

LEVEL 2

POSTCARDS FROM THE EDGE – THE FUTURE OF CONSUMER MOBILITY

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The tradition continues as we close out another CDX Summit with our recurring CDX Postcards From The Edge Closing Keynote as we do our best to do some futurescaping and get some seasoned insights and predictions about the future of consumer mobility from a dynamic and diverse panel of industry innovators and emerging technology executives.

SESSION LEADER – TBA

  • PHIL EASTER, HEAD OF EMERGING PLATFORMS, AMERICAN AIRLINES
  • PAULO MELCHIORI, SVP & EXECUTIVE CREATIVE DIRECTOR, R/GA