September 12

09:00 AM

MOSCONE WEST 

LEVEL 2

THE STATE OF THE MOBILE CUSTOMER

cdxmwc2017-speaker-image-Drew-Ianni

Join CDX Founder & Event Chairman Drew Ianni as we open our inaugural CDX Mobile Innovation Summit @ MWC Americas as he sets the stage with the latest research and insights from the industry-at-large on key, emerging, mobile consumer commerce and media engagement trends.

SESSION LEADER: DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX FORUMS

09:15 AM

MOSCONE WEST

LEVEL 2, ROOM 2018

THE CONVERGENCE OF A.I., IoT, AND BLOCKCHAIN

cdxmwc2017-speaker-image-Jean-Turgeon

In this session we will be discussing some of the major technology disruptions that are accelerating the digital transformation across all vertical industries. Automation leveraging Artificial intelligence, IoT with sophisticated pervasive and real-time analytics combined with the introduction of blockchain architecture for digital currency and more have the potential of causing a big tsunami in a very near future. We will review some use cases as well as the “day in your life before and after the convergence of these three major disruptors.

SESSION LEADER: JEAN TURGEON, ,VP & CTO, SOFTWARE DEFINED ARCHITECTURE, AVAYA

09:30 AM

MOSCONE WEST

LEVEL 2

BEYOND THE APP – REINVENT THE WAY YOU SCALE MOBILE SOLUTIONS

cdxmwc2017-speaker-image-Armando-Ortiz

When mobile is the most impactful means of engagement across all channels and consumers expect tremendous innovation, how do you reinvent your organization to scale mobile and unlock value in a mobile-first world?  Delighting your customers while empowering your employees is the minimum requirement to compete and win.  Discover how IBM Mobile at Scale enables new ways of working in this era of continuous delivery when your apps must converse with cognitive systems, connect with Internet of Things and captivate with augmented reality.

SESSION LEADER, ARMANDO ORTIZ, PARTNER & NORTH AMERICA MOBILE LEADER, IBM

10:00 AM

CDX DELEGATE LOUNGE

LEVEL 2 ALCOVE

BREAK

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MWC_Americas_Logo_2017_WEB

 

10:15 AM

MOSCONE WEST

LEVEL 2

App Annie PRESENTS – THE FUTURE OF APPS AND MOBILE CONSUMER ENGAGEMENT

cdxmwc2017-speaker-image-Danielle-Levitas

Apple’s App Store launched on July 10, 2008 and now enters its 10th year as a platform and we are all aware of how apps have fundamentally changed our lives and the world. Ultimately, what would the iPhone be and have become without apps? And as our increasingly mobile-first world permeates our lives, the app has become a central, if not THE, central strategic consumer touch point for brands and companies, large and small, across the world. Join App Annie’s SVP of Research & Professional Services, Danielle Levitas as she leads a roundtable of leading brands and app ecosystem leaders to talk about the strategic importance of the app and the future of apps as consumer mobility continues to transform marketing, commerce, and the broader consumer relationship.

SESSION LEADER: DANIELLE LEVITAS, SVP, RESEARCH & PROFESSIONAL SERVICES, App Annie

10:30 AM

MOSCONE WEST

LEVEL 2

THE App Annie BRAND PANEL – ENGAGING THE MOBILE CUSTOMER

cdxmwc2017-speaker-image-Danielle-Levitas cdxmwc2017-speaker-image-Phil-Easter-2

cdxmwc2017-speaker-image-Braxton-Woodham cdxmwc2017-speaker-image-Mike-Dadlani cdxmwc2017-speaker-image-Jenny-Gove

Join App Annie and a group of senior executives from leading brands as they discuss the emerging strategic importance of apps and future of mobile consumer engagement, innovation and emerging mobility platforms.

SESSION LEADER: DANIELLE LEVITAS, SVP, RESEARCH & PROFESSIONAL SERVICES, APP ANNIE

  • PHIL EASTER, HEAD OF EMERGING PLATFORMS, AMERICAN AIRLINES
  • BRAXTON WOODHAM, CHIEF TECHNOLOGY OFFICER, FANDANGO
  • MIKE DADLANI, VP, MEDIA & DATA, iBOTTA
  • JENNY GOVE, USER EXPERIENCE RESEARCH LEAD, GOOGLE

 

11:15 AM

CDX DELEGATE LOUNGE

LEVEL 2 ALCOVE

BREAK

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MWC_Americas_Logo_2017_WEB

11:30 AM

MOSCONE WEST

LEVEL 2

THE FUTURE OF MOBILE CONTENT

cdxmwc2017-speaker-image-Rob-Gelick cdxmwc2017-speaker-image-Tim-Olson

Join seasoned content executives, Rob Gelick form CBS and Ira Rubenstein from PBS, as they discuss the future of mobile content and how leading content companies are leveraging mobile and emerging connected platforms to engage the rapidly evolving consumer and how they see the future of distribution and monetization.

SESSION LEADER: DREW IANNI, EVENT CHAIRMAN, CDX FORUMS

  • ROB GELICK, SVP & GM, DIGITAL PLATFORMS, CBS INTERACTIVE
  • TIM OLSON, CHIEF DIGITAL OFFICER, KQED / PBS

12:00 PM

MOSCONE WEST

LEVEL 2

THE FORRESTER BRAND ROUNDTABLE: THE MOBILE-FIRST PARADIGM SHIFT

cdxmwc2017-speaker-image-Nigel-Fenwick cdxmwc2017-speaker-image-Phil-Easter-2

cdxmwc2017-speaker-image-Amit-Ahuja cdxmwc2017-speaker-image-Armando-Ortiz

CDX is proud to continue its partnership with Forrester and thrilled to welcome back their VP and Principal Analyst, Nigel Fenwick as he moderates a roundtable featuring American Airlines, Adobe, and IBM to discuss the future of digital business and the mobile-first paradigm shift.

SESSION LEADER: NIGEL FENWICK VP & PRINCIPAL ANALYST, FORRESTER

  • PHIL EASTER, HEAD OF EMERGING PLATFORMS, AMERICAN AIRLINES
  • AMIT AHUJA, VP, EMERGING BUSINESSES, ADOBE
  • ARMANDO ORTIZ, PARTNER & NORTH AMERICA MOBILE LEADER, IBM

12:30 PM

MOSCONE WEST

LEVEL 2

LUNCH BREAK

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01:30 PM

MOSCONE WEST

LEVEL 2

THE STATE OF VR, MR & CONSUMER ENGAGEMENT – HYPE OR HOPE?

cdxmwc2017-speaker-image-Adam-Zuckerman cdxmwc2017-speaker-image-Christopher-Marsh

What is the current state of virtual reality and mixed reality as consumer engagement platforms? We know virtual reality, and emerging mixed reality platforms, are creatively compelling and deeply engaging content engagement formats and platforms and the rise, and potential, of VR / MR has been well-documented and hyped. But there are still core issues related to scalability, reach, and production costs and many questions now surround the prospects, and potential, of VR and MR as a consumer engagement platform. Join this diverse panel in a discussion about the future of VR and MR and what the industry and ecosystem needs to do to realize its full potential and promise for marketers.

SESSION LEADER – DREW IANNI, EVENT CHAIRMAN, CDX FORUMS

  • ADAM ZUCKERMAN, DIRECTOR VENTURES & INNOVATION, DISCOVERY NETWORKS
  • CHRISTOPHER MARSH, DIRECTOR OF TECHNOLOGY, AKQA

02:00 PM

MOSCONE WEST

LEVEL 2

CDX SPOTLIGHT: MASTERING MOBILE PRODUCT DEVELOPMENT & MONETIZATION

cdxmwc2017-speaker-image-Melissa-Powers cdxmwc2017-speaker-image-Diana-Stepner cdxmwc2017-speaker-image-Eric-Picard

Welcome to the post-digital world and a new consumer universe that requires companies from across a range of verticals to not only master digital product development but increasingly design product and execute go-to-market strategies to successfully reach and engage the mobile-first customer. Join Melissa Powers, of KITE, and a diverse roundtable as they discuss how to successfully develop and take mobile-first products to market, how to continually optimize these products and the development process, and how to best approach product roll-outs and go-to-market executions in an increasingly mobile-first world.

SESSION LEADER: MELISSA POWERS, SALES DIRECTOR, KITE

  • DIANA STEPNER, VP PRODUCT MANAGEMENT, LEARNING APPLICATIONS, PEARSON
  • ERIC PICARD, VP, AD PRODUCT MANAGEMENT, PANDORA

02:30 PM

MOSCONE WEST

LEVEL 2

BREAK

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02:45 PM

MOSCONE WEST

LEVEL 2

THE STATE OF MOBILE ADVERTISING AND MEDIA ENGAGEMENT

cdxmwc2017-speaker-image-Chris-Wallace cdxmwc2017-speaker-image-Lulu-Phongmany

cdxmwc2017-speaker-image-Devin-Quinn cdxmwc2017-speaker-image-Matt-Kojalo

As we accelerate swiftly into an increasingly post-digital world, we are seeing the parallel, rapid-rise of the mobile first consumer. And, in the case of younger consumer generations, many exist in an almost entirely “mobile-only” world. According to eMarketer, mobile advertising now represents approximately 70% of all U.S. digital spending and they also estimate mobile advertising in the U.S. will exceed TV spending by 2019 and the mobile media consumption, when social media is included, is on track to overtake all traditional + online (desktop) media consumption in a few short years while those under the age of 30 in the United States already consume a vast majority of their media via mobile devices. Come join a diverse roundtable of leading industry executives on the current state, and future, of mobile consumer engagement.

SESSION LEADER: CHRIS WALLACE, MANAGING DIRECTOR, SF, MINDSHARE (WPP)

  • LULU PHONGMANY, VP STRATEGIC PARTNERSHIPS, PULSEPOINT
  • DEVIN QUINN, DIGITAL STRATEGY MANAGER, CAMPARI AMERICA
  • MATT KOJALO, VP, AD PRODUCTS, SKYHOOK WIRELESS

03:15 PM

MOSCONE WEST

 LEVEL 2

ARTIFICIAL INTELLIGENCE SPOTLIGHT – THE REAL FUTURE OF MOBILE

cdxmwc2017-speaker-image-Raj-Singh cdxmwc2017-speaker-image-Sam-Liang cdxmwc2017-speaker-image-Jean-Turgeon

Artificial Intelligence is going to transform the intelligence of the experiences we have with brands, with customers and with our employees. From mobile chatbots, voice assistants and voice-driven search to data-driven algorithms and machine learning that will enable your mobile devices and applications to essentially know what you are looking for, or want to know, before you do. This session will explore some of the emerging, real-world examples of how A.I. is transforming consumer and enterprise mobility and leverage the collective, massive brain-power on-stage to talk about what’s next for Artificial Intelligence in an increasingly mobile-first world.

SESSION LEADER: DREW IANNI, EVENT CHAIRMAN, CDX FORUMS

  • RAJ SINGH, CEO, LENTIL A.I. & ENTREPRENEUR-IN-RESIDENCE, STANFORD RESEARCH INSTITUTE
  • SAM LIANG, CO-FOUNDER & CEO, AISENSE
  • JEAN TURGEON, VP & CTO, SOFTWARE DEFINED ARCHITECTURE, AVAYA

03:45 PM

CDX DELEGATE LOUNGE

MOSCONE WEST

LEVEL 2 ALCOVE

BREAK

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04:00 PM

MOSCONE WEST

LEVEL 2

POSTCARDS FROM THE EDGE – THE FUTURE OF CONSUMER MOBILITY

cdxmwc2017-speaker-image-Warren-Zenna  cdxmwc2017-speaker-image-Paulo-Melchiori

cdxmwc2017-speaker-image-Edith-Yeung cdxmwc2017-speaker-image-Mike-Vladimer

The tradition continues as we begin to close out another CDX Summit with our recurring CDX Postcards From The Edge Closing Keynote as we do our best to do some futurescaping and get some seasoned insights and predictions about the future of consumer mobility from a dynamic and diverse panel of industry innovators and emerging technology executives.

SESSION LEADER – WARREN ZENNA, EVP & MANAGING DIRECTOR, MOBEXT (HAVAS)

  • EDITH YEUNG, PARTNER, MOBILE COLLECTIVE, 500 STARTUPS
  • PAULO MELCHIORI, SVP & EXECUTIVE CREATIVE DIRECTOR, R/GA
  • MIKE VLADIMER, CO-FOUNDER, IoT STUDIO, ORANGE SILICON VALLEY

04:30 PM

MOSCONE WEST

LEVEL 2

ROBERT SCOBLE PRESENTS: AUGMENTED REALITY, ARTIFICIAL INTELLIGENCE & THE FOURTH TRANSFORMATION

cdxmwc2017-speaker-image-Robert-Scoble

CDX is thrilled to welcome back one of our industry’s leading futurists and influencers, Robert Scoble, to deliver our Closing Keynote at our inaugural CDX Mobile Innovation Summit @ Mobile World Congress Americas. While Robert focuses on a range of emerging technologies and key trends, he has spent a considerable amount of time in the last couple years focusing on the innovations surrounding, and potential business impact of, augmented reality and artificial intelligence recently co-authored “The Fourth Transformation- How Augmented Reality and Artificial Intelligence Will Change Everything”. Robert is always both highly-informative and pleasantly entertaining and he has a massive following so be sure to arrive early to secure a seat as this session will be at-capacity.

CLOSING KEYNOTE: ROBERT SCOBLE, FUTURIST & CO-AUTHOR “THE FOURTH TRANSFORMATION – HOW AUGMENTED REALITY & ARTIFICIAL INTELLIGENCE WILL CHANGE EVERYTHING”