Below is the developing agenda for our 3rd annual CDX NYC Brand Innovation Summit.

This year’s theme is “THE CUSTOMER REVOLUTION

In addition to the existing sessions in development, we also have a series of open sessions and look forward to your submissions and papers on relevant and timely topics and subject related to the ongoing Customer Revolution. If you are interested in being featured as a thought leader at the upcoming Forum, please fill out the speaker submission form HERE

MAY 31

06:00 PM

iHEART MEDIA HQ

CDX NYC SUMMIT WELCOME RECEPTION @ iHEART MEDIA HQ

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We look forward to welcoming all attendees to join us at the official kick off and welcome reception for our 3rd Annual CDX NYC Brand Innovation Summit hosted by our good friends iHeart Media at their headquarters in Midtown Manhattan. Join us for cocktails and light fare and meet your fellow delegates as we officially open the 2017 CDX NYC Brand Innovation Summit.

 

JUNE 1

08:45 AM

MAIN STAGE

WELCOME & OPENING REMARKS

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Join CDX Co-Chairs Drew Ianni and Paul Woolmington for the official welcome and opening of our 3rd annual CDX NYC Brand Innovation Summit.

09:00 AM

MAIN STAGE

OPENING KEYNOTE

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Join us for the opening keynote presentation at the 3rd Annual CDX NYC Brand Innovation Summit.

KEYNOTE DETAILS – TBA

10:00 AM

MAIN STAGE

CDX SPOTLIGHT INTERVIEW WITH DUNKIN’ BRANDS

SCOTT HUDLER

We are thrilled to welcome Scott Hudler, SVP & Chief Digital Officer of Dunkin’ Brands, to our stage for the Day 1 CDX Spotlight Interview. Scott was appointed Chief Digital Officer in the Fall of 2016 and had previously held the role of VP of Global Consumer Engagement at Dunkin’ Brands so we couldn’t think of a better person to share his thoughts on the rapidly evolving customer journey, the increasingly mobile-first consumer, and hear about how Scott is helping drive digital transformation and innovation at Dunkin’ Donuts and all Dunkin Brands companies.

SESSION LEADER: DREW IANNI, FOUNDER & GROUP EVENT CHAIRMAN, CDX FORUMS

FEATURED SPEAKER: SCOTT HUDLER, SVP & CHIEF DIGITAL OFFICER, DUNKIN’ BRANDS

10:30 AM

MAIN STAGE

THE FORRESTER BRAND INNOVATION ROUNDTABLE – THE CUSTOMER REVOLUTION

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FORRESTER LOGO

We welcome back our featured content partner, Forrester, and their Principal Digital Business Analyst, Nigel Fenwick, for another edition of our annual Forrester Brand Innovation Roundtable. This always popular session will bring together a panel of senior brand innovators to discuss how they are mastering the rapidly-evolving consumer revolution and multi-platform customer engagement.

SESSION LEADER: NIGEL FENWICK, VP & PRINCIPAL ANALYST, DIGITAL BUSINESS, FORRESTER

  • MATTHEW PRITCHARD, GLOBAL HEAD OF DIGITAL, GlaxoSmithKline
  • BLAKE CAHILL, GLOBAL HEAD OF DIGITAL MARKETING & MEDIA, PHILIPS

11:00 AM

BALLROOM FOYER

MORNING COFFEE & NETWORKING

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If you are interested in sponsoring the Morning Coffee & Networking Break, please email Drew Ianni at drew@cdxforum.com.

11:30 AM

MAIN STAGE

R.O.I SPOTLIGHT – MASTERING CROSS-PLATFORM ATTRIBUTION

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The modern-day customer is demanding. They expect fast, relevant, and customized experiences and they expect that the brands they are loyal to understand their needs and desires 24/7/365. They expect their brands to offer seamless, efficient, and tailored mobile content and product experiences and to understand how to leverage social platforms that engage them in the right way at the right time. They are also less loyal and willing to transfer their business to brands that get it and the modern-day customer is increasingly global. CDX welcomes leading global brands to discuss how they are engaging with their modern-day customers regardless of whether they live around the corner or around the world.

SESSION LEADER: 

  • KRISTIEN TURNER, VP, MARKETING, AMERICAS, HSBC
  • ANDREW LITTLEWOOD, CHIEF KNOWLEDGE OFFICER, MEDIACOM

12:00 PM

MAIN STAGE

CDX DATA SPOTLIGHT: THE QUEST FOR DATA INTEGRITY

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Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud. The real problem is identity, compounded by the lack of quality and integrity put into verifying audience data.  Fraud exists in advertising for the same reason it exists anywhere: the failure to authenticate identity and this couldn’t be more true and relevant in the digital industry as it’s relatively easy to set up some scripts, access cloud-based infrastructure and generate bots that impersonate human traffic. So how can the industry work together to improve data integrity, as a whole, but also have a clear understanding of the quality, value and integrity of the data sets marketers and their agency partners are currently leveraging? Which of these data sets is more likely to be based on real identity and provide meaningful data? Which is easier to generate bot traffic against? Do brands know which data sets they are using or if quality data is being blended with “The Big Short” equivalent of subprime data?  Join UM’s Chief Digital Officer, Joshua Lowcock, and leading brands and industry data experts for this critically-important and timely discussion.

SESSION LEADER: KATE KAYE, DATA REPORTER, ADAGE

  • JOSHUA LOWCOCK, EVP & CHIEF DIGITAL OFFICER, UNIVERSAL McCANN

12:15 PM

MAIN STAGE

THE ART OF INFLUENCE – A CONVERSATION WITH CAA’s DAVID FREEMAN

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We are thrilled to welcome David Freeman, a seasoned entertainment, branding and media executive, to our stage to talk about the new rules of marketing and brand engagement as the two powerful emerging generational sets (Millennials and Gen Z) continue to consume media, advertising, and content in new ways and look to an expanding group of celebrities and other “peer-influencers” to make purchase and content consumption decisions. The days of spending tens, if not hundreds of millions of dollars on television and other traditional advertising platforms are over and mastering “The Art of Influence” now requires an entirely different set of marketing skills, platforms, and approaches.

FEATURED SPEAKER: DAVID FREEMAN, CO-HEAD, DIGITAL PACKAGING, TALENT & VR, CAA

12:30 PM

MAIN STAGE

THE FUTURE OF CONTENT – SO MANY PLATFORMS, SO LITTLE TIME

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It has never been a better time to be in the content business and current and emerging digital platforms and the power of social media have also empowered and enabled all of us – from large entertainment companies to brands to individuals –  to be publishers. Of course, with so many publishers creating so much content across an exploding array of platforms,  we have reached a state of content overload and breaking through all the noise, much less monetizing one’s content – has become increasingly difficult. This session will explore leading content producers, owners and distributors of all stripes view the emerging content ecosystem in regards to distribution, monetization, and broader consumer engagement and discuss how emerging platforms such as VR, AR, and the vast array of over-the-top-platforms are creating new opportunities, and new challenges, for the rapidly expanding universe of publishers – So many platforms, so little time!

SESSION LEADER: STEVEN GRAY, VP & MANAGING EDITOR, JP MORGAN CHASE & CO.

  • DAVID FREEMAN, CO-HEAD, DIGITAL PACKAGING AND TALENT & VR, CAA
  • REBECCA HOWARD, SVP, EMERGING PLATFORMS AND PARTNERSHIPS, DISCOVERY NETWORKS
  • JONATHAN CARSON, PRESIDENT, MIC.

1:00 PM

MAIN STAGE

LUNCH KEYNOTE

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Join us for the opening keynote lunch with our hosts iCrossing as Mike Parker, President, U.S. at iCrossing interviews a innovative brand leader on the keynote stage.

SESSION LEADER: MIKE PARKER, PRESIDENT, U.S., iCROSSING

FEATURED INTERVIEW: TBA

02:30 PM

MAIN STAGE

CDX SPOTLIGHT – HOW MARRIOTT LEVERAGES DATA-DRIVEN CUSTOMER INNOVATION TO STAY ONE STEP AHEAD OF DISRUPTION

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The company that began as a nine-seat root beer stand, today is recognized as one of the most innovative hospitality companies around the world. Throughout this journey, Marriott has stayed one step ahead, from being the first hotel company worldwide to book reservations online to creating today’s largest hotel company through the acquisition of Starwood Hotel & Resorts. Tomorrow’s challenge is creating truly connected experiences for their guests while also enabling a deeper engagement with over 87 million members. Hear how Marriott is taking a data-driven approach iN responding to this challenge.

SESSION LEADER: RENEE BORKOWSKI, SVP, STRATEGY & CONSULTING, SAPIENTRAZORFISH

  • ADAM MALAMUT, CHIEF CUSTOMER EXPERIENCE OFFICER, MARRIOTT
  • ANDY KAUFFMAN, VP, DIGITAL MARKETING & MARRIOTT.COM, MARRIOTT

03:00 PM

MAIN STAGE

AI UNLEASHED, PART I: HOW ARTIFICIAL INTELLIGENCE DRIVES CUSTOMER SERVICE INNOVATION

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Because of the transformative effect and potential impact of these emerging platforms, technologies, and related applications, we are creating a three-part track of content at this year’s Summit devoted exclusively to Artificial Intelligence and Machine Learning.

In Part I of this series, this session focus on how Artificial Intelligence and Machine Learning are being leveraged to develop a new customer service paradigm and explore emerging best practices from leading brands and technology innovators in regards to the use of emerging customer service “bots” and other real-time service applications. The panelists will discuss the advantages, and disadvantages, related to utilizing both robot-driven and human-based bots and their thoughts on the “post-bot” experience for both the consumer and how the enterprise can best leverage the related data, learning, and insights to enhance consumer engagement and lifetime customer value.

SESSION LEADER: JOSH SUTTON, GLOBAL HEAD, DATA AND ARTIFICIAL INTELLIGENCE, SAPIENTRAZORFISH

  • PHIL EASTER, HEAD OF MOBILE, APPS & WEARABLES, AMERICAN AIRLINES
  • TBA

 

03:30 PM

44TH FLOOR BALLROOM FOYER

AFTERNOON BREAK & NETWORKING

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04:00 PM

MAIN STAGE

MASTERING THE OMNI-CHANNEL EXPERIENCE – THE CHALLENGE OF INTEGRATION

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Is your brand multi-channel or omni-channel?  For those old enough to have taken Latin in high school, you may remember that “omni” doesn’t just simply translate to “all”. A key attribute of the prefix, omni, is that it is also refers to, and represents, a “combining form”.  In other words, all omni-channel experiences will use multiple channels, but not all multi-channel experiences are omni-channel. And the critical determining factor, and formidable challenge, is in the integration of the brand’s goals, messaging, creative, and design across each channel and device AND being able derive actionable knowledge from a unified view of your customer. Join your peers for an engaging and informative discussion about the never-ending quest for omni-channel success.

04:30 PM

MAIN STAGE

TBA

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05:30 PM

BALLROOM FOYER

THE CHAIRMAN’S RECEPTION

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Join your fellow delegates in the Ballroom Foyer and CDX C0-Chair’s Drew Ianni and Paul Woolmington for our annual Chairman’s Reception which precedes the Keynote Dinner.

06:30 PM

MAIN STAGE

THE CDX DINNER & KEYNOTE

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The tradition continues as we welcome all delegates for our annual CDX Dinner & Keynote. Join your fellow colleagues for some good food, good cheer, and compelling thoughts and remarks from our featured Dinner Keynote speaker.

If interested in sponsoring the dinner keynote, please email Conference Chair at drew@cdxforum.com.

JUNE 2

08:45 AM

MAIN STAGE

WELCOME & OPENING REMARKS

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Join CDX Co-Chairs Drew Ianni and Paul Woolmington for the official welcome for Day 2 of our 3rd annual CDX NYC Brand Innovation Summit.

09:00AM

MAIN STAGE

OPENING KEYNOTE – TBA

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Join us for our Day 2 Opening Keynote at The CDX NYC Brand Innovation Summit.

09:25 AM

MAIN STAGE

THE CHAIRMAN’S INTERVIEW WITH CBS INTERACTIVE

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We are thrilled to welcome back Marc DeBevoise, President & COO of CBS Interactive back to our stage to talk discuss the future of television, digital video, the viewer, and the rapidly-evolving cross-platform universe. CBS is a powerhouse of American media and we look forward to what is always an engaging and enlightening discussion with Marc.

SESSION LEADER: DREW IANNI, FOUNDER & GROUP EVENT CHAIR, CDX FORUMS

FEATURED SPEAKER: MARC DeBEVOISE, PRESIDENT & COO, CBS INTERACTIVE

10:00 AM

MAIN STAGE

FORRESTER PRESENTS – THE EMPOWERED CUSTOMER

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Empowered consumers fuel the age of the customer. They now have more choices, richer resources, higher demands, and urgently drive demands for business transformation. But this is more than just a catchy idea; it is a measurable trend. This session will discuss how evolutions in customer behaviors and attitudes are manifesting themselves and measures how urgently brands must move toward customer obsession and explore emerging shopping trends, most notably mobile shopping, which Forrester estimates, influences over 30% of the $3.1T US retail sales market. Join Forrester’s Fiona Swerdlow, a 20-year, pioneering retail and eBusiness analyst and two leading brands as we discuss the age of the empowered customer.

SESSION LEADER: FIONA SWERDLOW, VP & RESEARCH DIRECTOR, eBUSINESS, FORRESTER RESEARCH

  • TBA
  • TBA

11:00 AM

MAIN STAGE

THE NEW AMERICAN CONSUMER – THE POWER OF CULTURE & IDENTITY

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In the United States, consumer demographics are shifting – rapidly. As the consumer markets become more diverse, and tolerant, a robust debate is emerging centered on how brands, in partnership with their agencies, should respond to these macro-level demographic shifts. Some endorse the idea that brands should focus less on working with multicultural and specialty agencies for marketing to specific segments and, instead, adopt a “total market” approach to media investment while some believe a rash transition to embrace a total market approach marginalizes culture and identity. There is near universal agreement that current metrics around media measurement (i.e. attribution) need to evolve because there is little to no consideration for culture, relevance and influence. Join this timely and important discussion with leading brands and agency professionals as they discuss how the industry can better quantify and understand the impact of culture and identity on marketing effectiveness and long-term brand loyalty.

SESSION LEADER: MARLA SKIKO, EVP, DIGITAL AND DATA, PUBLICIS MEDIA

  • KARNA CRAWFORD, SVP, DIGITAL STRATEGY & MARKETING, JP MORGAN CHASE
  • AKI SPICER, CHIEF DIGITAL OFFICER, TBWA
  • CARTER BROKAW, PRESIDENT, DIGITAL, iHEART MEDIA

12:00 PM

MAIN STAGE

THE STATE OF MEDIA – ARE THE ROBOTS KILLING VIEWABILITY?

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Join this extended, deep-dive, town-hall session as we bring together leading brands, agencies, and key industry association representatives as we open up the floor to all delegates and discuss and debate the promise and future of programmatic media and automated marketing while acknowledging its emerging flaws and how, as an industry, we can rebuild full trust and accountability across the digital media landscape and industry at-large. Come prepared to share your opinion and contribute to the discussion!

SESSION LEADER: TBA

  • ANNA BAGER, SVP, MOBILE & VIDEO, IAB
  • CHICK FOXGROVER, CHIEF DIGITAL OFFICER, 4As
  • TBA
  • TBA

12:00 PM

MAIN STAGE

TBA

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SESSION DETALS – TBA

12:30 PM

MAIN STAGE

10 GOOD MINUTES

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SESSION DETAILS – TBA

12:45 PM

MAIN STAGE

POSTCARDS FROM THE EDGE – THE CUSTOMER OF THE FUTURE

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As mentioned in an earlier session with Forrester, we are in the age of the “empowered consumer” and we have also quickly entered the post-digital retail age and, for younger consumers, we can certainly make the argument that they truly mobile-first shoppers and consumers. Consumer have a myriad of channel and platforms to access, an increasing array of payment options, and are offered a range of highly-personalized, and on-demand, shopping experiences and services. This compelling session and peek at the future – part of our ongoing “Postcards From The Edge” series  – will bring together a diverse set of innovators from across the consumer retail ecosystem as they discuss their vision and predictions regarding the shopper of the future.

SESSION LEADER: TBA

  • ANDRES WOLBERG STOK, GLOBAL HEAD OF POLICY, FINTECH, CITI 
  • PHIL EASTER, HEAD OF MOBILE, APPS & WEARABLES, AMERICAN AIRLINES
  • RITESH PATEL, CHIEF DIGITAL OFFICER, WPP HEALTH & WELLNESS

01:15 PM

MAIN STAGE

CLOSING KEYNOTE LUNCH

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Join us in the main Ballroom for the CDX NYC Brand Innovation Summit Closing Keynote Lunch.

If interested in sponsoring the Closing Keynote Lunch, please reach out to Conference Chair Drew Ianni at drew@cdxforum.com