Below is the agenda for our 3rd annual CDX NYC Brand Innovation Summit.

This year’s theme is “THE CUSTOMER REVOLUTION

MAY 31

05:45 PM

iHEART MEDIA HQ

125 W 55th St. NY, NY

CDX NYC WELCOME RECEPTION @ iHEART MEDIA HQ WITH BOB PITTMAN

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We look forward to welcoming all attendees to join us at the official kick off and welcome reception for our 3rd Annual CDX NYC Brand Innovation Summit hosted by our good friends iHeart Media at their headquarters in Midtown Manhattan. Join your fellow delegates for cocktails, light fare and iHeart Media CEO, Bob Pittman as we officially open the 2017 CDX NYC Brand Innovation Summit.

FEATURED GUEST: BOB PITTMAN, CEO, iHEARTMEDIA*

* IMPORTANT: This Welcome Reception will take place at iHeartMedia Headquarters at 125 W 55th Street in Midtown Manhattan

JUNE 1

08:00 AM

DELEGATE LOUNGE + MAIN BALLROOM

CDX BREAKFAST

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Join your fellow delegates for a casual, buffet-style breakfast in the Delegate Lounge and Main Ballroom.

08:30 AM

MAIN STAGE

WELCOME & OPENING REMARKS

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Join CDX Co-Chairs Drew Ianni and Paul Woolmington for the official welcome and opening of our 3rd annual CDX NYC Brand Innovation Summit.

08:45 AM

MAIN STAGE

OPENING KEYNOTE: SAP HYBRIS PRESENTS – A CHAT WITH BLAKE CAHILL OF PHILIPS

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We are pleased to welcome our partner, SAP Hybris, and its Global CMO, Jamie Anderson, to the stage for an engaging fireside chat with Blake Cahill, Philip’s Global Head of Digital Marketing & Media. Both Jamie and Blake are based in Europe and have global oversight so we also look forward to their unique global perspectives on the state of digital and marketing transformation and understanding the rapidly-evolving customer journey and experience in a multi-platform world.

SESSION LEADER: JAMIE ANDERSON, SVP & CMO, SAP HYBRIS

FEATURED KEYNOTE: BLAKE CAHILL, GLOBAL HEAD OF DIGITAL MARKETING & MEDIA, PHILIPS

09:20 AM

MAIN STAGE

CDX SPOTLIGHT INTERVIEW WITH DUNKIN’ BRANDS

SCOTT HUDLER

We are thrilled to welcome Scott Hudler, SVP & Chief Digital Officer of Dunkin’ Brands, to our stage for the Day 1 CDX Spotlight Interview. Scott was appointed Chief Digital Officer in the Fall of 2016 and had previously held the role of VP of Global Consumer Engagement at Dunkin’ Brands so we couldn’t think of a better person to share his thoughts on the rapidly evolving customer journey, the increasingly mobile-first consumer, and hear about how Scott is helping drive digital transformation and innovation at Dunkin’ Donuts and all Dunkin Brands companies.

SESSION LEADER: DREW IANNI, FOUNDER & GROUP EVENT CHAIRMAN, CDX FORUMS

FEATURED SPEAKER: SCOTT HUDLER, SVP & CHIEF DIGITAL OFFICER, DUNKIN’ BRANDS

09:45 AM

MAIN STAGE

TRANSFORM THE ENTERPRISE – HOW TO TRULY BECOME A DIGITAL COMPANY

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This session will discuss what it really means to become a modern, digital company and what it takes to go beyond the digital facade – it means rethinking your operating model, business model and products entirely from the inside out.  We are pleased to welcome our supporting partner, Box, and their SVP of Customer Success, Jon Herstein, for an engaging conversation with The Hudson’s Bay Company Director of Digital Imaging, Peter Duhon. Peter oversees creative asset management and related internal collaborations for Saks.com, TheBay.com, LordandTaylor.com, and saksoff5th.com.

SESSION LEADER: JON HERSTEIN, SVP, CUSTOMER SUCCESS, BOX

FEATURED SPEAKER: PETER DUHON, DIRECTOR, DIGITAL IMAGING, HUDSON’S BAY COMPANY

10:15 AM

MAIN STAGE

THE FORRESTER BRAND INNOVATION ROUNDTABLE – THE CUSTOMER REVOLUTION

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FORRESTER LOGO

We welcome back our featured content partner, Forrester, and their Principal Digital Business Analyst, Nigel Fenwick, for another edition of our annual Forrester Brand Innovation Roundtable. This always popular session will bring together a panel of senior brand innovators to discuss how they are mastering the rapidly-evolving consumer revolution and multi-platform customer engagement.

SESSION LEADER: NIGEL FENWICK, VP & PRINCIPAL ANALYST, DIGITAL BUSINESS, FORRESTER

  • MATTHEW PRITCHARD, GLOBAL HEAD OF DIGITAL, GlaxoSmithKline

10:45 AM

BALLROOM FOYER

MORNING COFFEE & NETWORKING

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Thank you to box for hosting today’s Morning Coffee service and Morning Re-Charge Break.

11:10 AM

MAIN STAGE

R.O.I SPOTLIGHT – MASTERING CROSS-PLATFORM ATTRIBUTION

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The modern-day customer is demanding. They expect fast, relevant, and customized experiences and they expect that the brands they are loyal to understand their needs and desires 24/7/365. They expect their brands to offer seamless, efficient, and tailored mobile content and product experiences and to understand how to leverage social platforms that engage them in the right way at the right time. They are also less loyal and willing to transfer their business to brands that get it and the modern-day customer is increasingly global. CDX welcomes leading global brands to discuss how they are engaging with their modern-day customers regardless of whether they live around the corner or around the world.

SESSION LEADER: ANDREW LITTLEWOOD, CHIEF KNOWLEDGE OFFICER, MEDIACOM

  • KRISTIEN TURNER, VP, MARKETING, AMERICAS, HSBC
  • MAGGIE MERKLIN, EXECUTIVE VICE PRESIDENT, ANALYTIC PARTNERS

11:35 AM

MAIN STAGE

PEOPLE BASED MARKETING HAS AN IDENTITY CRISIS

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Data-driven marketing has been lauded as the holy grail for driving personalization, boosting marketing effectiveness and eliminating waste.  But is the ecosystem really built for performance?  Discover has been on the leading edge of data-driven marketing and has learned firsthand that the landscape is fragmented and “people based marketing” is anything but.  Every provider and walled garden has its own view of “people,” which makes global campaign management and brilliantly architected customer experiences next to impossible.  The key to the future is understanding Identity and realigning CRM and marketing efforts around a 360 view of the customer.  Discover will tell its story about the journey from partial people to Identity and how it has propelled their marketing to the next level.

SESSION LEADER: DAVE POLLET, VP, DIGITAL STRATEGY, NEUSTAR

  • RICHARD BROWN, HEAD OF PROGRAMMATIC & AD TECH SOLUTIONS, DISCOVER FINANCIAL

12:00 PM

MAIN STAGE

DATA-DRIVEN MARKETING & THE POWER OF IDENTITY – PRESENTED BY ADOBE

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Data is at the core of all successful marketing efforts today and data-driven marketing is now more than informed experiences — it’s completely integrated and predictive. Customer-driven data helps you develop a more sophisticated understanding of the customer journey so you can deliver experiences that perfectly fit with each customer’s needs and preferences. Moreover, from a media perspective, insuring data integrity and connecting data silos enables marketers to authenticate identity and avoid viewability issues while developing a more comprehensive and accurate view of personas and, ultimately, delight customers with relevant experiences.

SESSION LEADER: KATE KAYE, DATA REPORTER, ADAGE

  • JOSHUA LOWCOCK, EVP & CHIEF DIGITAL OFFICER, UNIVERSAL McCANN
  • CHRISTOPHER PARKIN, HEAD OF INDUSTRY MARKETING & STRATEGY, EXPERIENCE CLOUD, ADOBE

12:30 PM

MAIN STAGE

THE ART OF INFLUENCE – A CONVERSATION WITH CAA’s DAVID FREEMAN

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We are thrilled to welcome David Freeman, a seasoned entertainment, branding and media executive, to our stage to talk about the new rules of marketing and brand engagement as the two powerful emerging generational sets (Millennials and Gen Z) continue to consume media, advertising, and content in new ways and look to an expanding group of celebrities and other “peer-influencers” to make purchase and content consumption decisions. The days of spending tens, if not hundreds of millions of dollars on television and other traditional advertising platforms are over and mastering “The Art of Influence” now requires an entirely different set of marketing skills, platforms, and approaches.

FEATURED SPEAKER: DAVID FREEMAN, CO-HEAD, DIGITAL PACKAGING, TALENT & VR, CAA

12:45 PM

MAIN STAGE

THE FUTURE OF CONTENT – SO MANY PLATFORMS, SO LITTLE TIME

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It has never been a better time to be in the content business and current and emerging digital platforms and the power of social media have also empowered and enabled all of us – from large entertainment companies to brands to individuals –  to be publishers. Of course, with so many publishers creating so much content across an exploding array of platforms,  we have reached a state of content overload and breaking through all the noise, much less monetizing one’s content – has become increasingly difficult. This session will explore leading content producers, owners and distributors of all stripes view the emerging content ecosystem in regards to distribution, monetization, and broader consumer engagement and discuss how emerging platforms such as VR, AR, and the vast array of over-the-top-platforms are creating new opportunities, and new challenges, for the rapidly expanding universe of publishers – So many platforms, so little time!

SESSION LEADER: STEVEN GRAY, VP & MANAGING EDITOR, JP MORGAN CHASE & CO.

  • DAVID FREEMAN, CO-HEAD, DIGITAL PACKAGING AND TALENT & VR, CAA
  • REBECCA HOWARD, SVP, EMERGING PLATFORMS AND PARTNERSHIPS, DISCOVERY NETWORKS
  • JONATHAN CARSON, PRESIDENT, MIC.

1:15 PM

MAIN STAGE

THE iCROSSING LUNCH KEYNOTE: THE DIGITAL TRANSFORMATION JOURNEY AT BAYER CONSUMER CARE

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As one of the world’s top consumer health companies, Bayer has experienced many successes and challenges driving digital transformation across its vast portfolio of brands. So how do they continue to evolve and transform a 150-year-old company into a modern, digital marketer? Join Christina Meringolo, VP of Bayer Consumer Care Integrated Marketing (IMS) as she shares lessons learned and offers practical advice from her experiences leading the digital transformation journey across a complex, multi-brand portfolio

SESSION LEADER: ANNE BOLOGNA, CHIEF STRATEGY OFFICER, iCROSSING

FEATURED INTERVIEW: CHRISTINA MERINGOLO, VP, INTEGRATED MARKETING, BAYER CONSUMER HEALTH

02:30 PM

MAIN STAGE

CDX SPOTLIGHT – LEVERAGING DATA-DRIVEN CUSTOMER INNOVATION TO STAY ONE STEP AHEAD OF DISRUPTION

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This session will explore how leading brands are leveraging data-driven client insights and design research and data that can be leveraged to inform solution design, process design and business innovation as well as to develop and bring-to-market innovative, highly-relevant customer relationship and experience innovations. We will learn from these marketers how they are not being overwhelmed by the massive amounts of data they are receiving about current and prospective customers and how they are leveraging data, and related insights, to have a more unified view of their customer and their customer journeys in an increasingly multi-platform world.

SESSION LEADER: JOSH SUTTON, GLOBAL HEAD OF DATA & A.I., SAPIENT RAZORFISH

  • RAJESH ANANDAN, SVP, UNICEF VENTURES & CO-CREATOR, KID POWER
  • MARTIN LANGE, HEAD OF MARKETING INNOVATION, INVESTMENT SERVICES BNY MELLON

03:00 PM

MAIN STAGE

AI UNLEASHED – HOW ARTIFICIAL INTELLIGENCE DRIVES CONVERSATIONAL COMMERCE

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This session focus on how Artificial Intelligence and Machine Learning are being leveraged to develop a new customer service paradigm and explore emerging best practices from leading brands and technology innovators in regards to the use of emerging customer service “bots” and other real-time service applications. The panelists will discuss the advantages, and disadvantages, related to utilizing both robot-driven and human-based bots and their thoughts on the “post-bot” experience for both the consumer and how the enterprise can best leverage the related data, learning, and insights to enhance consumer engagement and lifetime customer value.

SESSION LEADER: JOSH SUTTON, GLOBAL HEAD, DATA AND ARTIFICIAL INTELLIGENCE, SAPIENTRAZORFISH

  • PHIL EASTER, DIRECTOR, EMERGING PLATFORMS, AMERICAN AIRLINES
  • CHICK FOXGROVER, CHIEF DIGITAL OFFICER, 4As

 

03:30 PM

44TH FLOOR BALLROOM FOYER

AFTERNOON BREAK & NETWORKING

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03:45 PM

MAIN STAGE

THE MOBILE-FIRST PARADIGM SHIFT: LEVERAGING APPS & EMERGING MOBILITY PLATFORMS TO DRIVE BRAND ENGAGEMENT

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It’s a mobile-first world and engaging your customers with compelling and impactful mobile experiences and relevant, contextual, and timely brand messaging is mission critical. The customer is demanding as they expect flawless, relevant mobile experiences as the baseline but just one bad mobile experience can severely, if not permanently, impact their overall brand affinity, preference, and loyalty. Moreover, the native app has become a mission-critical, powerful touch point as consumers spend an increasing amount of time engaging with brands on their mobile devices while the mobile web also remains highly-relevant. Join this roundtable of seasoned, mobile innovators as they discuss the future of brand engagement in an increasingly mobile-first world.

SESSION LEADER: WARREN ZENNA, EVP & MANAGING DIRECTOR, MOBEXT (HAVAS)

  • MATT TUBERGEN, EXECUTIVE VICE PRESIDENT, DIGITAL, DIGITAL TURBINE
  • PHIL EASTER, HEAD OF EMERGING PLATFORMS, AMERICAN AIRLINES
  • KRIS KRYCINSKI, HEAD OF PRODUCT, SPORTS ILLUSTRATED & GOLF.COM

04:15 PM

MAIN STAGE

SMALL PLANET DIGITAL PRESENTS – THE CONNECTED FAN EXPERIENCE

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Perhaps no one understands the constant evolution of user experience and customer engagement like a professional sports team. With growing competition for mindshare coming from all directions, thinking locally, or even nationally, is a thing of the past. Teams aren’t just competing against other teams in their league for attention and revenue—they’re competing globally against all sports, all teams, everywhere, all the time. The questions they face are the same ones facing any major brand. How do we acquire and retain fans? How do we cultivate their ideal customer experience? How do we authentically engage with diverse audiences, digitally and in-person? And how do we align the entire organization to keep innovating and pushing forward to create compelling fan experiences. Join Small Planet Digital and digital innovators from FanDuel, The Kansas City Chiefs, and the Los Angeles Chargers for this engaging discussion about engaging the connected fan.

SESSION LEADER: FRED LEE, CHIEF EXPERIENCE OFFICER, SMALL PLANET DIGITAL 

  • JAMES ROYER, DIRECTOR, DIGITAL MEDIA & STRATEGY, KANSAS CITY CHIEFS
  • NICOLETTA RUHL, DIRECTOR, DIGITAL MEDIA, LOS ANGELES CHARGERS
  • DAN MELINGER, VP, PRODUCT, FanDuel

05:00 PM

3rd FLOOR LOBBY ATRIUM

THE CHAIRMAN’S RECEPTION – HOSTED BY SMALL PLANET DIGITAL

SMALL PLANET DIGITAL

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Join your fellow delegates and our Chairman’s Reception host, Small Planet Digital,  and CDX C0-Chair’s Drew Ianni and Paul Woolmington for our annual Chairman’s Reception which precedes the Keynote Dinner.

06:00 PM

MAIN STAGE

THE CDX DINNER & CMO KEYNOTE: FEATURING HOMEADVISOR CMO, ALLISON LOWRIE

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The tradition continues as we welcome all delegates for our annual CDX Dinner & Keynote and we are thrilled to welcome HomeAdvisor’s CMO, Allison Lowrie as our feature dinner keynote.

HOW HOMEADVISOR BUILT A BIG-LEAGUE BRAND

With a $100 million brand marketing budget, HomeAdvisor just made the major leagues. Join HomeAdvisor’s Chief Marketing Officer, Allison Lowrie, to learn how the company built a strategic, layered marketing strategy that grew its TV spend more than 14-fold over a period of less than five years. You’ll hear how Allison leveraged her two decades’ experience in brand management, customer acquisition, communications, and marketing intelligence to successfully lead brand escalation efforts. You’ll get the inside scoop on how HomeAdvisor used TV and digital advertising to propel the company to its number-one position in the home services space. And, you’ll get a sneak peek at the company’s latest national brand marketing campaign, “Just Ask HomeAdvisor,” which promises to disrupt word of mouth marketing and displace HomeAdvisor’s biggest competitor: well-meaning neighbors.

FEATURED DINNER KEYNOTE: ALLISON LOWRIE, CHIEF MARKETING OFFICER, HOMEADVISOR

JUNE 2

08:00 AM

DELEGATE LOUNGE & MAIN BALLROOM

CDX BREAKFAST

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Join your fellow delegates for a casual, buffet-style breakfast in the Delegate Lounge and Main Ballroom.

08:45 AM

MAIN STAGE

OPENING KEYNOTE: THE POWER OF WHY – EMBRACING A NEW INNOVATION PARADIGM

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When Melinda Richter started her career with the large telecommunications company, Nortel, her focus was on, among other things, figuring out how to buy pop drinks from vending machines with cell phones. But after developing a severe case of meningitis while working abroad — and realizing how much unmet medical need there was there — she turned her business acumen towards fostering the creation of life science start-ups that could develop new drugs. To this end, she joined up with Johnson & Johnson in 2012 to launch a new model for innovation. We are thrilled to welcome Melinda Richter, Head of Johnson & Johnson Innovation, JLABS, to the keynote stage to discuss her personal story and how she is driving a new model for commercializing digital innovation and customer engagement at J& J and is helping to lead a revolution in the healthcare industry.

OPENING KEYNOTE: MELINDA RICHTER, HEAD OF JOHNSON & JOHNSON INNOVATION, JLABS

 

09:15 AM

MAIN STAGE

THE CHAIRMAN’S INTERVIEW WITH CBS INTERACTIVE

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We are thrilled to welcome back Marc DeBevoise, President & COO of CBS Interactive back to our stage to talk discuss the future of television, digital video, the viewer, and the rapidly-evolving cross-platform universe. CBS is a powerhouse of American media and we look forward to what is always an engaging and enlightening discussion with Marc.

SESSION LEADER: DREW IANNI, FOUNDER & GROUP EVENT CHAIR, CDX FORUMS

FEATURED SPEAKER: MARC DeBEVOISE, PRESIDENT & COO, CBS INTERACTIVE

09:40 AM

MAIN STAGE

10 GOOD MINUTES: The POWER OF OTT: HOW FIRST-PARTY DATA IS TRANSFORMING TV

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Broadcast TV has always suffered from imprecise targeting and measurement challenges. In this short but highly actionable session, discover how over-the-top television (OTT) is being leveraged by brand marketers from across the industry to deliver one-to-one messaging and ultimately drive business outcomes.

SESSION LEADER: ADAM MARKEY, SENIOR DIRECTOR, TV SOLUTIONS, DATAXU

09:50 AM

MAIN STAGE

THE STATE OF THE INDUSTRY WITH groupM’S ROB NORMAN

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We couldn’t be more thrilled to welcome back the always affable, informative, and inspiring Rob Norman, Global Chief Digital Officer at WPP’s groupM, to our stage for a wide-ranging discussion on the state of media, marketing innovation, and the rapidly evolving multi-platform consumer. We greatly value our conversations with Rob Norman as he has the unique ability to offer sophisticated, straight-forward insights about the state of our industry while also proffering up perspectives and points-of-view that you likely have not considered or thought about. In short, in addition to being inspired and entertained, you always learn something new after hearing from one of our industry’s leading lights and thought leaders. Welcome back, Rob!

SESSION LEADER: DREW IANNI, FOUNDER & CHAIRMAN, CDX GLOBAL FORUMS

FEATURED GUEST: ROB NORMAN, CHAIRMAN, NORTH AMERICA &  GLOBAL CHIEF DIGITAL OFFICER, groupM

10:15 AM

MAIN STAGE

FORRESTER PRESENTS – THE EMPOWERED CUSTOMER

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Empowered consumers fuel the age of the customer. They now have more choices, richer resources, higher demands, and urgently drive demands for business transformation. But this is more than just a catchy idea; it is a measurable trend. This session will discuss how evolutions in customer behaviors and attitudes are manifesting themselves and measures how urgently brands must move toward customer obsession and explore emerging customer engagement, customer service and digital shopping trends and innovations, most notably mobile commerce, which Forrester estimates, influences over 30% of the $3.4T US retail sales market. Join Forrester’s Fiona Swerdlow, a 20-year, pioneering retail and eBusiness analyst and leading executives from Verizon and SunTrust bank as we explore how leading marketers are driving conversational commerce across key lines of business in the age of the empowered customer.

SESSION LEADER: FIONA SWERDLOW, VP & RESEARCH DIRECTOR, eBUSINESS, FORRESTER RESEARCH

  • CORINNE CUTHBERTSON, BRAND, ADVERTISING & DIGITAL EXECUTIVE, SUNTRUST BANK
  • JUSTIN REILLY, HEAD OF CUSTOMER EXPERIENCE INNOVATION, VERIZON

10:40 AM

MAIN BALLROOM & DELEGATE LOUNGE

MORNING BREAK & NETWORKING

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Today’s coffee service and morning break is hosted by DataXu.

10:50 AM

MAIN STAGE

THE DIGITAL TRANSFORMATION JOURNEY: BUILDING RESPONSIVE AND RESILIENT BRANDS TODAY

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In today’s dynamic business environment—modern brands must be both responsive and resilient to successfully navigate change at the speed of now. A brand’s secret weapon in this environment can be its Digital Transformation Journey—but every journey for an organization is different and unique based on business, operations and culture. The session will discuss how brands are evolving to deal with rapid changes from social to mobile to content and crisis. You will learn how and why Digital Transformation is a never-ending journey vs. a one-time activity and how brands are making Digital Transformation tangible in areas like marketing, customer service and communications. In this session presented by Edelman Digital, join David Armano, Global Strategy Director at Edelman and leading brands as they share real world learnings and insights from their ongoing digital transformation journeys.

SESSION LEADER: DAVID ARMANO, GLOBAL STRATEGY DIRECTOR, EDELMAN DIGITAL

  • PRITA WADHWANI, HEAD OF MARKETING COMMUNICATIONS, BARILLA
  • JUSTIN SELLMAN, VP, eCOMMERCE & DIGITAL STRATEGY, GHURKA

11:15 AM

MAIN STAGE

THE NEW AMERICAN CONSUMER – THE POWER OF CULTURE & IDENTITY

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In the United States, consumer demographics are shifting – rapidly. As the consumer markets become more diverse, and tolerant, a robust debate is emerging centered on how brands, in partnership with their agencies, should respond to these macro-level demographic shifts. Some endorse the idea that brands should focus less on working with multicultural and specialty agencies for marketing to specific segments and, instead, adopt a “total market” approach to media investment while some believe a rash transition to embrace a total market approach marginalizes culture and identity. There is near universal agreement that current metrics around media measurement (i.e. attribution) need to evolve because there is little to no consideration for culture, relevance and influence. Join this timely and important discussion with leading brands and agency professionals as they discuss how the industry can better quantify and understand the impact of culture and identity on marketing effectiveness and long-term brand loyalty.

SESSION LEADER: TRACY B YOUNGLINCOLN, EVP INTELLIGENCE, MOXIE

  • ERICKA S. RIGGS, FOUNDATION & INCLUSION MANAGER, THE ADVERTISING CLUB OF NEW YORK
  • AKI SPICER, CHIEF DIGITAL OFFICER, TBWA
  • RADHA SUBRAMANYAM, PRESIDENT, INSIGHTS, RESEARCH & ANALYTICS, iHEARTMEDIA

11:50 AM

MAIN STAGE

THE STATE OF DIGITAL MEDIA TOWN HALL – OUR INDUSTRY AT A CROSSROADS

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Join this extended, deep-dive, town-hall session as we bring together a diverse group of digital media executives as we dive into the State of Digital Media and we open up the floor to all delegates and discuss and debate the state of our industry which is awash in new ad dollars but also struggles with an emerging “digital duopoly” that attracts a disproportionate share of ad dollars and a growing concern around ad fraud, metrics, and viewability. We have a lot to discuss so come prepared to share your opinion and contribute to the discussion.

SESSION LEADER: MARCUS STARTZEL, SVP, COMMERCIAL, APPNEXUS

  • DOUG ROZEN, CHIEF DIGITAL & INNOVATION OFFICER, OMD
  • ANNA BAGER, SVP, MOBILE & VIDEO, IAB
  • JULIAN ZILBERBRAND, EVP, AUDIENCE SCIENCE, VIACOM
  • DAVID YAFFE, GM, PLATFORMS & PUBLISHERS, LIVERAMP
  • PHILIPP TSIPMAN, VP, PRODUCT, MEDIAMATH

12:30 PM

MAIN STAGE

CDX CASE STUDY – 3 MUSKETEERS & TRIBAL THROW “SHINE” TO COMBAT BULLYING

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Starting a conversation or finding the right words to say can be hard. It’s even harder when you’re a teenager, especially in today’s digital age where they’re expressing themselves on dozens of social channels that are also chock full of trolls and cyber-bullies. But the new concept of “Throwing Shine” is extending the brand’s digital-first approach and making it simpler to start and continue a positive conversation in the digital world, as well as through our new packaging, which becomes a relevant form of social currency. Inspired by teen insights, the #ThrowShine campaign is intended to empower teens in relevant environments and encourage positive acts. Mars partnered with Tribal New York to create a 3 Musketeers branded video series that were distributed via YouTube, Instagram, Snapchat and Facebook, working in tandem with an influencer program and consumer promotion. Join executives from 3 Musketeers (Mars) and Tribal as they discuss the case study, what they have learned, and their views on the future of socially-driven consumer engagement moving forward.

CO-PRESENTER; ALLISON MIAZGA-BEDRICK, SENIOR BRAND DIRECTOR, MARS CHOCOLATE, MARS

CO-PRESENTER: STEFFANY CAREY, GROUP CREATIVE DIRECTOR, TRIBAL WORLDWIDE

 

12:40 PM

MAIN STAGE

CDX TOP TRENDS: COLLECTING CUSTOMER INSIGHTS TO DRIVE BUSINESS DECISIONS & EXCEPTIONAL CX

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In this session, you’ll learn how companies are creating exceptional experiences by collecting unique insights about their customers to drive business decisions. The session includes the top three trends of how UserTesting customers are getting smarter about the experiences they provide, as well as case studies and practical examples.

FEATURED PRESENTER: JANELLE ESTES, VP, SOLUTIONS CONSULTING, USERTESTING

01:00 PM

MAIN STAGE

THE CLOSING LUNCH KEYNOTE: POSTCARDS FROM THE EDGE – THE CUSTOMER OF THE FUTURE

cdxnyc2017-array-image-Andres-Wolberg-Stok  cdxnyc2017-array-image-Chris-Colborn  cdxnyc2017-array-image-Phil-Easter

cdxnyc2017-array-image-Ritesh-Patel  cdxnyc2017-array-image-Seth-Besmertnik

As mentioned in an earlier session with Forrester, we are in the age of the “empowered consumer” and we have also quickly entered the post-digital retail age and, for younger consumers, we can certainly make the argument that they truly mobile-first shoppers and consumers. Consumer have a myriad of channel and platforms to access, an increasing array of payment options, and are offered a range of highly-personalized, and on-demand, shopping experiences and services. This compelling Closing Keynote and peek at the future – part of our ongoing “Postcards From The Edge” series  – will bring together a diverse set of innovators from across the consumer retail ecosystem as they discuss their vision and predictions regarding the shopper of the future.

SESSION LEADER: SETH BESMERTNIK, CEO, CONDUCTOR

  • ANDRES WOLBERG STOK, GLOBAL HEAD OF POLICY, FINTECH, CITI 
  • PHIL EASTER, HEAD OF MOBILE, APPS & WEARABLES, AMERICAN AIRLINES
  • RITESH PATEL, CHIEF DIGITAL OFFICER, WPP HEALTH & WELLNESS
  • CHRIS COLBORN, EVP & GLOBAL CHIEF DESIGN AND INNOVATION OFFICER, R/GA