Christina Meringolo » VP, Integrated Marketing Solutions, Bayer
Chris Meringolo is the Vice President of Consumer Engagement for the Bayer US Consumer Health division. Her role is to advance the organization’s ability to create more meaningful consumer connections with brands, including Claritin, Aleve, Bayer and Coppertone. This includes cultivating powerful partnerships with agency, tech companies and media and promoting the integration of media, digital marketing and consumer relations.
Her focus is on innovation and measurement to optimize the value and relevance of Bayer’s initiatives in meeting people’s health and well-being needs. Chris’s passion for the consumer has driven significant change in how Bayer approaches marketing including a more personalized communications and more brand storytelling through the establishment of a disciplined content strategy framework.
Chris is a change agent establishing vision and service models to best support her organization in a dynamic consumer landscape. Chris is active in industry initiatives to drive greater trust and accountability and is currently the Board Chair for the Alliance for Audited Media.
Prior to Bayer, Chris led global media and activation for Merck OTC and held positions at MPG, Nabisco and Y&R. She graduated from Syracuse University.