David Yaffe » GM, Platforms and Publishers, LiveRamp
Dave joined LiveRamp through the acquisition of Arbor where he was the co-founder and CEO. At LiveRamp, he’s the general manager of both the publishers and platforms business units. Prior to LiveRamp, Dave built Arbor which was a technology platform that helped publishers and app developers understand and monetize their data assets. Dave also ran product for Invite Media which was acquired by Google and became DoubleClick Bid manager, Google’s demand side platform. Dave holds a MS in mechanical engineering from Columbia University in the City of New York.