The CDX Academy

The CDX Academy is an exclusive, private track of content reserved for our VIP digital operating, media and marketing executives.  The Academy will take place from 1:30pm-4:30pm on our arrival day, Wednesday, November 20th in the Rosewood Ballroom.  You can view the agenda immediately below.

CDX Academy: November 21

08:00 AM

ROSEWOOD BALLROOM

CDX ACADEMY: WHAT IS THE FUTURE OF THE CHIEF DIGITAL OFFICER? WHAT IS THEIR ROLE? PROPHET & HEARST WEIGH IN

suhProphet_Logo_600pxHPRUnknown-25

As more C-level titles are added to the mix, there is a need for clearly defined roles and responsibilities.  And this includes the Chief Digital Officer position which seems to be appearing more in the C-Suite.  In this session, Chan Suh, Senior Partner and Chief Digital Officer of Prophet and recently appointed Hearst Magazines President of Digital Media, Troy Young,will discuss the growing number of CDOs and what their roles and responsibilities should be. He’ll leverage firsthand accounts from CDOs and CMOs in the field to answer the following questions:

o   What is the role of a CDO?

o   What do CMOs and others in the C-Suite want from a CDO?

o   How does this affect the role of the CMO?

o   What is the CDOs ideal relationship with the rest of the C-Suite?

FEATURED PRESENTER: CHAN SUH, SENIOR PARTNER & CHIEF DIGITAL OFFICER, PROPHET

FEATURED PRESENTER: TROY YOUNG, PRESIDENT, DIGITAL MEDIA, HEARST MAGAZINES

CDX Academy: November 22

08:00 AM

ROSEWOOD BALLROOM

CDX ACADEMY: THE THEORY OF THE BUSINESS: WHAT BUSINESS ARE YOU IN?

 

adam_klein-75x75

Unknown

 

logo_home2

 

 

Peter Drucker famously wrote in The Harvard Business Review in 1994: “Not in a very long time have there been as many new major management techniques as there are today.  Each is a powerful tool. But these tools are designed primarily to do differently what is already being done. They are “how to do” tools….Yet “what to do” is increasingly becoming the central challenge facing management.    The root cause of nearly every one of these (challenges) is not that things are being done poorly. It is not even that the wrong things are being done. Indeed, in most cases, the right things are being done—but fruitlessly.  What accounts for this apparent paradox? The assumptions on which the organization have been built and are being run no longer fit reality….These assumptions are about markets. They are about identifying customers and competitors, their values and behavior. They are about technology and its dynamics, about a company’s strengths and weaknesses. These assumptions are about what a company gets paid for.”  These assumptions are what Drucker collectively identified as a company’s theory of the business.  In other words: What business are you in today and what business should you be in tomorrow?

The Chief Digital Officer Forum is very pleased to welcome Adam Klein, a seasoned senior corporate and start-up executive and highly-regarded change-management expert and Adjunct Professor of Management at Columbia University to our Forum to kick-off the CDX Academy with perhaps the most important top-line, strategic question you and your fellow managers can ask about your business.

PRESENTED BY: ADAM KLEIN, PRESIDENT, MEDIALEADER LLC & ADJUNCT PROFESSOR, COLUMBIA UNIVERSITY SCHOOL OF JOURNALISM