All delegates may pick up their conference badge starting on Tuesday, November 18 at 4:00pm in the Pacifica Room. You will also be able to pick up your badge later that evening at The CDX Silicon Valley Opening Reception, hosted by CDX Global Co-Chairs Drew Ianni and Paul Woolmington, at 7:30pm at The Ritz Carlton.
THE CDX SILICON VALLEY CHAIRMAN’S RECEPTION (CO-HOSTED BY CTIA)
Join CTIA, CDX Founder & Global Event Chairman Drew Ianni, CDX Global C0-Chair Paul Woolmington, and your fellow delegates at our annual CDX Silicon Valley Chairman’s Reception, the opening reception for The Forum. The CDX Silicon Valley Opening Chairman’s Reception starts at 6:00pm on Tuesday, November 18 at a TBA location at The Ritz Carlton Half Moon Bay. You may also pick-up your badge at The Reception. Cocktails and light fare will be served.
OPENING & WELCOME
OPENING KEYNOTE CEO INTERVIEW: A CONVERSATION WITH BACARDI’S MIKE DOLAN
The CDX Global Forum Silicon Valley is honored and proud to welcome Michael Dolan, one of the most seasoned, global multimedia and consumer marketing executives in business today, to our keynote stage to kick-off the 2nd Annual Chief Digital Officer Global Forum. Currently serving as the Interim Global CEO of Bacardi, Michael brings a wealth of high-caliber, C-Suite experience and perspectives to our stage including having recently served as CEO of IMG and presiding over its recent sale to William Morris Endeavor as well as having served as the CFO of Viacom during its high-profile split into two core operating companies — Viacom and CBS. Many from the advertising industry may also recall his tenure at Young & Rubicam, ultimately serving as Chairman and CEO and presiding over the sale of Y&R to WPP while CFO. There are few, if any, executives who bring this caliber and diversity of C-Suite experiences across a range of multimedia, consumer marketing, and talent / content management businesses. We look forward to Mr. Dolan’s perspectives on the emerging connected consumer and the role and impact of digital platforms and media on strategic consumer engagement and core business culture and strategy. Mr. Dolan will be interviewed by the CDX Global Forum Co-Chair, Paul Woolmington.
OPENING KEYNOTE: MIKE DOLAN, INTERIM GLOBAL CEO, BACARDI, LTD.
INTERVIEWED BY: PAUL WOOLMINGTON, INVESTOR/ADVISOR & CO-FOUNDER & PARTNER, NAKED AMERICAS
CNBC PRESENTS: THE STATE OF THE INDUSTRY
The Chief Digital Officer Global Forum is pleased to welcome CNBC as an official media partner of the 2nd Annual Chief Digital Officer Global Forum Silicon Valley. We are also pleased to have our good friend and perennial CDX moderator Ari Levy, Senior Tech Reporter at CNBC, to moderate this early-bird State of the Industry session which will take a look at the exploding digital and mobile economies, key macro-level trends and issues, and get some predictions from a diverse group of industry leaders and influencers.
SESSION LEADER: ARI LEVY, SENIOR TECH. REPORTER, CNBC
- MARK MAHANEY, MANAGING DIRECTOR, INTERNET RESEARCH, RBC
- MAHI de SILVA, CEO, OPERA MEDIAWORKS
- TOM BEDECARRÉ, CO-FOUNDER & CHAIRMAN, AKQA & PRESIDENT, WPP VENTURES
THE CHAIRMAN’S INTERVIEW: A CONVERSATION WITH PBS
We couldn’t be more pleased to welcome Ira Rubenstein back to our stage in his new role as SVP & GM of Digital at PBS. We are absolutely thrilled for our good friend and industry colleague as we think this is one of those industry dream jobs and a uniquely compelling opportunity to take PBS, and all of that fantastic content, into the digital age. Ira brings a wealth of experience to PBS after serving in a variety of senior, executive digital roles at Fox, Marvel Entertainment, and Sony Pictures and we can’t wait to see what he will do at the nation’s public broadcasting system. Ira is one of the sharpest and most experienced digital operating executives in our industry so be sure not to miss this session.
SPENCER STUART PRESENTS: DEFINING LEADERSHIP ROLES IN THE AGE OF DISRUPTION
Digital has changed how consumers consume both information and products — research, engagement and purchase can occur in parallel anytime, anywhere. And traditional enterprise models are evolving in response to it. Digital is no longer a group of specialists; it is pervasive across the enterprise. Organizations are frequently redefining leadership profiles to find those individuals who will not only “make the organization digital” but bring others along with them. Often times, the demands of digital require companies to find leaders where they don’t really even exist yet. Anthony Laudico, the leader of Spencer Stuart’s Global Digital Practice, will moderate an engaging discussion with Kelly Mooney from Resource Ammirati and Brian Lakamp from iHeartRadio about how they have built and managed great teams and fostered true cultures of innovation which have enabled their divisions, their teams, and their companies to harness the disruptive power of digital.
SESSION LEADER: ANTHONY LAUDICO, GLOBAL DIGITAL PRACTICE LEADER, SPENCER STUART
- BRIAN LAKAMP, PRESIDENT, TECHNOLOGY & DIGITAL VENTURES, i♥MEDIA
- KELLY MOONEY, CEO, RESOURCE AMMIRATI
CDX MEDIA & ENTERTAINMENT ROUNDTABLE: CROSS-PLATFORM VIDEO ENGAGEMENT
From desktop and mobile video to emerging over-the-top content solutions, video has emerged as a powerful engagement and monetization tool and platform for leading content owners and marketers alike. This session gathers a high-caliber group of media and marketing executives to explore the state of cross-platform video, discuss current and emerging engagement and monetization best-practices, and look ahead at their key areas of focus and interest in 2015.
SESSION LEADER: KEITH EADIE, CMO, TUBEMOGUL
- ROB GELICK, SVP, DIGITAL PLATFORMS, CBS INTERACTIVE
- PETER NAYLOR, EVP, SALES, HULU
- IVANA KIRKBRIDE, HEAD OF STRATEGIC INVESTMENTS, YOUTUBE
A DAY IN-THE-LIFE: NESTLE’S PETE BLACKSHAW
We are pleased to welcome a digital pioneer and good friend of The Forum, Nestle’s Pete Blackshaw, to take a spin through a day-in-the-life of the Head of Digital & Social Media at one of the world’s largest consumer packaged goods companies. Pete is building a impressive legacy at Nestlé that goes beyond leading innovative, ground-breaking digital marketing and media campaigns. He has also developed, and traveled the world evangelizing, an ongoing internal digital immersion program to train Nestlé executives across the globe in digital and social media marketing best practices. Pete also established the Digital Acceleration Team (DAT), an 8-month digital immersion program for 12 aspiring leaders that has now been replicated in 10 global markets, and the Silicon Valley Innovation Outpost (SVIO), Nestlé’s connection to the innovation ecosystem in Silicon Valley tasked with identifying and leveraging leading digital partners to enhance the health and wellness of consumers. We also want to thank Pete as he will remain on-stage and share additional perspectives on the following Digital Innovation session.
SESSION LEADER: DREW IANNI, FOUNDER & EVENT CHAIRMAN, THE CHIEF DIGITAL OFFICER GLOBAL FORUM
FEATURED SPEAKER: PETE BLACKSHAW, HEAD OF DIGITAL AND SOCIAL MEDIA, NESTLÉ
HOW DIGITAL EVOLVED FROM MARKETING TO INNOVATION – AND WHERE IT’S HEADED
Over the last decade, the purview of digital within enterprise has progressed from a focus on media (e.g. display, rich, social) to business transformation (e.g. eCommerce, CRM, mobile) to innovation (e.g. tech partnerships, incubators/accelerators, corporate venture). The Fortune 500 have begun to embrace the idea that disruptive, not just sustainable, innovation should be their top strategic priority. This discussion, featuring some of the pre-eminent leaders in corporate innovation, will examine how digital leadership roles have evolved, the capabilities and competencies that make digital leaders uniquely qualified to lead innovation, and how they are creating, sourcing and operationalizing disruptive innovation for their organizations, internally and externally.
SESSION LEADER: MARK SILVA, CEO, KITE SOLUTIONS
- JOEL ROTHSTEIN, VICE PRESIDENT, I.T. & INNOVATION, MARRIOTT INTERNATIONAL
- JONATHAN WEINER, SVP, MARKETING STRATEGY, INSIGHTS & ACTIVATION, BIG HEART PET BRANDS
EXECUTING OMNl-CHANNEL: BE WHERE YOUR CUSTOMERS WANT YOU TO BE
Are you truly “all-in” on delivering a world-class, omni-channel customer experience? If so, what did it take to get there? If not, what are the challenges that your company has faced in strategizing, and building out your omni-channel marketing approach? Have you actually asked your customer what he or she is expecting (read: demanding) from their omni-channel experience with your brand(s), your product(s) and your service(s)? Do their expectations shift if engaging via desktop or mobile? Do they prefer mobile apps or mobile websites? These are all questions that need to be considered when engineering your omni-channel marketing initiatives. Omni-channel isn’t just about just having a multi-channel presence. It’s about understanding your customers’ expectations when engaged with each channel and optimizing a multi-channel strategy based on what your customers want, not what you think you are or should be delivering. Edwin Lee, VP Global Retail, MediaMath, will sit on a panel along with two leading omni-channel experts.
- EDWIN LEE, VP, GLOBAL RETAIL, MEDIAMATH
- BRIAN MONAHAN, VP, MARKETING, WALMART.COM, WALMART
IT’S A MOBILE WORLD, WE JUST LIVE IN IT: THE RISE OF THE CROSS-PLATFORM EXPERIENCE
With each passing year, mobile continues to outpace, and in some cases replace, traditional medium that have been the norm for decades. This includes television, magazines, computers, gaming consoles, and more. Longtime game-publisher Activision has recognized this shift in consumer habits, and has subsequently shifted a bulk of its efforts to mobile. The makers of the Call of Duty and Guitar Hero series recently released a full version of its Skylanders Trap Team game on iPad, providing its users with the same experience on mobile as on traditional consoles like Playstation and Xbox. As consumer habits continue to shift towards mobile, providing multiple touch points through a cross-platform experience will be increasingly critical. In this discussion, Fiksu’s Chief Revenue Officer Spencer Scott will sit down with Activision’s Vice President of Global Brand Marketing and Head of Digital and Social Media, Jonathan Anastas, to discuss this cross-platform approach, and the unique ways marketers can leverage mobile now and into the future.
SESSION LEADER; SPENCER SCOTT, CHIEF REVENUE OFFICER, FIKSU
FEATURED GUEST: JONATHAN ANASTAS, HEAD OF DIGITAL & SOCIAL MARKETING, ACTIVISION
LUNCHEON KEYNOTE ROUNTDTABLE (Presented by RadiumOne)
All delegates are invited to join CDX and our long-term partner RadiumOne to welcome two of our industry’s leading lights on the client and agency-side, respectively – Frank Cooper, CMO of Global Consumer Engagement at PepsiCo and Ben Winkler, Chief Digital and Innovation Officer at Omnicom’s global media services division, OMD. This engaging conversation will be led by another digital marketing veteran, Eric Bader, CMO of RadiumOne, and former Chief Digital Officer at Mediavest and President and Chief Digital Officer at Initiative.
CONTENT MATTERS: THE POWER OF BRAND STORYTELLING
Content is informing consumer decisions more than ever including decisions about brand advocacy, engagement and purchase intent and increasingly plays a role in maximizing long-term customer value. Sophisticated consumers everywhere are increasingly utilizing the information available to them to make more informed purchase decisions and the rapid proliferation of smart devices has enabled a greater level of connectedness as consumers engage with brands in real time. So what have we learned? What are the outcomes of content marketing for businesses today and how do these outcomes differ across specific consumer demographics and business sectors? Furthermore, what do consumers expect from branded content and how are leading marketers effectively measuring the ROI of their content marketing efforts? Come hear from a diverse group of executives as they answer these questions and more.
SESSION LEADER: PAUL WOOLMINGTON, GLOBAL CO-CHAIR, CHIEF DIGITAL OFFICER FORUM
- MEL CLEMENTS, VP, BRANDED ENTERTAINMENT, FOX DIGITAL STUDIOS
- SUSAN PANICO, VP, SALES MARKETING, PANDORA
- KEN WILLNER, CEO, ZUMOBI
ART + SCIENCE = THE FUTURE OF MEDIA ENGAGEMENT
SESSION LEADER: CHRISTINE BENSEN, SVP, MEDIA STRATEGY, iCROSSING
- GEOFF HAMM, VP, STRATEGIC ACCOUNTS, APPLOVIN
- ALEX LINDE, SVP, MONETIZATION, THE WEATHER CHANNEL
- BILL CLIFFORD, CHIEF REVENUE OFFICER, SESSIONM
PLEASURE OR PAIN? RESPECTING THE POWER OF AUTHENTICITY
A majority of U.S. consumers agree that “being genuine and authentic is extremely important for me and for the things and people in my life”. Though all generations value authenticity, what makes a brand authentic to each varies. For example,while Millennials may not be able to put into words what makes a brand authentic, they have a visceral reaction to things that don’t feel authentic. Older generations may be somewhat more easily swayed given their more inherent, if not waning, trust of institutions and the establishment. Digital platforms, most notably social, and citizen journalism / UGC combined with global, instant communications have shined a very bright spotlight on authenticity. So where are we today in an age where “earned media” is more difficult to generate, consumers are savvier than ever, and event the slightest bit of perceived manufactured (i.e. fake) authenticity can backfire in a very public manner. Led by Bazaarvoice’s Joe Rohrlich, join this group of leading executives to discuss how you can leverage the power of authenticity while respecting this power and the connected consumer’s increasing commercial savvy.
MODERATOR: JOE ROHRLICH, VP, CLIENT SUCCESS, BAZAARVOICE
- WINSTON BINCH, PARTNER & CHIEF DIGITAL OFFICER, DEUTSCH
- CRAIG ATKINSON, CHIEF OPERATING & DIGITAL OFFICER, phd
A CDO, A CIO, AND A CMO WALK INTO A BAR… – MASTERING ENTERPRISE COLLABORATION FOR THE DIGITAL BUSINESS (Presented by iRise)
As we see consumers shift habits seemingly overnight, entire markets and ecosystems sprout and wither in a matter of months, and product cycles accelerating, the need for smart, rapid, and effective cross-organizational agility, communication, and production efficiency has never been more at a premium. Welcome to the age of high-velocity collaboration featuring shrinking margins for error. This session, presented by iRise, welcomes a diverse group of senior executives to talk about the new rules of collaboration, product and application development, and optimizing cross-team and cross-discipline agility. With all the new “chiefs” in the C-Suite, it is imperative that organizations are build for speed, agility, and development efficiency.
SESSION LEADER: TBD
- JACQUES MARINE, EVP, SOLUTIONS AND SERVICES, iRISE
BUILDING CULT BRANDS IN THE DIGITAL AGE
What do the most iconic, ‘cult-like’ brands do differently than their mediocre peers? How do they get so many loyal followers to buy into their value proposition when so many others struggle just to get people to buy? And how are digital technologies, media, and platforms creating new opportunities, and challenges, in the quest to have a true cult brand. The answer lies in engagement strategies that rally internal stakeholders and inspire external audiences. These engagement strategies blend offline and online branded experiences and turn ordinary moments into extraordinary ones. Join us in a discussion as we learn how the Saskatchewan Roughriders outsell every other CFL team despite being in one of the smallest professional sports markets, how Las Vegas is extending their brand reach through digital assets, and how Cult Collective is utilizing new research methodologies to predict which digital assets will produce the highest levels of brand affinity and loyalty – the cornerstones of a true, cult brand.
SESSION LEADER: CHRIS KNEELAND, CEO/PARTNER, CULT COLLECTIVE
- GREGG SAUTER, VICE PRESIDENT, MARKETING, SASKATCHEWAN ROUGHRIDERS
- CAROLINE COYLE, VP, BRAND STRATEGY, LAS VEGAS CONVENTION & VISITORS AUTHORITY
BALLROOM ROUNDTABLES (BACK OF ROOM)
OMNICHANNEL DEEP-DIVE – ROUNDTABLE DISCUSSION
Join MediaMath’s Global Head of Retail, Edwin Lee, and your fellow delegates for an engaging, intimate deep-dive discussion about omni-channel and multi-platform best practices and emerging trends. This will be a more intimate, interactive discussion designed to encourage all participants to share their challenges and opportunities amongst peers
RITZ CARLTON TERRACE
THE CDX GALA DINNER + KEYNOTE – HOSTED BY NBCUNIVERSAL & FEATURING THE NFL
Immediately following The Chairman’s Reception, please join our hosts NBCUniversal Digital Media and your fellow delegates for our annual CDX Gala Dinner and Keynote in the Main Ballroom. We are pleased to welcome Perkins Miller, The Chief Digital Officer of The National Football League as our featured dinner keynote interview and are also pleased to welcome back Ari Levy, Senior Tech Correspondent for CNBC, as tonight’s keynote moderator.
SESSION LEADER: ARI LEVY, SENIOR TECH. CORRESPONDENT, CNBC
FEATURED DINNER KEYNOTE GUEST: PERKINS MILLER, CHIEF DIGITAL OFFICER, NFL
BALLROOM + FOYER
THE CDX AFTER-PARTY: PRESENTED BY PANDORA
After dinner, join your fellow delegates and Pandora for a cool, unforgettable after-party to cap off Day 1 with after-dinner cocktails, good conversation and company, and some TBA entertainment as we close the night down along the cliffs of the Pacific Ocean.
HERE COMES GEN Z! – REBELS WITH A CAUSE
Much has been discussed about the powerful consumer segment Generation Y (the “Millennials”) but it’s time to pay attention to the next consumer generation — Generation Z. While Generation Z is smaller in numbers compared to Gen Y, there is evidence to suggest that their influence, fueled by an innate and constant connection to the world around them, will outstrip their size. Gen Z is also the first 100% digitally-native generation and it is also the most diverse generation in American history — factors that will influence their long term brand choices and loyalties. The full Generation has now arrived with the leading edge now entering young adulthood and the broader consumer economy. Are you ready for Generation Z?
SESSION LEADER: TBA
- DAVID JAKUBOWSKI, HEAD OF ADVERTISING TECHNOLOGY, FACEBOOK
- MATTHEW EVANS, SVP, DIGITAL, NICKELODEON
- DAVE MADDEN, SVP, GLOBAL MEDIA SOLUTIONS, ELECTRONIC ARTS
OPENING KEYNOTE: A CONVERSATION WITH NIKE
The CDX Forum is thrilled to welcome Chris Satchell from Nike to our keynote stage. As the Chief Consumer Technology Officer at Nike, Chris helps one of the world’s leading brands shape the digital future. Chris will join us to share his views on how digital technology is changing the landscape – how brands are built, how excitement is created and information shared about products, how communication and interaction happens with consumers, how consumers shop, and what products and services they enjoy. Chris oversees strategy and execution (design, build, operate) related to all consumer-focused technology: e/mCommerce, Nike.com, Brick & Mortar Retail Tech/Infrastructure, Apps, Nike+, and Digital Brand Experiences / Activations. Nike is a true marketing and product innovator and we couldn’t be more thrilled to kick off Day 2 of CDX with this conversation.
NEW MARKETING LEADERSHIP FORMULA: DATA + CREATIVITY + COURAGE
In a career spanning over 25 years, Brian Fetherstonhaugh has always been at the center of change within the marketing industry. Today, everybody is barking about data. Big Data. Little Data. Data is the new oil. Data is fuel. But data on its own does not move market share. In Brian’s view, it is only when data is combined with two other ingredients – creativity and courage – that you actually build revenue and customer value. Brian will share the stories behind some great examples – from consumer packaged goods, travel, B2B, healthcare and more – on how data is lifted by creativity and propelled by marketing courage to produce spectacular results.
THE FUTURE OF STRATEGY (Presented by ACCENTURE)
In 2013, Accenture declared that “every business is a digital business”. Organizations looking to re-imagine themselves in a technology-driven world set forth on their journey to becoming digital businesses. All were counting on technology to fuel their next waves of growth and, while social, mobile, analytics, and cloud drive these trends, the focus now is on new ways that these technologies are being woven into the next generation of business strategy. Industrial companies are becoming customer service companies. Consumer products companies are becoming media companies. Energy companies are becoming information companies. And media and entertainment companies are becoming logistics companies.
In the final analysis, the time-sensitive, strategic exercise for leading global brands is not to simply develop an effective “digital strategy” but rather to understand how digital is transforming the entire enterprise and will influence the broader corporate strategy of all firms in all industries. CDX Silicon Valley is pleased to welcome our strategic partner, Accenture, to discuss the future of strategy in a post-digital world.
SESSION LEADER: RYAN McMANUS, GLOBAL STRATEGY & OPERATIONS LEAD
FEATURED PANELIST: SEAN ATKINS, SVP, DIGITAL MEDIA, DISCOVERY NETWORKS
CONSUMPTION DOESN’T LIE: ENGAGING THE MOBILE-FIRST CONSUMER
What does “mobile-first” mean to you? Are your customers are mobile-first? How do you know? If they are, do you know how to engage the mobile-first consumer? Do you know how to brand in the mobile environment? And can you measure mobile-first consumer engagement and extract valuable consumer data from your mobile channels and partners? Let’s talk real statistics and consumer disruption here: In the United States, mobile apps did not exist five short years ago. Time spent “in-app” was zero. Today, the average consumer in the U.S now spends more time “in-app” than any other digital platform. Period. And as screens get bigger, networks get faster, mobile content becomes pervasive, and the amount of connected devices continue to proliferate, “mobile-first” will be (is now?) the strategic marketing communications priority for virtually every consumer brand in the United States and globally. Join Chia Chen, Head of the US Mobile Practice for DigitasLBi and leading brands and mobile experts to discuss the rapid rise of the mobile-first consumer.
SESSION LEADER: CHIA CHEN, SVP & HEAD OF U.S. MOBILE PRACTICE, DIGITAS
- PHILLIP EASTER, HEAD OF MOBILE APPS, AMERICAN AIRLINES
- KEVIN WASSONG, CEO, LIN MOBILE
- LAUREN MOORES, VP, ANALYTICS, Dstillery
THE CDX FEATURE INTERVIEW: VICE MEDIA’S MIKE GERMANO
The Chief Digital Officer Global Forum Silicon Valley is very pleased to welcome Mike Germano, the Chief Digital Officer of VICE Media, and Founder and CEO of Carrot Creative, as a featured thought leader here in Half Moon Bay. We love a company that pushes the envelope, drives the establishment nuts, and is inherently innovative. And VICE Media certainly excels at all three. Despite it’s high-profile show on HBO, VICE Media was born as an inherently multi-platform company with true digital DNA and continues to leverage digital distribution, the power of social, and emerging platforms to drive its brand and content forward. Mike came to VICE Media via the purchase of his award-winning, Brooklyn-based agency (Brooooklyn!!), Carrot Creative, which Mike still runs as a VICE Media company, and where has worked with leading brands such as Red Bull, Target, the NFL, Budweiser, and others. We also really like Mike’s profile picture.
THE CDX – IAB TOWN HALL: THE FUTURE OF AD QUALITY & EFFECTIVENESS
The Chief Digital Officer Global Forum is, once again, pleased to partner with The IAB to co-present our annual “Town Hall” session. This year’s Town Hall will take a deep-dive look into the future of ad quality by combining a range of expert opinions and your thoughts and comments in an open town-hall format and setting. The quality and effectiveness of digital advertising and ad quality has been called into question in recent weeks and months as reports of widespread fraud and oft-debated metrics permeate industry conversation. This session will take a hard look at the reality of where we are today, where mobile and other emerging platforms may provide unique challenges and opportunities in regards to ad quality and effectiveness and look to develop a road map in regards to what the industry can do to combat and defeat this problem that is perceived as increasingly widespread and problematic.
SESSION LEADER: BRIAN WIESER, SENIOR ANALYST, PIVOTAL RESEARCH
- ANNA BAGER, GM, MOBILE CENTER OF EXCELLENCE, IAB
- RACHEL HERSKOVITZ, MANAGER, GLOBAL ADVERTISING & BRAND MANAGEMENT, AMERICAN EXPRESS
- QASIM SAIFEE, SVP, MONETIZATION PLATFORM, OPENX
CUSTOMER CENTRICITY, MEDIA ACCOUNTABILITY AND THE STRATEGY FOR KNOWLEDGE
The concept of being customer-centric has taken hold as more companies are setting their strategy around data. All marketing has quickly become about knowledge of the audience and the ability to personalize every interaction with both the known and unknown audiences. To make this work, your brand needs to establish a unified digital experience which lays the foundation for an omni-channel, personalized customer experience. There are near- and long-term implications and if you aren’t establishing the infrastructure now, you are doomed to fail in the future as more media channels are able to leverage customer data. Recent announcements in the media landscape signal the final wave towards digitization for TV, and as that wall crumbles the digital strategy for brands will become the uber-strategy by which their entire businesses are executed. How are you owning the strategy of being knowledge-centric with data?
SESSION LEADER: TBD
- CORY TREFFILETTI, VP, STRATEGY, MARKETING CLOUD, ORACLE
- BECKY BROWN, DIRECTOR, DIGITAL AND MARKETING MEDIA, INTEL
- RICHARD GUEST, PRESIDENT, NORTH AMERICAN OPERATIONS, TRIBAL WORLDWIDE
THE FORRESTER – CDX FORUM BRAND ROUNDTABLE
The Forrester – CDX Forum Brand Roundtable, led by Principal Analyst Nigel Fenwick, returns to our 2nd Annual CDX Forum Silicon Valley and brings together a diverse group of digital executives from leading brands to talk about how they are maintaining brand leadership and driving brand innovation in an age of exploding consumer touch points and engagement platforms. We also look forward to their thoughts on how they are managing their staff, their agencies, their partners, the C-Suite, and their daily lives in order to tackle the challenges that lie ahead for their businesses and brands in a post-digital age.
SESSION LEADER: NIGEL FENWICK, VP & PRINCIPAL ANALYST, FORRESTER RESEARCH
- ROBERT SCHWARTZ, VP, GLOBAL MARKETING PLATFORMS, IBM
- ZITA CASSIZZI, CHIEF DIGITAL OFFICER, TOMS
- JEN McCLURE, VP, DIGITAL AND SOCIAL MEDIA, THOMSON REUTERS
MAIN BALLROOM & STAGE
LUNCH + FIRESIDE CHAT WITH OMNICOM’S JONATHAN NELSON (Hosted by WIKIA)
The CDX Forum is honored and thrilled to welcome Jonathan Nelson, CEO of Omnicom Digital, and a long-time friend and true digital pioneer to our stage as today’s featured lunch keynote. Currently, Jonathan is CEO of Omnicom Digital where he oversees strategy for Omnicom’s digital assets globally. Described as a “serial entrepreneur,” Jonathan has founded, or played a critical role in, building a number of companies. In 1999, Jonathan took two companies public: Accrue Software, Inc., a web measurement and analysis company that he founded in 1995, and Organic. His numerous accolades include being named one of the top 100 young innovators of the century by MIT’s Technology Review in 1999 and was inducted to AdAge’s Hall of Fame in 2001 for his “indelible imprint” on the Internet industry. Jonathan sits on numerous boards in the media and finance industries. Jonathan is passionate about music. He is the co-owner of two San Francisco venues and co-produces San Francisco’s Hardly Strictly Bluegrass annually in Golden Gate Park.
AFTERNOON KEYNOTE ROUNDTABLE: MASTERING DIGITAL ATTRIBUTION (Presented by QUANTCAST)
Omni-channel and attribution are two popular buzzwords across the marketing landscape and as the full-range of digital consumer touch points continues to expand (rapidly), today’s marketer needs access to equally responsive and agile digital attribution analytics and optimization solutions. Mobile is rapidly adding a new layer of complexity to the attribution exercise as entire consumer categories, particularly Millennials and Gen Z, increasingly live in a “mobile-first” world and social has emerged as both a traditional media channel (paid media), where attribution is easier to measure, as well as an influencing channel (earned media) where measuring attribution and effective ROI is less clear. With the consumer landscape awash in an array of shiny new platforms and consumption shifting rapidly towards digital and mobile, we look forward to learning how these world-class companies are mastering digital attribution strategies that ultimately lead to more effective consumer engagement initiatives that drive brand preference and the bottom line.
SESSION LEADER: DAVE SMITH, CEO, MEDIASMITH
- JOSHUA LOWCOCK, GROUP DIGITAL DIRECTOR (TEAM WALMART), MEDIAVEST
- SEPH ZDARKO, HEAD OF ATTRIBUTION & STRATEGIC PARTNERSHIPS, QUANTCAST
SO MANY PLATFORMS, SO LITTLE TIME: APPS, OTT, THE MOBILE WEB, AND MORE
Our sister conference APPNATION focuses on the burgeoning app economy and, from the beginning, a perennial hot-topic at APPNATION is the ongoing native app vs. mobile web discussion and we also are now seeing emerging over-the-top and “Internet-of-Things” platforms (wearables, cars, etc..) gain traction in regards to consumer engagement. Mobile platform proliferation and fragmentation critically strategic consumer engagement issue as we move into a mobile-first world and this session focuses on the value of each platform in regards to advertising effectiveness, content distribution, commerce, creative development, and analytics. Mobile connected platforms are exploding, and consumers are fragmenting even further. So Many Platforms, So Little Time — The battle has been engaged. Someone cue Tina Turner. Welcome To Thunderdome!
SESSION LEADER: TBA
- NEHA SAMPAT, CEO, raw engineering, inc.
- SCOTT MONTY, EVP, STRATEGY, SHIFT COMMUNICATIONS
POSTCARDS FROM THE EDGE: THE POWER OF PROXIMITY
The Chief Digital Officer Global Forum continues its tradition of staging our annual “Postcards From The Edge” which takes a qualified look at the future of the pervasively connected consumer. Given the excitement (hype?) around beacons, the steadfastness of wi-fi, and explosion of emerging connected devices, this year’s Postcards session will focus on The Power of Proximity. This engaging roundtable will offer a more valuable approach to “futurescaping” and features the emerging connected platforms and devices where marketers are gaining early traction driving real-time, proximity-based consumer engagement. Come hear from this leading panel of experts, led by Jeremy Lockhorn, the VP of Emerging Media and Mobile Lead for Razorfish, on how leading marketers are engaging with consumers in real-time, how mobile is blowing apart the traditional consumer funnel, and which devices and platforms will make the cut in regards to providing marketers with valuable, real-time customer engagement opportunities.
SESSION LEADER: JEREMY LOCKHORN, VP, EMERGING MEDIA & MOBILE LEAD, RAZORFISH
- SHAWN DuBRAVAC, CHIEF ECONOMIST & DIRECTOR OF RESEARCH, CONSUMER ELECTRONICS ASSOCIATION
- MIKO RAHMING, SVP, INNOVATION & CREATIVE SERVICES, TITAN
- SEAMUS MCATEER, FOUNDER & CEO, DATASNAP.io
CDX CLOSING KEYNOTE: A CONVERSATION WITH AIRBNB
The Chief Digital Officer Global Forum Silicon Valley is thrilled to welcome Airbnb to our stage for the first time as Douglas Atkin, Global Head of Community for Airbnb, joins us for a fireside chat with CDX Global Co-Chair Paul Woolmington. For Doug, Community, Movements, Technology, and Brands have been his career focus. Doug is also Co-Founder and Board Chair of Peers.org (a movement for the Sharing Economy) CEO of theglueproject (all about social glue), Partner at Meetup, Co-Founder at Purpose (Movements for social change), and Author of ‘The Culting of Brands’ and Brand Strategist at several agencies in London and NY.
BALLROOM FOYER & PATIO
CDX CLOSING DRINKS WITH DREW & PAUL
We welcome all delegates to join us for our annual CDX Closing Happy Hour Reception after our fantastic closing keynote with Airbnb. Join CDX Global Co-Chairs Drew Ianni, Paul Woolmington, and your fellow delegates for good conversation and good company as we close out another Chief Digital Officer Global Forum event and look to 2015.