Brian Wieser » Senior Analyst, Pivotal
Brian Wieser, CFA, is senior analyst at Pivotal Research Group, where he covers advertising-supported media companies, including those focused on the internet, video, advertising agencies and measurement.
Since the early 90s, when he established a pre-web internet site for a college radio station, Brian has been actively engaged with the intersection of emerging and traditional media. Brian was formerly the director of forecasting at Interpublic’s Magna Global, where he established media buying negotiation strategies, held responsibilities for corporate strategy activities within IPG, and produced widely relied upon data-sets and forecasts of advertising in more than 60 countries around the world. In this role, he was described by trade press as “Madison Avenue’s de facto Chief Economist”.
Prior to Interpublic, Brian worked on Wall Street in communications and media investment banking at Lehman Brothers and on an Institutional Investor-ranked equity research team at Deutsche Bank covering the cable and satellite industries. Brian’s other front-line industry experiences include efforts working for a venture-funded media technology company, Simulmedia, as its CMO.
Brian is a graduate (with distinction) from the University of Western Ontario’s MBA program and completed his undergraduate studies at the University of British Columbia. Brian is also a CFA (Chartered Financial Analyst) charterholder.