Caroline Coyle » VP, Brand Strategy, Las Vegas Convention and Visitors Authority
Caroline Coyle is the vice president of brand strategy for the Las Vegas Convention and Visitors Authority (LVCVA). The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada, and its mission centers on attracting visitors by promoting the destination as the world’s most desirable destination for leisure and business travel. The LVCVA also owns and operates the Las Vegas Convention Center and Cashman Center.
As vice president of brand strategy, Ms. Coyle oversees all of the organization’s strategic research, digital marketing, social marketing, advertising, sports marketing, and brand public relations for leisure travel. She joined the LVCVA in 2013 with extensive experience in brand and interactive marketing, advertising, public relations, and strategic planning.