Gregg Sauter » VP, Marketing, The Roughriders
Gregg manages brand development, marketing, ticketing and all things digital for the hugely popular (and Grey Cup Champions) Roughriders. He has an accomplished background in branding, digital media, mobile entertainment and the business of sport. Prior to the Riders, Gregg spent 8 years with Nokia where he was Global Director of Media Partnership Development and Marketing. He also served as Director of Consumer Products for the National Football League in NY and was Managing Director for LEGO’s New Media division where he led sales and marketing of LEGO interactive products in North America.