Jonathan Anastas » Vice President, Global Marketing, Head of Digital & Social Marketing, Activision
At Activision, Jonathan leads all Social and Digital Marketing across the company’s many brands. Anastas helped Call of Duty, Black Ops 2 and Call of Duty Modern Warfare 3 (MW3) both reach one billion dollars in Entertainment Industry record time periods, making COD the world’s largest entertainment property for the third year running. In addition, Call of Duty has built the largest game franchise fan base on Facebook, Twitter, Google Plus, Instagram and YouTube. Call of Duty has won there Effies in three years, including the Grand Effie. Jonathan also contributed to Skylander’s place as the number 1 kids property of 2011 and Q1 2012, selling over a billion dollars in revenue. Prior, Jonathan ran Call of Duty’s Digital business, selling a world record 23 million map packs and generating $400 million dollars . Anastas was initially hired in 2010 to run all Global marketing for Activision’s Guitar Hero brand. Call of Duty and Guitar Hero represent the #1 and #3 all time best selling video game franchises.
Before joining Activision, Jonathan most recently served as Vice President, Head of Global Marketing for Atari, the legendary video game publisher. At Atari, Jonathan drove the shift to Digital marketing and distribution channels as the company’s primary selling tools. he also led the evolution from the traditional category practices of launch and awareness-based advertising to customer acquisition-based marketing, retention and CRM.
Anastas spent more than 15 years in the advertising agency business, most recently as President of Tribal DDB’s Redurban division, an Omnicom-owned digital agency where he oversaw US launch offices in New York and Dallas. Before joining Tribal DDB, Jonathan held a number of management and account service roles at agencies including Mullen, Saatchi & Saatchi (co-founding and leading their West Coast Interactive team) and early Omnicom digital agency THINK New Ideas, rising to the level of Executive Vice President and Managing Director. His clients included categories as varied as automotive (Toyota, Bentley & Rolls-Royce, Mitsubishi), QSR (Arby’s), technology/gaming (Oracle, Network Associates, Time Warner Cable, Vivendi Games, Disney Interactive) and e-commerce.
Anastas is recognized as an early advocate of Digital marketing, Social and true idea-based integration across many mediums.