Perkins Miller » Chief Digital Officer, NFL
Perkins Miller is the Chief Digital Officer for the National Football League. In this role, Perkins oversees all digital media activities for the NFL’s media operations.
Prior to joining the NFL, Perkins was Executive Vice President for Global Digital Media for WWE, the world’s largest independent sports entertainment company. WWE produces 9 hours of live TV programming every week, distributing in 28 languages and 142 countries. Social media reach is among the largest of any corporations — 118 million social fans across all major platforms. Perkins oversaw the global digital P&L and overall digital operations, including mobile, web, gaming, production, business development as well as content distribution and sales. Perkins ran strategic growth initiatives as well, including launching the first-ever “over-the-top” network (“WWE Network”) in February 2014, as well as creating the first-ever global pay-per-view of the last Rolling Stones Concert of 2013.
Prior to joining WWE, Perkins was Chief Operating Officer and founding member of Vocativ, a new media start up, that launched in late 2012. This company, which is based in New York, applies smart technology to verify information and sources around the world in real-time, leveraging crowd-source and social-source news like never before.
Prior to helping found this company, Miller was the Chief Operating Officer for Universal Sports Network, overseeing all operational aspects of the business, including sales, marketing, business development, production, and digital media. Universal Sports is a partnership between NBC Sports and InterMedia Partners, LP, and is the premier multi-platform media destination for Olympic-related sports programming in the United States. Miller helped the service grow from only 1.5 million households to being available to more than 60 million in 52 markets nationwide, including all of the nation’s top 10 media markets and 20 of the top 25.
In 2011, Miller helped secure a launch deal with DirecTV, oversaw the first-ever national broadcast of the Rugby World Cup, and relaunched the digital business, with triple-digit increases in its paid subscription revenue. Miller also continued to advise NBC on its digital strategy for all its Olympics efforts.
Miller has overseen NBC’s largest digital events, including the 2010 and 2008 Olympic Games, which spanned online, mobile, iTV, VOD, EST, and gaming. The combined events drew more than 100 million unique visitors, more than 2 billion pageviews, and more than 115 million videos streamed — making them the largest digital events in history. Miller establish first-ever partnerships with Twitter and Facebook, creating the first large-scale sports-oriented social events.
Miller also led the successful, first-ever network Internet stream of an NFL football game, dubbed Sunday Night Football Extra, as well as NBC’s online digital event around the 2009 Super Bowl, which featured a partnership with Hulu.com.
Miller has received several Emmy Awards, including an Emmy Award for NBCOlympics.com coverage of the 2008 Games, and in 2008, Miller was named #3 among Sports Business Journal’s Top 20 “Most Influential In Digital Sports.” Miller also led NBC’s investment in Universal Sports.
Miller’s business background is complemented by his work as Senior Vice President, Business Group, for Intrawest Colorado. He oversaw business operations for two world-class mountain resorts (Winter Park and Copper Mountain, with more than 2.5 million visitors a year), a retail operation called Intrawest Retail Group (40+ stores in five states), and several Starbucks stores. As a member of the senior leadership team, Miller oversaw all revenue generation for the various businesses, including sales and marketing for retail, conference, lodging operations and lift ticket sales.
Miller also ran several businesses for the 2002 Olympic Winter Games, including Internet Operations, publications, video production, translation services, and archives. He created the first-ever strategic media partnership between NBC and an Olympic Organizing Committee, bringing together Olympics.com and NBCOlympics.com.
Miller was also Vice President and Managing Director, for Time Warner’s Mountain Sports Media, where he oversaw the Warren Miller Entertainment feature-film and TV production group. In addition, Miller has been the editor-in-chief of Skiing, Mountain Sports & Living, and Snow Country magazines. Miller’s turnaround of Skiing Magazine earned it its first-ever National Magazine Award nomination for General Excellence.
Miller lives with his family in Venice, California. Miller is a certified pet therapy handler, and serves as an independent director for Acquisio. He graduated with honors from Middlebury College.