Join the CDX team and your fellow delegates at the Welcome Reception to mark the official opening of our 3rd Annual CDX Silicon Valley. The Reception will start Sunday evening, November 1 at 6PM at The Ritz Carlton Half Moon Bay. Cocktails and light fare will be served.
CDX ACADEMY, SESSION I: THE FUTURE OF WORK – HOW PRODUCTIVITY CAN THRIVE IN SMART WORKSPACES
We are thrilled to continue our partnership with mediaX at Stanford University – an affiliate of Stanford’s H-Star Institute – an interdisciplinary research center focusing on people and technology. As technology evolves, workplace systems and practices also evolve, shaping how people engage, work, and communicate with others. However, a serious productivity gap exists between available knowledge and how it is used. It is no longer enough to have specialized skills if those skills are not utilized based on context. Unfortunately, many organizations fail to fully engage the energy and intellect of the employees they compete to attract and retain. This is problematic, as these underused knowledge workers feel less motivated to innovate, and therefore feel deterred from using their knowledge more creatively. At the same time, this challenge creates an opportunity for enterprises to understand how to capture, process, and use knowledge creatively. This session will explore the future of creating true knowledge workers and maximizing their productivity as well as showcase groundbreaking research focused on the impact that technology has on the workplace.
WELCOME & INTRODUCTION
OPENING KEYNOTE: WARNER BROTHERS ON DIGITAL TRANSFORMATION (Presented by BOX)
We look forward to formally kicking off the 2015 Silicon Valley CDX Forum with a compelling keynote conversation between one of the premier successful technology disruptors and upstarts in Silicon Valley, Box, and a near century-old, American cultural and media and entertainment institution – Warner Brothers Entertainment. CDX Chairman Drew Ianni will be joined by Box’s Whitney Bouck and Warner Brothers SVP of Digital, and Head of their Advanced Technology Services Division, Justin Herz, for a compelling conversation about how Warner Brothers, and other leading companies, are leveraging emerging digital platforms, software solutions, and the cloud to drive superior team collaboration, product development, consumer engagement and, ultimately, the bottom line.
- SESSION LEADER: DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX GLOBAL FORUM
- JUSTIN HERZ, SVP, DIGITAL, WARNER BROTHERS ENTERTAINMENT
- JADE McQUEEN, MANAGING DIRECTOR, MEDIA & ENTERTAINMENT, BOX
THE FORRESTER BRAND ROUNDTABLE: MASTERING DIGITAL INNOVATION
We are pleased to welcome back Forrester – a Founding Industry Partner of the CDX Forum Silicon Valley – and their Principal Digital Business Analyst, Nigel Fenwick, who returns to present the annual Forrester Brand Roundtable which brings together a diverse group of executives to talk about how they are leveraging digital to drive marketing innovation and transform the customer relationship experience. We also look forward to their thoughts on how they are managing their daily lives and staff in order to tackle the challenges and opportunities that lie ahead for their brands, partners, and colleagues in a post-digital age.
- SESSION LEADER: NIGEL FENWICK, VP & PRINCIPAL ANALYST, FORRESTER
- LISA HSIA, EVP, DIGITAL, BRAVO & OXYGEN MEDIA, NBC UNIVERSAL
- GARY DAVIS, VP, GLOBAL CONSUMER MARKETING, INTEL
- JOSE BIMONT, HEAD OF CRM, DIGITAL & eCOMMERCE, ALLERGAN
CDX SPOTLIGHT: GROUP M’S GLOBAL CDO
We are pleased to welcome back the always engaging, informative, and inspiring Rob Norman, Global Chief Digital Officer at WPP’s GroupM, the parent of WPP’s global media agencies Mindshare, Maxus, Mediacom, and Maxus. Join our very own pioneering marketing communications expert and CDX Global Forum Co-Chair Paul Woolmington, in this discussion with Rob about the future of media and consumer engagement. From the rise of mobile, social, and content marketing to the evolution and transformation of television, print, and search, Rob will take us on a journey through the evolving media landscape and media’s future role in driving consumer engagement and the broader consumer brand experience.
CHAIRMAN’S INTERVIEW: SAP ON DIGITAL BUSINESS TRANSFORMATION
Digital transformation is a term that has clearly taken its place in the current business lexicon. But what does it really mean? Does it represent the latest zeitgeist or a true opportunity? Is it nothing more than a way for consultants and vendors to sell more of their wares? Like many catchphrases, digital transformation can mean many things to many people. So what makes for a true digital transformation?
We are thrilled to welcome SAP as one of our supporting partners at this year’s Forum and very much look forward to hearing from Jonathan Becher, the Chief Digital Officer of SAP. Jonathan will talk about leading the charge to digitally transform SAP, a Global Fortune 500 company with over 74,000 employees in 130 countries.
Jonathan will share his views on how every successful digital transformation has the following three elements:
- A New Customer Experience
- A New Business Model
- A New Value Creation Model
YOUR SOCIAL STRATEGY – FROM THE CAMPAIGN TO THE ENTERPRISE (Presented by HootSuite)
Having a smart, innovative and both a proactive, and smartly reactive, social media strategy is a must-have for any leading brand but the social landscape is now incredibly layered and complex and a smart social strategy needs to reflect this. Moreover, insights and data derived from social platforms and activity can be leveraged for much more than external-facing initiatives and campaigns as savvy companies are leveraging social data and collaboration platforms to drive everything from product development and superior customer service to influencing critical corporate decision making in times or crisis or fluid, fast-moving business environments. The “customer relationship” is now on everyone’s mind and as CRM is reborn as a the front door of the consumer experience, social impacts every part of that relationship. Are you prepared?
SESSION LEADER: DREW IANNI, FOUNDER & CHAIRMAN CDX FORUM
- KEVIN ZELLMER, VP, CORPORATE DEVELOPMENT, HOOTSUITE
- KATE THORP, CMO, INTERIM CMO, SAFE CATCH
BALLROOM FOYER & PATIO
MICRO-MOMENTS: HOW THE SMALLEST MOMENTS ARE IMPACTING THE CUSTOMER JOURNEY
Real-time, Intent-driven Micro-Moments have changed the purchase decision forever. These mobile driven moments throughout the customer journey are vital opportunities for brands to shape consumer preferences and decisions. Join Google’s VP of Americas Marketing, Lisa Gevelber as she shares fresh consumer engagement insights from Google about the emerging customer journey and evolving path-to-purchase for increasingly connected consumer.
MASTERING DATA INTELLIGENCE FOR THE INTERNET OF THINGS (Presented by dstillery)
We are in the Age of Data. We all know how data is transforming advertising and marketing and data now also increasingly influences product development, CRM, and more. And just as we are getting our heads wrapped around the mobile data revolution, along comes the Internet of Things promising 50 billion connected devices by 2020, all of which will be communicating valuable information about users and their habits. Are you ready? And is the industry ready as device and communications interoperability remain a core, unresolved problem? Our phones, our tablets, our watches, our TVs, our refrigerators, and our cars are transmitting a steadily increasing avalanche of data about your current and prospective customers and your products’ performance. How can you capture and leverage this data to learn more about, and engage more effectively with your customers, and where are the landmines ahead as the Age of Data consumes us all?
THE GOLDEN AGE OF CONTENT: SO MANY PLATFORMS, SO LITTLE TIME (Presented by Adobe)
It has never been a better time to be in the content business. The concurrent explosion of content and audience platforms has created a seller’s market for quality content and the explosion of new connected platforms and devices (read: distribution channels) paints an even brighter picture for the producers and distributors of content. But with so many emerging platforms and related production costs, lack of industry standards and proven monetization strategies, how do leading content owners and distributors view the emerging content ecosystem in regards to distribution, monetization, and broader consumer engagement? More specifically, how are mobile, social, and video, transforming content distribution, engagement and monetization, and how will the emerging next generation of emerging platforms known as The Internet of Things (wearables, connected TVs, connected cars, etc..) impact the content industry? So many platforms, so little time!
LUNCH WITH OMNICOM’S JONATHAN NELSON (Presented by RADIUMONE)
Join us in the Main Ballroom for the Day 1 delegate lunch hosted by a Founding Partner of CDX Forum – RadiumOne. The lunch will include a fireside chat between CDX Chair Drew Ianni and Omnicom’s Digital CEO Jonathan Nelson, with welcome remarks and introduction from Anna Baird, President & CFO at RadiumOne.
THE MOBILE-FIRST PARADIGM SHIFT (Presented by FIKSU)
It is quite possible that your customers now engage with your brand via your mobile app more than any other brand touch point, and that most consumers from the highly-prized Millennial and emerging Z generations easily consume more media and content and develop brand preference and make purchase decisions increasingly because of an array of influencers they engage with – on mobile platforms more than any other. This is a massive consumer engagement paradigm shift that directly impacts brand preference, purchase consideration, CRM and the bottom-line and we welcome our Founding Partner, Fiksu, to offer insights into your increasingly mobile-first audience and engage leading brands and buyers to get their thoughts on how to survive, and thrive, in a mobile-first world.
- SESSION LEADER: SPENCER SCOTT, CHIEF REVENUE OFFICER, FIKSU
- PHIL EASTER, HEAD OF MOBILE APPS & WEARABLES, AMERICAN AIRLINES
- SCOTT HUDLER, VP, GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
- ADAM BERGMAN, VP, WEST, YuMe
MINDSHARE & PINTEREST: THE NEW BRAND EXPERIENCE
In today’s fragmented world, good content is not enough. It needs to be based on the right data and insights, targeting the right individuals at the right time. Mindshare’s Chief Content Officer, along with Kevin Knight from Pinterest will talk about the intersection of data and content and how to create award-winning consumer experiences that are shareable and moves a brands metrics.
THE AGENCY CDO ROUNDTABLE (Presented by The 4A’s)
We are thrilled to partner with our friends at The 4A’s and welcome back Chick Foxgrover, Chief Digital Officer at The 4A’s, to moderate our annual Chief Digital Officer agency roundtable. This session brings together three leading agency Chief Digital Officers to discuss how digital is transforming marketing communications and the broader consumer experience and the evolving role and responsibilities of the agency Chief Digital Officer.
GOOD IS THE NEW COOL: ABSOLUT LABS – CREATING BREAKTHROUGH CONSUMER EXPERIENCES
Consumers are overwhelmed by media and brand messaging and marketers are doing everything they can to break through the clutter and noise in an effort to deeply engage with consumers. There is much discussion and focus now on creating “consumer experiences” but what exactly does that mean and how do leading brands measure the effectiveness and ROI of these experiences? And how do you leverage “doing good” into your marketing platform that goes beyond the right non-profit associations or trendy social initiatives? How do you incorporate killer ideas, design, and execution into doing good to create amazing and impactful consumer experiences We are thrilled to welcome Afdhel Aziz, Brand Director for ABSOLUT and Head of Absolut Labs and CDX Co-Chair Paul Woolmington, to walk us through some of the groundbreaking consumer experience initiatives ABSOLUT has recently launched that heavily leverage social media, purposed-based innovation emerging devices, and more.
And check out a recent Fast Company article on Absolut Labs: Why Absolut Created a Think Tank to Plan for the Next 30 Years of Nightlife
CDX ACADEMY, SESSION II: THE ART OF GROWTH HACKING
For our second deep-div CDX Academy session, we welcome Nick Berry, a leading Data Scientist from Facebook (and an actual rocket scientist!) to bring his unique energy and enthusiasm to share best practices and actionable insights into the emerging discipline of Growth Hacking.
As Nick says, “Content is King, but distribution is God! Having the greatest game in the world that nobody knows about is just the greatest game in the world that nobody knows about. The key to success is visibility. This is not cheap. The cost to advertise and promote your creation is getting increasingly more expensive in a congested universe. Growth Hacking is the hottest trend in our industry. It’s the term used to describe the technique of promoting products in creative, non-traditional, efficient ways.”
Join Nick as he shares real-world case studies and sophisticated, actionable insights designed to help you become a master growth hacker.
THE ART OF INNOVATION: THE HOVERBOARD STORY (AN INTERACTIVE EXPERIENCE)
We are absolutely thrilled to have Robert Bigler and key members of his team here with us at The Forum to talk about innovation. Robert Bigler is a life-long innovator, an automation and an electric vehicle “passioneer” and inventor and patent holder of the SmartMotor. Robert built and sold the pioneering integrated motion control company, Animatics, to Moog Inc. and went on start Equalia, an incubator that is innovating automation, electric vehicles and control systems. Out of Equalia has bloomed the stealth project, Hoverbaord Technologies and it’s widely-anticipated Hoverboard and we are privileged to be one of the first groups to see and experience the Hoverboard in-person and you might just get a chance to give it a ride! Before that, however, we look forward to Robert’s thoughts on innovation, invention, and disruption and where this crazy digital future is headed.
- INTRODUCTION: IAN UTILE, FOUNDER & CREATIVE DIRECTOR, GORILLA BRANDERS
- ROBERT BIGLER, CEO, EQUALIA; INVENTOR, HOVERBOARD TECHNOLOGIES
NETWORKING + FREE TIME
CHAIRMAN’S RECEPTION: EARLY CHRISTMAS CHEER (AND SONG!) WITH DANNY FRANZESE
Join your fellow attendees and actor Danny Franzese in the main ballroom foyer for cocktails, networking and an exclusive sneak peek performance of his new Christmas jingle. It’s a riot!
CDX GALA KEYNOTE DINNER: SNAPCHAT’S IMRAN KHAN
The CDX Global Forum Silicon Valley is proud to present its third annual keynote dinner and couldn’t be more thrilled to welcome Imran Khan, Chief Strategy Officer at Snapchat, as our featured dinner keynote guest. Imran is a highly-regarded veteran of the online industry having served most recently as the Head of Global Internet Investment Banking at Credit Suisse and previously served as the Head of Internet and US Entertainment Research at JP Morgan Chase.
OPENING KEYNOTE: HOW CVS DELIVERS A WORLD-CLASS OMNI-CHANNEL EXPERIENCE
CDX Forum Silicon Valley is thrilled to welcome a pioneering digital executive and one of the leading omni-channel experts in our industry – Brain Tilzer, Chief Digital Officer of CVS Health – a US Fortune 10 retailer with over 7,700 retail locations and $140B+ in revenue. Leveraging his experiences at retail powerhouses such as Linens N’ Things, Staples, and, now, CVS Health, Brian will talk about his efforts to leading a bold enterprise-wide digital transformation agenda at CVS Health incorporating his oversight of digital strategy and omni-channel digital businesses across CVS pharmacies, Caremark, CVS Specialty and the MinuteClinic business units. Brian will discuss his strategic approach and roadmap as he leads his team’s efforts to develop a breakthrough customer experience that leverages digital to unlocks the benefits of the CVS Health integrated pharmacy, retail and healthcare delivery model.
CHAIRMAN’S INTERVIEW: A CONVERSATION WITH FEDEX
As we focus on digital transformation at this year’s Forum, the CDX Forum is thrilled to welcome Rajesh Subramaniam, EVP, Marketing and Communications at FedEx, to share his perspectives on marketing innovation and how digital media, platforms and technologies are transforming consumer experiences. We also look forward to his thoughts on how social, mobile and CRM impacts future product development and how FedEx drives purpose-based innovation and measurable ROI via its Innovation Labs.
- RAJESH SUBRAMANIAM, EVP, MARKETING & COMMUNICATIONS, FEDEX
- Interviewed by: DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX GLOBAL FORUM
DRIVING PURPOSE-BASED INNOVATION THAT DELIVERS A CLEAR R.O.I.
Innovation is all the rage and leading brands across all verticals are working feverishly to prove their innovation chops by hiring marketing innovation executives, setting-up Silicon Valley-based innovation labs, and generally doing what they can to prove they are embracing and leveraging innovation to drive innovative product development, more efficient channel operations, and the bottom line. But is this all actually easier said than done and how are leading corporate executives establishing clear goals and objectives (i.e. purpose-based innovation) to insure that investments in innovation are returning, based on clearly-established metrics and goals? The CDX Forum Silicon Valley is pleased to welcome back leading innovation executives from Mastercard, HP, and Volkswagen Group to lead this stimulating conversation on mastering the art of innovation.
- SESSION LEADER: MARK SILVA, FOUNDER & CEO, KITE
- PHILLIP MORELOCK, CHIEF DIGITAL OFFICER, PLAYBOY ENTERPRISES
- LES MATTHEWS, SVP, U.S. MARKET DEVELOPMENT AND EMERGING MERCHANTS, MASTERCARD
- DAN HAARMANN, VP, BUSINESS OPERATIONS, HP SHOPPING, HEWLETT-PACKARD
THE NEW CUSTOMER EXPERIENCE (Presented by GE)
GE’s evolution as a digital industrial company is transforming industry with software-defined machines and solutions and has created an opportunity to build a more contemporary brand identity. In this session, Sam Olstein, who leads global innovation at GE and is responsible for introducing the brand onto new platforms and to new audiences, discusses how GE is shaping its brand identity by telling a modern digital story through new customer experiences. Sam will share some of the novel ways GE engages with consumers and key stakeholders to create compelling, memorable conversations across the marketplace. Focusing on recent real-world campaigns and lessons learned, Sam will reveal the mindset shift that today’s brand strategists must make as they transition from campaign-based approaches to define new forms of customer-focused programming and interaction that yield strong, sustainable relationships.
IoT SPOTLIGHT, PART I: CREATING NEW CONSUMER EXPERIENCES
From wearables and connected cars to virtual reality and sensors and beacons, the Internet of Things (IoT) is exploding all around us and marketers now have a whole new set of technologies, devices and platforms to leverage to create deeply-engaging consumer experiences. Some industries, notably sports and entertainment, apparel, and retail have been early adopter of beacons, sensors, and other emerging IoT platforms to create cutting-edge fan and customer experiences and this session, co-hosted by our sister conference, The IoT Influencers Summit, will bring together leading brands to share early best practices and case studies.
BALLROOM FOYER & PATIO
DIGITAL EMPOWERMENT: HOW THE BOYS & GIRLS CLUBS IS INNOVATING TO IMPACT YOUNG LIVES (Presented by Capgemini)
In cooperation with our supporting partner Capgemini, CDX is excited to welcome Dr. Damon A. Williams of the Boys & Girls Clubs of America, to discuss their innovative digital initiative – My.Future. Recognizing that today’s youth are “digital natives”, BGCA’s development impact model prioritizes digital engagement and literacy as essential components in helping young people to become globally competitive, 21st century leaders.
Joined by Kimberly Smith from Capgemini, Dr. Williams will discuss how My.Future will advance youth member development for BCGA using a ground-breaking approach to connect BCGA members, parents and guardians, mentors, local Club Professionals, and national staff can via a cloud-based solution to connect, consume, create and share content on entirely new dimensions. Coupled with anytime, anywhere access, the solution provides a level of data and analytics that neither the Clubs, nor the national organization has previously had. This session will inspire you.
- DAMON A. WILLIAMS, SVP & CHIEF EDUCATION OFFICER, THE BOYS & GIRLS CLUBS OF AMERICA
- Interviewed by: KIMBERLY SMITH, VP, INNOVATION & DIGITAL SERVICES, CAPGEMINI
10 GOOD MINUTES: SOCIAL 3.0 – TAKING BRAND CONNECTIONS TO THE NEXT LEVEL
Social Media has evolved from its humble beginnings with online services like BBSes and Compuserve back in the 80’s — call it Social 1.0. Social 2.0 serivces like Friendster, Flickr, MySpace, YouTube and Facebook sparked a Social Media revolution putting power into the hands of people and brands changing media consumption and online user behavior forever. Lead by platform development, engagement exploded and not all of it was good for users or brands. An attention vacuum has been created by a proliferation of commercial messages across all platforms causing consumer attention to plummet and and giving rise of tools like ad blockers. Social 3.0 is the dawn of the next evolution of digital media and it will be lead by people, not platforms. Brands, agencies & media outlets who can assist people with content in social communications will be the big winners. Are you ready to take it to the next level?
SOCIAL 2.0, PART II: LEVERAGING SOCIAL TO DRIVE CELEBRITY INFLUENCE
- DANNY FRANZESE, ACTOR & SOCIAL ACTIVIST
- Interviewed by: DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX GLOBAL FORUM
TELEVISION DISRUPTED: ENGAGING VIEWERS IN AN AGE OF FRAGMENTATION (Presented by SAMBA TV)
The cat is out the bag. The old-line business models of television and related viewer behavior and consumption patterns are slowly being dismantled and disrupted (and have been for some time). Ultimately, for marketers, it doesn’t matter what company, or group of companies, finally breaks the model for good nor does it matter how the content gets bundled and monetized. That’s for the established and upstart content producers, distributors and aggregators – and Wall Street – to figure out and the parlor game for the media observers to discuss and debate. Moving forward, what matters most for marketers is exactly how television and video-based content will be consumed (and when), via what current and emerging platforms, and how this engagement and viewership with the content -and the advertising!- will be measured and proven as the audience continues to fragment and content choices expand. Don’t worry about the disruption of television. Worry about the eyeballs and where can we reach these audiences and how you can harness TV data and insights to connect with consumers in a multi-platform universe.
REDEFINIING THE BIG IDEA: HOW DATA IS TRANSFORMING CREATIVITY & MARKETING (Presented by Oracle Data Cloud)
Why are experts “experts”? Is it their amazing “gut instinct”? Where does data come into play? While many people searching for the “Big Idea” paint a picture where art and science are colliding, there is a different path for marketers. Oracle Data Cloud General Manager, Omar Tawakol, will take you on a journey to see how the “Big Idea” is being re-defined by Big Data, and how this is ultimately transforming both the culture of creativity, and how marketing can become even more impactful.
1:15 PM - LUNCH
1:45 PM - KEYNOTE
LUNCH KEYNOTE: THE AGE OF DATA-DRIVEN PRODUCT DEVELOPMENT
Join us in the Main Ballroom for the Day 2 delegate lunch and a compelling keynote panel that brings together two deeply-experienced digital technology and product innovators to discuss the emerging role of consumer data in the product development process. Data is now impacting and influencing every aspect of the product development process across a range of industries, particularly in media and consumer products. Our esteemed guests, Chris Satchell, EVP & Chief Product Officer at Comcast, and Gunjan Bhow, SVP, Direct-To-Consumer at The Walt Disney Company, will share their thoughts on data-driven product development and also discuss best practices in regards to creating highly-effective development cultures, offshoring vs onshoring, and the challenges (interoperability, priorities, etc) associated with the exploding Internet of Things.
IoT SPOTLIGHT, PART II – AN IMMERSIVE EXPERIENCE WITH VIRTUAL REALITY
The Internet of Things (IoT) is exploding all around us and one of the most promising areas is virtual reality where consumers can literally have mind-blowing, deeply-engaging experiences with content, advertising and more. But how do we scale VR and get VR hardware and enabled content into the hands (onto the heads) of consumers? This immersive VR session, featuring interactive experiences for all of our delegates is co-hosted by our sister conference, The IoT Influencers Summit, and will bring together a diverse group of panelists to discuss the evolving VR ecosystem and show real-world case studies and examples of how leading media companies, brands, and applications developers are leveraging emerging virtual reality platforms to engage consumer in fresh and exciting ways. And we will also discuss and debate what the industry needs to do to establish clear engagement metrics in an effort to measure the return-on-investment on these ultra-cool consumer experiences.
- WINSTON BINCH, CHIEF DIGITAL OFFICER, DEUTSCH
- CONAL BYRNE, SVP, DIGITAL MEDIA, DISCOVERY NETWORKS
- ROBERT SCOBLE, FUTURIST
THE TECHNOLOGY ROADMAP: WHEN YOU COME TO A FORK IN THE ROAD, TAKE IT (Presented by DOOR3)
The pithy session title is in homage to the late great Yogi Berra who coined many of these wonderfully appropriate “Yogi-isms” including the one above. We felt this phrase neatly sums up the challenge for those individuals in the enterprise responsible for setting the technology roadmap of the company during a time of expanding platform and devoice choices, rapidly evolving and innovating technology stacks, and a myriad expanding data sources coming from across the sales and marketing enterprise. How are leading technology executives setting the technology roadmap of the future? – And perhaps we should ask them to define “the future”. With a dizzying array of new marketing, communications, media and CRM platforms accessed and populated by a growing buffet of connected devices and consumer touch points, where does the organization even start when trying to chart a course? What is the roadmap for setting the roadmap? We are pleased to welcome our partner Door3 to lead this engaging and strategically critical conversation in an age where the proliferation of technology, platform, and device choices will only continue to accelerate.
- SESSION LEADER: ALEX ASIANOV, PRESIDENT, ENTERPRISE SERVICES, DOOR3
- RAJAN MEHTA, EVP & CHIEF TECHNOLOGY OFFICER, WWE
- BURGES KARKARIA, CTO, MARKETING & CUSTOMER EXPERIENCE, INTEL
PUSH TO ENGAGE: HOW MACHINE LEARNING AND NOTIFICATIONS WILL TRANSFORM SEARCH, APPS AND CONSUMER ENGAGEMENT
We’re in a digital economy that will increasingly feature automated ‘push’ experiences and notifications over users proactively opening apps and engaging search sites for the information they need. Contextually relevant notifications are a differentiator in digital product development and, ultimately, consumer engagement, as consumers often have multiple apps capable of communicating the same content or service on each device. The notification world is becoming more sophisticated, and complicated, so join us for a presentation covering the following:
- How are our devices becoming smarter and notifications becoming more relevant and evolving in functionality?
- How do you adapt your product or marketing strategy to accommodate?
- How do you build timely and useful notifications into your digital experiences?
- How do you measure effectiveness?
- How will automated push notifications driven by machine learning and artificial intelligence transform the utility of apps and even search?
- CHRISTIAN GLOVER WILSON, VP, TECHNOLOGY & STRATEGY, TIGERSPIKE
POSTCARDS FROM THE EDGE: THE DIGITAL HEALTH REVOLUTION
At all Chief Digital Officer Global Forums, our tradition is to close each show with our recurring “Postcards From The Edge” session which takes a qualified look at the future of digital transformation and the emerging connected consumer in an enlightening, interactive format. Given the excitement around the Internet of Things, this session will dive into the rapidly evolving digital health market and ecosystem with a diverse group of experts from across this emerging ecosystem. The health care industry is being transformed by emerging connected platforms and devices, the added volumes of consumer health data, and custom applications built specifically to transform the doctor-patient relationship and the business of health care and we look forward to hearing from this sophisticated group of experts on the future of digital health
After “Postcards From The Edge”, join your fellow delegates in the Lobby Bar near the restaurant for a casual closing reception featuring cocktails, light fare, and a last bit of networking as we wrap another Chief Digital Officer Global Forum Silicon Valley.