Robert Schwartz » Global Leader, Strategy & Design, IBM iX
Robert serves as Global Leader, Strategy & Design for IBM iX, overseeing the strategy, creative and design disciplines around the world. In this role, Robert leads over 30 IBM iX Studios across the globe, working with clients to explore how applied creativity and business design impact their products and customer relationships.
Robert previously was VP, Global Digital Marketing at IBM, where he led a global community of over 900 digital marketing professionals focused on content engagement, search, social, mobile, digital experience and performance media. In addition, Robert was co-leader of the IBM Digital Services Group – an internal marketing services organization delivering solutions in digital strategy, content creation, web production and data services.
He previously served as Global Managing Director at WPP leading the integrated marketing services business for InterContinental Hotels Group, one of WPP’s largest global client relationships. During his tenure at WPP, he also served as COO of Ogilvy & Mather South and Head of CRM for Ogilvy, North America.
Prior to Ogilvy, Robert held senior marketing and agency management positions at JPMorganChase, Prudential, AT&T, & Epsilon. He began his career working in the Pennsylvania State House of Representatives for a legislator from suburban Philadelphia.
Robert is a frequent speaker at major digital and marketing events around the world. He lives in Westfield, NJ with his wife and two children.