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Below is the agenda for our 5th Annual CDX Silicon Valley Brand Innovation Summit. If you are interested in speaking at the event, please submit your paper HERE.

November 1

07:30 PM

TBA

THE CDX SPEAKER’S WELCOME RECEPTION

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CDX SPEAKER’S WELCOME RECEPTION CO-HOSTS:

  • DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX FORUMS
  • PAUL WOOLMINGTON, CO-CHAIR, CDX FORUMS
November 2

08:00 AM

MAIN BALLROOM

WELCOME & INTRODUCTION

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Join us as we official open the 5th Annual Chief Digital Officer (CDX) Silicon Valley Brand Innovation Summit.

  • DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX FORUMS
  • PAUL WOOLMINGTON, EVENT CO-CHAIR, CDX FORUMS

08:00 AM

MAIN STAGE

CDX ACADEMY, SESSION I: DRIVING BRAND LEADERSHIP IN A POST-DIGITAL WORLD

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CDX is thrilled to bring back The CDX Academy as we partner with leading academic institutions, authors, and industry influencers to dive-deep on key industry trends and to help our delegates with management and leadership training to help them prepare for further professional advancement into the core C-Suite.

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CDX ACADEMY, PART I: DRIVING GLOBAL BRAND LEADERSHIP IN A POST-DIGITAL WORLD

LEADER: MATT QUINT, DIRECTOR, CENTER ON GLOBAL BRAND LEADERSHIP, COLUMBIA BUSINESS SCHOOL

09:15 AM

MAIN STAGE

OPENING KEYNOTE – THE DIGITAL NATIVE CMO: DICK’S SPORTING GOODS SCOTT HUDLER

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Join digital marketing native, and the new CMO at Dick’s Sporting Goods, Scott Hudler, as he talks about his journey as a native digital marketer and innovator to the C-Suite at the nation’s largest sports retailer. We look forward to hearing about Scott’s views on the future of multi-channel commerce, the mobile consumer, the expanding role and importance of CRM, and how the future Chief Marketing Officer will thrive in fast-paced, post-digital world and help drive enterprise-wide digital business transformation.

FEATURED KEYNOTE: SCOTT HUDLER, SVP & CHIEF MARKETING OFFICER, DICK’S SPORTING GOODS

09:40 AM

MAIN STAGE

THE FORRESTER BRAND ROUNDTABLE – THE AGE OF CUSTOMER OBSESSION

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SESSION LEADER: NIGEL FENWICK, VP & PRINCIPAL ANALYST, FORRESTER

  • PHIL EASTER, HEAD OF EMERGING PLATFORMS, AMERICAN AIRLINES
  • ALYSON GRIFFIN, VP, GLOBAL MARKETING, INTEL

10:35 AM

MAIN STAGE

MEDIA INNOVATION SPOTLIGHT – THE ART OF PERSONALIZATION & CROSS-PLATFORM ATTRIBUTION

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SESSION LEADER: TBA

  • LASANDRA BRILL, HEAD OF DIGITAL PLANNING & INSIGHTS, NVIDIA

11:00 AM

DELEGATE LOUNGE & PATIO

BREAK

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Join us in the Delegate Lounge & adjacent Rooftop Patio for a coffee and networking break.

If interested in sponsoring this break or the Delegate & Rooftop Patio networking lounge, please email Event Chairman Drew Ianni at drew@cdxforum.com for more information.

11:20 AM

MAIN-STAGE

10 GOOD MINUTES WITH JP MORGAN CHASE – BUILDING A HIGH-IMPACT CONTENT MARKETING OPERATION

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Steven Gray was hired as VP & Managing Editor for JP Morgan Chase & Co and, in just eighteen months, his staff has grown from two to eighteen and his group now produces dozens of pieces of content every week on behalf of the JP Morgan Chase portfolio of brands. We welcome Steven to talk about his journey at JP Morgan Chase, his thoughts on content marketing best practices and building a high-impact, internal content marketing operation.

10 GOOD MINUTES WITH: STEVEN GRAY, VP & MANAGING EDITOR, JP MORGAN CHASE & CO.

11:30 AM

MAIN STAGE

CDX SPOTLIGHT – CONTENT MARKETING + SOCIAL OUTREACH BEST PRACTICES THAT DRIVE CUSTOMER LOYALTY & BRAND PREFERENCE

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The golden rule of content marketing and social engagement is to provide users with value at every interaction as customers seek out content from brands to be educated, inspired, informed, or entertained. In fact, 84% of people expect brands to create content, according to Havas Group’s 2017 Meaningful Brands survey. However, the same survey found that 60% of all content that brands create is ineffective. Top content marketers follow this practice of creating and sharing content that adds value to users’ lives – without asking for anything in return as this allows them to build large bases of brand loyalists. And we have also seen the evolution of both the “pull” and “push” models of content marketing and social / community outreach as we enter a time where all brands are publishers and can empower their customers to be the most authentic of brand ambassadors and create a more holistic customer experience. Join us for a compelling, best-practices session featuring leading brand marketers as they discuss their content marketing and social outreach efforts.

SESSION LEADER: STEVEN GRAY, VP & MANAGING EDITOR, JP MORGAN CHASE & CO

  • SARITA BHATT, HEAD OF DIGITAL, SONOS

12:00 PM

MAIN STAGE

THE ART OF INFLUENCE – A CONVERSATION WITH CAA’S DAVID FREEMAN

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We are thrilled to welcome David Freeman, a seasoned entertainment, branding and media executive, to the CDX stage to talk about the new rules of marketing and brand engagement as the two powerful emerging generational sets (Millennials and Gen Z) continue to consume media, advertising, and content in entirely new ways and look to an expanding group of celebrities and other peer-influencers to make purchase and content consumption decisions. The days of spending tens, if not hundreds of millions of dollars on television and other traditional advertising platforms to reach the next generation are over and mastering “The Art of Influence” now requires an entirely different approach to marketing communications.

SESSION LEADER: DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX FORUMS

  • DAVID FREEMAN, CO-HEAD OF DIGITAL PACKAGING, TALENT & VR, CAA

12:50 PM

MAIN STAGE

LUNCH KEYNOTE WITH COMCAST – OBSESSING OVER THE CUSTOMER EXPERIENCE

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We are thrilled to welcome back our good friend and seasoned consumer technology and customer experience executive, Chris Satchell, the EVP & Chief Product Officer at Comcast, to talk about how he and his team obsesses over the customer on a daily basis and how he is leveraging current and emerging technologies and applications to create superior customer experiences, drive increased customer knowledge and lifetime customer value, and help drive digital transformation across Comcast’s product development, innovation, and go-to-market efforts and executions. Chris and his team operate in an ultra-competitive, fast-past industry where customer retention and increasing lifetime customer value are of paramount importance and his insights and lessons are certainly of great value to executives across any industry and vertical.

SESSION LEADER: DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX FORUMS

FEATURED LUNCH KEYNOTE: CHRIS SATCHELL, EVP & CHIEF PRODUCT OFFICER, COMCAST

02:15 PM

MAIN STAGE

DIGITAL ADVOCACY – ENABLING THE EMPOWERED CONSUMER

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New media platforms, social media channels, and our increasingly smart devices have transformed the way that consumers and citizens connect with brands and their favorite causes and, collectively, are creating increasingly empowered consumers and digital advocates. Hear from Scott Carrington of Patagonia and Chris Thomas from The Sierra Club as they discuss how they are leveraging digital advocacy and balancing activism with driving long-term brand preference and loyalty

SESSION LEADER: TBA

  • CHRIS THOMAS, CHIEF INNOVATION OFFICER, THE SIERRA CLUB
  • SCOTT CARRINGTON, HEAD OF DIGITAL, PATAGONIA

02:45 PM

MAIN STAGE

10 GOOD MINUTES – TBA

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03:00 PM

MAIN STAGE

CDX ACADEMY, SESSION II – DRIVING KNOWLEDGE WORKER PRODUCTIVITY

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CDX is thrilled to bring back The CDX Academy as we partner with leading academic institutions, authors, and industry influencers to dive-deep on key industry trends and to help our delegates with management and leadership training to help them prepare for further professional advancement into the core C-Suite.

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CDX ACADEMY, PART I: MASTERING KNOWLEDGE WORKER PRODUCTIVITY

LEADER: MARTHA RUSSELL, EXECUTIVE DIRECTOR, mediaX at STANFORD UNIVERSITY

05:00 PM

BREAK – AFTERNOON PROGRAM CONCLUDES

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This concludes the afternoon program for Day 1 and please enjoy personal free time or network with your fellow delegates before the annual Chairman’s Reception at 7:00pm which precedes our annual dinner and keynote at 7:45pm.

 

07:45 PM

LOCATION - TBA

CDX DINNER & KEYNOTE – TBA

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We look forward to your attendance for our annual dinner + keynote at the 5th Annual CDX Silicon Valley Brand Innovation Summit. We will announce our dinner keynote soon!

CDX DINNER KEYNOTE: SESSION DETAILS -TBA

November 3

08:00 AM

MAIN STAGE

OPENING & WELCOME

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Join us as we official open Day 2 of 5th Annual Chief Digital Officer (CDX) Silicon Valley Brand Innovation Summit.

  • DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX FORUMS
  • PAUL WOOLMINGTON, EVENT CO-CHAIR, CDX FORUMS

08:30 AM

MAIN STAGE

CDX ACADEMY, SESSION III: ROBERT SCOBLE PRESENTS – THE FOURTH TRANSFORMATION

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CDX is thrilled to bring back The CDX Academy as we partner with leading academic institutions, authors, and industry influencers to dive-deep on key industry trends and to help our delegates with management and leadership training to help them prepare for further professional advancement into the core C-Suite.

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CDX is thrilled to welcome back one of our industry’s leading futurists and influencers, Robert Scoble, for our third CDX Academy, deep-dive session at CDX Silicon Valley. While Robert focuses on a range of emerging technologies and key trends, he has spent a considerable amount of time in the last couple years focusing on the innovations surrounding, and potential business impact of, augmented reality and artificial intelligence recently co-authored “The Fourth Transformation- How Augmented Reality and Artificial Intelligence Will Change Everything”. Robert is always both highly-informative and pleasantly entertaining and he looks forward to engaging with you and your fellow colleagues for this deep-dive, interactive session with one of our leading industry futurists and influencers

CDX ACADEMY, SESSION III – ROBERT SCOBLE PRESENTS, “THE FOURTH TRANSFORMATION”

09:30 AM

MAIN STAGE

OPENING KEYNOTE – TBA

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OPENING KEYNOTE SESSION DETAILS – TBA

10:00 AM

MAIN STAGE

THE CHAIRMAN’S CDO ROUNDTABLE

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Join CDX Chairman Drew Ianni for the annual Chairman’s Chief Digital Officer Roundtable as we discuss how leading CDOs are driving digital business and enterprise transformation and get their views on the road ahead.

SESSION LEADER; DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX FORUMS

10:30 AM

MAIN STAGE

MASTERING DATA TRANSFORMATION TO GENERATE SUPERIOR CONSUMER INSIGHTS & REVENUE GROWTH

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SESSION LEADER: TBA

  • ANIL EARLA, HEAD OF INFORMATION & DATA ANALYTICS, GLOBAL IS, VISA
  • RAVI PARMESWAR, HEAD OF GLOBAL STRATEGIC CONSUMER INSIGHTS & ANALYTICS, J&J

11:00 AM

MAIN STAGE

BREAK

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Join us in the Delegate Lounge & adjacent Rooftop Patio for a coffee and networking break.

If interested in sponsoring this break or the Delegate & Rooftop Patio networking lounge, please email Event Chairman Drew Ianni at drew@cdxforum.com for more information.

 

11:20 AM

MAIN STAGE

CDX ACADEMY, SESSION IV: BLOCKCHAIN EXPLAINED IN 10 MINUTES & WHY YOU SHOULD CARE

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CDX is thrilled to bring back The CDX Academy as we partner with leading academic institutions, authors, and industry influencers to dive-deep on key industry trends and to help our delegates with management and leadership training to help them prepare for further professional advancement into the core C-Suite.

CDX ACADEMY, SESSION IV: BLOCKCHAIN EXPLAINED IN 10 MINUTES & WHY YOU SHOULD CARE

SESSION DETAILS: TBA

11:30 AM

MAIN STAGE

CNBC.COM PRESENTS – BLOCKCHAIN + CRYPTO SPOTLIGHT: BRAND IMPACT AND THE ROAD AHEAD

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So, just as you are getting your head wrapped around Bitcoin a myriad of new, crypto-currencies and platforms are emerging – most notably Blockchain.  Hopefully, the previous session gave you a decent grasp of what Blockchain is and why it should matter, and, in this follow-up session, we are pleased to partner with CNBC.com and welcome their highly-regarded Senior Technology Reporter, Ari Levy, to lead a session that will explore the state of Blockchain and other crypto currencies and platforms and hear from leading brands and practitioners on the opportunities, as well as the potential risks and unknowns, that Blockchain and other emerging crypto-platforms represent.

SESSION LEADER – ARI LEVY, SENIOR TECHNOLOGY REPORTER, CNBC

12:10 PM

MAIN STAGE

ARTIFICIAL INTELLIGENCE BRAND ROUNDTABLE – HOW A.I. IS TRANSFORMING THE CUSTOMER EXPERIENCE

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Artificial Intelligence is transforming the experiences consumers are having with brands. From mobile chat-bots to voice assistants and voice-driven search to data-driven algorithms and machine learning designed to anticipate the customers’ needs, Artificial Intelligence is already transforming the customer experience, CRM and lifetime customer value. Join this CDX, AI-focused brand roundtable and hear from leading brands across a range of industry verticals about how they are leveraging artificial intelligence to drive more personalized customer experiences and gather data and insights about their customers that helps them drive lifetime customer value.

SESSION LEADER: TBA

  • PHIL EASTER, HEAD OF EMERGING PLATFORMS, AMERICAN AIRLINES

 

12:45 PM

MAIN STAGE

TBA

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SESSION DETAILS – TBA

1:15 PM

MAIN STAGE

CLOSING KEYNOTE LUNCH – TBA

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Join us for our Closing Keynote lunch as we wrap up our 5th Annual CDX Silicon Valley Brand Innovation Summit

CDX KEYNOTE LUNCH HOST: DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX FORUMS