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Below is the agenda for our 5th Annual CDX Silicon Valley Brand Innovation Summit. If you are interested in speaking at the event, please submit your paper HERE.

November 1

07:30 PM

LOBBY BAR

THE FAIRMONT HOTEL

DOWNTOWN SAN JOSE

THE CDX SILICON VALLEY WELCOME RECEPTION

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WELCOME RECEPTION HOST: DREW IANNI, FOUNDER & CHAIRMAN, CDX FORUMS

November 2

08:00 AM

CDX DELEGATE LOUNGE - VINTAGE ROOM

BREAKFAST

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Join us in the Delegate Lounge – The Vintage Room – for a casual, kick-off breakfast buffet which will start at 8am and run approximately until 09:15am. Get caffeinated and some fuel as we have a full day of content ahead!

08:45 AM

MAIN BALLROOM

WELCOME & INTRODUCTION

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Join us as we officially open the 5th Annual Chief Digital Officer (CDX) Silicon Valley Brand Innovation Summit.

08:50 AM

MAIN STAGE

OPENING KEYNOTE – AMERICAN AIRLINES & DISCOVERY NETWORKS ON THE FUTURE OF CUSTOMER ENGAGEMENT

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Join Event Chairman Drew Ianni for an engaging fireside chat with Phil Easter, The Director of Emerging Platforms at American Airlines and Adam Zuckerman, Director of Ventures and Innovation at Discovery Networks to talk about how emerging platforms and applications are transforming customer engagement at the world’s largest airline and one of our premier media and communications companies. We’ll dig-in with Phil and Adam about how mobile platforms, wearables and other emerging connected devices and technologies are transforming customer engagement and how artificial intelligence, machine learning, augmented and virtual reality and other emerging technologies, devices and platforms are, and will, impact the customer experience. And we will also get their thoughts and advice on engaging with the start-up community, developers, and other disruptors to effectively embrace and leverage open innovation.

SESSION LEADER: DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX SUMMITS

FEATURED KEYNOTE: PHIL EASTER, HEAD OF EMERGING PLATFORMS, AMERICAN AIRLINES

FEATURED KEYNOTE: ADAM ZUCKERMAN, DIR, VENTURE & INNOVATION, DISCOVERY NETWORKS

09:25 AM

MAIN STAGE

10 GOOD MINUTES WITH FORRESTER- MASTERING DIGITAL TRANSFORMATION

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CDX Chairman Drew Ianni sits down with Forrester’s Principal Analyst covering Digital Business, Nigel Fenwick, as he shares fresh research, insights and use cases related to how leading companies are driving digital transformation and marketing innovation so they can thrive in The Age of Customer Obsession.

SESSION LEADER: DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX SUMMIT

FEATURED SPEAKER: NIGEL FENWICK, PRINCIPAL ANALYST, DIGITAL BUSINESS, FORRESTER

09:35 AM

MAIN STAGE

THE FORRESTER BRAND ROUNDTABLE – THE AGE OF CUSTOMER OBSESSION

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We welcome back our featured content partner, Forrester, and their Principal Digital Business Analyst, Nigel Fenwick, for another edition of our annual Forrester Brand Innovation Roundtable. This always popular session will bring together a panel of senior brand innovators to discuss how they are mastering the rapidly-evolving consumer revolution and multi-platform customer engagement.

SESSION LEADER: NIGEL FENWICK, VP & PRINCIPAL ANALYST, FORRESTER

  • IAIN LANGRIDGE, VP, CUSTOMER SUCCESS PRODUCT & PLATFORM, INTUIT
  • ALEX AMADO, VP, EXPERIENCE MARKETING, ADOBE
  • ALYSON GRIFFIN, VP, GLOBAL MARKETING, INTEL

10:00 AM

MAIN STAGE

THE APP ANNIE BRAND ROUNDTABLE – ENGAGING THE MOBILE CONSUMER

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Join App Annie and a group of senior executives from leading brands as they discuss the emerging strategic importance of apps and future of mobile consumer engagement, innovation and emerging mobility platforms.

SESSION LEADER: DANIELLE LEVITAS, SVP, RESEARCH & PROFESSIONAL SERVICES, APP ANNIE

  • DOUG CHAVEZ, SENIOR DIRECTOR, GLOBAL DIGITAL MARKETING, BANANA REPUBLIC / GAP INC.
  • ZACHARY HELD, SVP, PARTNERSHIPS & PORTFOLIO MANAGEMENT, DIGITAL BANK OF AMERICA

10:30 AM

MAIN STAGE

10 GOOD MINUTES: PEOPLE-BASED MARKETING – BEYOND THE WALLED GARDENS OF FACEBOOK AND GOOGLE

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With the average consumer using at least three digital devices, marketers are left scrambling to resolve a fragmented view of their customers across environments. Some of the larger platforms have solved this with a login – but what about the percentage of time consumers spend outside of those environments? How can brands cater to their customers and deliver customized content, personalized content recommendations, better ads and messaging, and 360-degree attribution between online and offline behavior? Join Drawbridge’s Dini Mehta as she discusses how a democratized identity solution can be applied in adtech, martech, and beyond.

SESSION LEADER: DINI MEHTA, HEAD OF SALES, DRAWBRIDGE

10:40 AM

MAIN STAGE

THE JOHN BATTELLE INTERVIEW – CHARLES SCHWAB’S JONATHAN CRAIG

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We are pleased to welcome one of our industry’s leading lights and influencers, John Battelle to our stage for a compelling fireside chat with Jonathan Craig, Executive Vice President, Client and Marketing Solutions at Charles Schwab. Often credited with “democratizing” investment as an original Bay Area fin-tech startup, Schwab has driven countless innovations in the investment services industry designed to help individuals make the most of saving and investing. The company has expanded from its roots as a discount brokerage and now is the country’s largest publicly traded investment  services firm, but retains its willingness to disrupt the industry and itself based on its customer-centric strategy of seeing the business through clients eyes.  We look forward to what promises to be an engaging and inspiring conversation.

SESSION LEADER: JOHN BATTELLE, FOUNDER & CEO, NewC0.

  •  JONATHAN M. CRAIG, EVP, CLIENT & MARKETING SOLUTIONS, CHARLES SCHWAB

11:10 AM

DELEGATE LOUNGE & PATIO

BREAK

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Join us in the Delegate Lounge and on the Rooftop Patio for a coffee and networking break.

11:25 AM

MAIN STAGE

MEDIA INNOVATION SPOTLIGHT – THE ART OF DIGITAL ENGAGEMENT IN THE ATTENTION ECONOMY

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In the attention economy, where consumers’ attention spans seem to get shorter-and-shorter, media engagement is an increasingly difficult exercise especially as consumers spend less time consuming traditional media and more time consuming a wide variety of content and media across a range of emerging platforms, particularly mobile. This session will explore how leading brands and buyers are leveraging sophisticated segmentation modeling, targeting, and emerging digital and mobile ad platforms and inventory formats to drive increased, targeted engagement in the age of the dwindling attention span.

SESSION LEADER: CHRIS WALLACE, MANAGING DIRECTOR, SAN FRANCISCO, MINDSHARE

  • LASANDRA BRILL, HEAD OF DIGITAL PLANNING & INSIGHTS, NVIDIA
  • MARC GULDIMANN, FOUNDER & CEO, PARSEC
  • CHRISTINE BENSEN, PRINCIPAL, BENSEN CONSULTING

11:50 AM

MAIN STAGE

CDX SPOTLIGHT – CONTENT MARKETING + SOCIAL OUTREACH BEST PRACTICES THAT DRIVE CUSTOMER LOYALTY & BRAND PREFERENCE

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The golden rule of content marketing and social engagement is to provide users with value at every interaction as customers seek out content from brands to be educated, inspired, informed, or entertained. In fact, 84% of people expect brands to create content, according to Havas Group’s 2017 Meaningful Brands survey. However, the same survey found that 60% of all content that brands create is ineffective. Top content marketers follow this practice of creating and sharing content that adds value to users’ lives – without asking for anything in return as this allows them to build large bases of brand loyalists. And we have also seen the evolution of both the “pull” and “push” models of content marketing and social / community outreach as we enter a time where all brands are publishers and can empower their customers to be the most authentic of brand ambassadors and create a more holistic customer experience. Join us for a compelling, best-practices session featuring leading brand marketers as they discuss their content marketing and social outreach efforts.

SESSION LEADER: STEVEN GRAY, VP & MANAGING EDITOR, JP MORGAN CHASE & CO

  • SARITA BHATT, HEAD OF DIGITAL, SONOS
  • ROB TARKOFF, CEO, LITHIUM
  • MAC TILLMAN, VP, BRAND MARKETING, SUTTER HEALTH

12:15 PM

MAIN STAGE

HOW THE CONVERGENCE OF A.I., IoT & BLOCKCHAIN WILL TRANSFORM THE CUSTOMER EXPERIENCE

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In this session we will be discussing some of the major technology disruptions that are accelerating the digital transformation across all vertical industries. Automation leveraging Artificial intelligence, IoT with sophisticated pervasive and real-time analytics combined with the introduction of blockchain architecture for digital currency and more have the potential of causing a big tsunami in a very near future and fundamentally impact the customer experience and gaining advanced customer insights which will help drive more informed and efficient marketing and product decisions. We will review some use cases as well as the “day in your life” before and after the convergence of these three major disruptors.

SESSION LEADER: JOHN CAREY, INNOVATION OFFICER, AVAYA

12:40 PM

MAIN STAGE

NEURODIVERSITY – THE NEW COMPETITIVE ADVANTAGE IN Q/A TESTING

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The diversity of human minds can be a powerful asset in every industry, and tapping into the strengths of autistic individuals can produce extraordinary results. Our differences, far from needing to hold us back, can propel us forward to better ideas, better results and better organizations. Join us for this interactive session with Rajesh Anandan, Co-founder and CEO of ULTRA Testing, a neurodiverse technology company named one of Interbrand’s Breakthrough Brand shaping the future of work. In a world of exploding with platforms and touchpoints, Rajesh will explore the potential for neurodiversity to boost the performance of your digital and creative teams

SESSION LEADER: RAJESH ANANDAN, CEO, ULTRA TESTING

01:00 PM

MAIN STAGE

LUNCH KEYNOTE WITH COMCAST – OBSESSING OVER THE CUSTOMER EXPERIENCE

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We are thrilled to welcome back our good friend and seasoned consumer technology and customer experience executive, Chris Satchell, the EVP & Chief Product Officer at Comcast, to talk about how he and his team obsesses over the customer on a daily basis and how he is leveraging current and emerging technologies and applications to create superior customer experiences, drive increased customer knowledge and lifetime customer value, and help drive digital transformation across Comcast’s product development, innovation, and go-to-market efforts and executions. Chris and his team operate in an ultra-competitive, fast-past industry where customer retention and increasing lifetime customer value are of paramount importance and his insights and lessons are certainly of great value to executives across any industry and vertical.

SESSION LEADER: DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX FORUMS

FEATURED LUNCH KEYNOTE: CHRIS SATCHELL, EVP & CHIEF PRODUCT OFFICER, COMCAST

02:30 PM

MAIN STAGE

DIGITAL ADVOCACY – EMPOWERING THE ACTIVIST CONSUMER

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New media platforms, social media channels, and our increasingly smart devices have transformed the way that consumers and citizens connect with brands and their favorite causes and, collectively, are creating increasingly empowered consumers and digital advocates. Hear from Scott Carrington of Patagonia and Chris Thomas from The Sierra Club as they discuss how they are leveraging digital advocacy and balancing activism with driving long-term brand preference and loyalty

SESSION LEADER: DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX FORUMS

  • CHRIS THOMAS, CHIEF INNOVATION OFFICER, THE SIERRA CLUB
  • SCOTT CARRINGTON, HEAD OF DIGITAL, PATAGONIA

02:55 PM

MAIN-STAGE

10 GOOD MINUTES WITH JPMORGAN CHASE – BUILDING A HIGH-IMPACT BRAND NEWSROOM

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Steven Gray was hired as VP & Managing Editor for JP Morgan Chase & Co and, in just eighteen months, his team has grown sharply to produce dozens of pieces of content every month for most major lines of business. We welcome Steven to talk about his journey at JP Morgan Chase, his thoughts on content marketing best practices and building a high-impact, internal content marketing operation.

10 GOOD MINUTES WITH: STEVEN GRAY, VP & MANAGING EDITOR, JP MORGAN CHASE & CO.

03:05 PM

MAIN STAGE

DIGITAL HEALTH SPOTLIGHT – TRANSFORMING THE PATIENT EXPERIENCE

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The health care industry is being transformed by emerging connected platforms and devices, the added volumes of consumer health data, and custom applications built specifically to transform the doctor-patient relationship and the business of health care and we look forward to hearing from this sophisticated group of experts on the future of digital health.

MODERATOR:KASH J. KAPADIA, FOUNDER & CEO, DIGICORE HEALTH

  • ROWAN CHAPMAN, PhD, HEAD, JOHNSON & JOHNSON INNOVATION, CALIFORNIA
  • SAURABH BHANSALI, PARTNER, HEALTH VELOCITY CAPITAL
  • LAUREN LOKTEV, PARTNER, COLLABORATIVE FUND

03:45 PM

MAIN STAGE

CDX ACADEMY: BLOCKCHAIN FOR MARKETERS EXPLAINED & WHY YOU SHOULD CARE

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CDX is thrilled to bring back The CDX Academy as we partner with leading academic institutions, authors, and industry influencers to dive-deep on key industry trends and issues:

CDX ACADEMY, SESSION II: BLOCKCHAIN EXPLAINED & WHY YOU SHOULD CARE

SESSION CO-LEADER: KEN BROOK, FOUNDER & CEO, MetaX

SESSION CO-LEADER: CHAD ENGELGAU,  HEAD OF GLOBAL IDENTITY & AUDIENCE SOLUTIONS, ACXIOM

04:45 PM

THE CDX DELEGATE LOUNGE & ROOFTOP TERRACE

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THE CHAIRMAN’S RECEPTION – HOSTED BY TREASURE DATA

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Treasure Data

Join your fellow delegates in the Vintage Room Delegate Lounge and 17th Floor Rooftop Terrace for networking, good conversation, and good cheer for the annual Chairman’s Reception which concludes our Day 1 program and is hosted by Treasure Data.

 

November 3

08:00 AM

MAIN STAGE

CDX BREAKFAST & NETWORKING

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Join us in the Main Ballroom for a casual, Day 2 kick-off breakfast buffet which will start at 8am and run approximately until 09:15am. Network with your colleagues, get caffeinated and some fuel as we have a full morning of compelling content and discussion ahead!

08:30 AM

MAIN STAGE

CDX ACADEMY – THE CORPORATE INNOVATION IMPERATIVE: COUNTER DISRUPTION BY STRENGTHENING YOUR ECOSYSTEM

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 Today’s companies are trying to innovate by keeping up with the latest technology trends, while the real challenge to overcome lies in their internal culture. This leaves novice companies deploying many innovation programs with little cross-collaboration, leading to incremental innovation rather than long-lasting product, service, customer experience, or business model changes.
We are thrilled to welcome one the industry’s leading analysts, Jeremiah Owyang, to our stage as he will showcase case studies and original survey data that will show you how mature companies are overcoming these challenges and more by:
  • Approaching innovation in 10 distinct ways, from internal intrapreneurship programs and Centers of Excellence, to external incubator partnerships and innovation outposts.
  • Assigning key performance indicators to each innovation program to measure success and secure executive support.
  • Breaking through the middle-management “permafrost” layer that is resistant to change in favor of short-term goals.
  • Building nimble enough teams to innovate while still maintaining their existing revenue streams.
  • Attracting quality talent and bolstering existing talent with the right innovation education.

 

FEATURED PRESENTER: JEREMY OWYANG, FOUNDING PARTNER & INDUSTRY ANALYST, KALEIDO INSIGHTS

09:00 AM

MAIN STAGE

OPENING KEYNOTE – HOW VERIZON DRIVES CUSTOMER EXPERIENCE INNOVATION

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Empowered consumers fuel the age of the customer. They now have more choices, richer resources, higher demands, and urgently drive demands for business transformation. But this is more than just a catchy idea; it is a measurable trend. This session will discuss how evolutions in customer behavior and attitudes are manifesting themselves and measures how urgently brands must move toward customer obsession and drive impactful customer experience innovations.

SESSION LEADER: DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX SUMMITS

FEATURED KEYNOTE: JUSTIN REILLY, HEAD OF CUSTOMER EXPERIENCE INNOVATION, FIOS, VERIZON

09:30 AM

MAIN STAGE

THE DIGITAL NATIVE CMO: A CONVERSATION WITH DICK’S SPORTING GOODS SCOTT HUDLER

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Join digital marketing native, and the new CMO at Dick’s Sporting Goods, Scott Hudler, as he talks about his journey as a native digital marketer and innovator to the C-Suite at the nation’s largest sports retailer. We look forward to hearing about Scott’s views on the future of multi-channel commerce, the mobile consumer, the expanding role and importance of CRM, and how the future Chief Marketing Officer will thrive in fast-paced, post-digital world and help drive enterprise-wide digital business transformation.

FEATURED KEYNOTE: SCOTT HUDLER, SVP & CHIEF MARKETING OFFICER, DICK’S SPORTING GOODS

09:55 AM

MAIN STAGE

THE BUSINESS CASE FOR INNOVATION

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Phrases like brand innovation and digital transformation have become the latest industry buzzwords and but they are also broad and generic. Looking beyond the hype, what best practices have emerged in regards to defining a business case for digital innovation programs and initiatives and what success metrics and KPIs can, and should be applied, to digital innovation initiatives and labs?  Should these initiatives be narrowly focused (e.g. digital marketing innovation) or serve as the foundations for broader digital enterprise transformation and who should own, and ultimately, be responsible for these initiatives and investments?  Join Mark Silva, Founder & CEO at KITE, and a group of digital innovation executives to talk about their approach to innovation and digital transformation.

SESSION LEADER: MARK KITE, FOUNDER & CEO, KITE

  • TIM OLSON, CHIEF DIGITAL OFFICER, KQED/PBS
  • MARK BRODEUR, GLOBAL HEAD OF DIGITAL INNOVATION – MARKETING, NESTLÉ
  • ANDEREE BERENGIAN, CEO, CIE DIGITAL LABS

10:25 AM

MAIN STAGE

THE CHAIRMAN’S INTERVIEW – NESTLÉ’S PETE BLACKSHAW

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CDX is thrilled to welcome our good friend, and digital pioneer and innovator, Pete Blackshaw, Nestlé’s Global Head of Digital and Social Media back to our stage for this year’s Chairman’s Interview. A conversation with Pete is always informative, enlightening, prescriptive, and opinionated – just the way we like it at CDX.

SESSION LEADER: DREW IANNI, FOUNDER & EVENT CHAIRMAN, CDX SUMMITS

FEATURED SPEAKER: PETE BLACKSHAW, GLOBAL HEAD, DIGITAL & SOCIAL MEDIA, NESTLÉ

10:50 AM

MAIN STAGE

CNBC.COM PRESENTS – BLOCKCHAIN SPOTLIGHT: BRAND IMPACT AND THE ROAD AHEAD

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So, just as you are getting your head wrapped around Bitcoin a myriad of new, crypto-currencies and platforms are emerging – most notably Blockchain.  Hopefully, the previous session gave you a decent grasp of what Blockchain is and why it should matter, and, in this follow-up session, we are pleased to partner with CNBC.com and welcome their highly-regarded Senior Technology Reporter, Ari Levy, to lead a session that will explore the state of Blockchain and other crypto currencies and platforms and hear from leading brands and practitioners on the opportunities, as well as the potential risks and unknowns, that Blockchain and other emerging crypto-platforms represent.

SESSION LEADER – ARI LEVY, SENIOR TECHNOLOGY REPORTER, CNBC

  • KEN BROOK, FOUNDER & CEO, MetaX
  • LOUISA WONG, CHIEF DIGITAL OFFICER, DENTSU AEGIS
  • CHAD ENGELGAU, VP, HEAD OF GLOBAL IDENTITY & DATA AUDIENCE SOLUTIONS, ACXIOM

11:20 AM

MAIN STAGE

ARTIFICIAL INTELLIGENCE SPOTLIGHT – HOW A.I & MACHINE LEARNING ARE TRANSFORMING THE CUSTOMER EXPERIENCE

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Artificial Intelligence and machine learning are transforming the experiences consumers are having with brands. From mobile chat-bots to voice assistants and voice-driven search to data-driven algorithms and machine learning designed to anticipate the customers’ needs, Artificial Intelligence is already transforming the customer experience, CRM and lifetime customer value. Join this CDX, AI-focused brand roundtable and hear from leading brands across a range of industry verticals about how they are leveraging artificial intelligence to drive more personalized customer experiences and gather data and insights about their customers that helps them drive lifetime customer value.

SESSION LEADER: ROB GLICKMAN, CMO, TREASURE DATA

  • PHIL EASTER, HEAD OF EMERGING PLATFORMS, AMERICAN AIRLINES
  • JEN BENNETT, TECHNICAL DIRECTOR, OFFICE OF THE CTO, GOOGLE CLOUD
  • CHRISTOPHER MARSH, DIRECTOR OF TECHNOLOGY, AKQA

11:50 AM

MAIN STAGE

5G SPOTLIGHT: LONG-TERM PROSPECT OR ALMOST READY FOR THE BIG LEAGUES?

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The World Series is in full swing so why not (try) to use a baseball analogy as the debate heats up around 5G and how quick the roll-out will be and, most important, exactly how 5G may transform consumer engagement as there are immense opportunities associated with pervasive, ultra-fast broadband but 5G also brings its own set of complexities and hurdles. Join David Witkowski, a renown telecommunications and wireless expert, from Joint Venture Silicon Valley for a chat around the future of 5G.

FEATURED SPEAKER: DAVID WITKOWSKI, EXEC DIRECTOR, WIRELESS COMMS INITIATIVE, JVSV

12:15 PM

MAIN STAGE

CLOSING KEYNOTE LUNCH: “POSTCARDS FROM THE EDGE” – THE POWER OF VOICE – HOW VOICE APPLICATIONS AND PLATFORMS ARE TRANSFORMING THE CUSTOMER EXPERIENCE

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We wrap up the 5th Annual CDX Silicon Valley Brand Innovation Summit with our traditional “Postcards From The Edge” Closing Keynote and this year we will focus on “The Power of Voice” as the voice revolution is upon us. As  speech recognition and natural language processing continues to improve – most major platforms now boast 93%+ accuracy – the customer is further empowered and enabled to instantly find the products, services, and service they are looking for. This session will dive into the state, and future, of voice skills, search, and voice assisted platforms and applications and showcase real-world use cases and fresh consumer insights around voice skills and consumer engagement.

SESSION LEADER: DOUG ROBINSON, FOUNDER & CEO, FRESH DIGITAL

  • RAJ SINGH, FOUNDER & CEO, LENTIL A.I. & E.I.R, ENIAC VENTURES
  • RAJESH ANANDAN, SVP, VENTURES & CO-CREATOR, KIDPOWER
  • TUGCE ERGUL, EXECUTIVE DIRECTOR, angellabs
  • PAULO MELCHIORI, SVP & EXECUTIVE CREATIVE DIRECTOR, R/GA

1:15 PM

MAIN STAGE

CONFERENCE WRAP-UP AND CONCLUSION

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