OPENING KEYNOTE: A CONVERSATION WITH UNILEVER: CRAFTING BRANDS FOR LIFE IN A CONNECTED WORLD
We are honored to welcome Rahul Welde, VP Media for Unilever Asia, Africa, Middle East, Turkey and Russia to the stage to open up this year’s Chief Digital Officer Global Forum Asia Pacific. We look forward to Rahul’s perspectives on developing and emerging markets, the role of digital and mobile with regard to engaging the increasingly connected consumer and how the largest marketer in this part of the world is navigating the rapidly evolving digital space.
INTRODUCTION: DREW IANNI, EVENT CHAIRMAN, CHIEF DIGITAL OFFICER GLOBAL FORUM
FEATURED KEYNOTE: RAHUL WELDE, VP, MEDIA, UNILEVER
THE CDX KEYNOTE ROUNDTABLE: THE STATE OF THE INDUSTRY
It is our tradition to kick-off our Chief Digital Officer Global Forums with a top-line State of the Industry executive roundtable to “tee-up” the conference with a discussion of current and emerging technology, media, consumer behavior and industry marketplace trends across Asia Pacific and globally. This conversation amongst a diverse group of senior digital executives will set-the-stage for the following two days of content and explore how leading brands and content companies across Asia are leveraging a broad array of digital platforms to engage with the connected consumer and drive brand preference and the bottom line.
SESSION LEADER: DREW IANNI, FOUNDER & EVENT CHAIRMAN, THE CHIEF DIGITAL OFFICER GLOBAL FORUM
- RICHARD FRASER, MANAGING DIRECTOR, APAC & MENA, PROXIMITY WORLDWIDE
- ANGELA MACKAY, MANAGING DIRECTOR, ASIA PACIFIC, THE FINANCIAL TIMES
- SCOTT SPIRIT, GLOBAL CHIEF STRATEGY OFFICER, WPP
THE FORRESTER BRAND ROUNDTABLE
The Chief Digital Officer Global Forum is pleased to continue its partnership with Forrester Research in presenting The Forrester Brand Roundtable at our inaugural event in Singapore. This session, led by Forrester’s VP & Research Director Dane Anderson, brings together a diverse group of digital executives from leading brands to talk about the rapidly evolving, complex, and increasingly fragmented digital landscape and how they manage their budgets, their agencies, their partners, and their daily lives. We’ll get their thoughts on the burgeoning mobile revolution, marketing in a multi-platform world, and, most importantly, how they are driving consumer engagement, brand preference, and expanding lifetime customer value in a post-digital, and increasingly mobile-first, world.
SESSION LEADER: DANE ANDERSON, VP & RESEARCH DIRECTOR, FORRESTER
- JERRY BLANTON, VP, MARKETING, APAC, CITI
- VERONIQUE MEFFERT, HEAD, DIGITAL GROUP MARKETING, GREAT EASTERN LIFE
- VEENA RAMESH, HEAD OF DIGITAL , SOUTHEAST ASIA, JOHNSON & JOHNSON
THE CMO INTERVIEW: A CONVERSATION WITH PHILIPS (PRESENTED BY THE CMO COUNCIL)
As we move forward into a globally connected world featuring pervasively connected consumers, we are seeing a steady stream of newly-appointed CMOs with strong digital DNA arrive on the scene. The inaugural CDX Forum Asia Pacific is honored to welcome Damien Cummings, CMO, Asia Pacific for Philips, to our stage to discuss his experiences and approach moving forward as a true “digital native” CMO. We look forward to Damien’s thoughts on the various disciplines of marketing communications in an increasingly post-digital, mobile-first world and his view on the role of (need for) the Chief Digital Officer within large global brands and their respective marketing organizations.
SESSION LEADER: FREDERIQUE COVINGTON, INT’L MARKETING DIRECTOR, APAC, MENA, & CANADA, TWITTER – @freddie_covi
FEATURED SPEAKER: DAMIEN CUMMINGS, CMO, ASEAN & PACIFIC, PHILIPS
COFFEE & NETWORKING BREAK
INTRODUCING THE WFA
The Chief Digital Officer Global Forum is honored to have the World Federation of Advertisers (WFA) join us as an inaugural, supporting Industry Partner of The Forum. And we are pleased to welcome Stéphanie Bouvard, APAC Marketing Director for the WFA, to our stage to take a few minutes to share more about The WFA’s mission, its upcoming initiatives and more.
SESSION PRESENTER: STÉPHANIE BOUVARD, MARKETING DIRECTOR, APAC
THE AGENCY CEO ROUNDTABLE (Presented By Campaign)
The Chief Digital Officer Global Forum continues its tradition of bringing together a high-caliber group of global agency leaders to discuss current and emerging regional consumer trends and the evolving business of marketing communications in a rapidly evolving, post-digital, and increasingly mobile-first world. This diverse group of executives from across the region, and globally, will discuss the role of digital across all media, the growing influence of mobile and the role of the agency and senior digital agency leadership specifically in Asia and across its key markets and regions. We are also thrilled to welcome Campaign magazine as an exclusive media partner of our Forum and as the co-host of this always-popular session.
SESSION LEADER: ATIFA SILK, BRAND DIRECTOR, CAMPAIGN
- ARLENE ANG, CEO, OMD CHINA
- RUTH STUBBS, CEO, APAC, iPROSPECT & HEAD OF DIGITAL, AEGIS ASIA PACIFIC
- PAUL WOOLMINGTON, INVESTOR / ADVISOR (FORMER FOUNDER, NAKED COMMUNICATIONS, AMERICAS)
10 GOOD MINUTES WITH GOOGLE’S ROBBIE HILLS
The buying and selling of programmatic media is an increasingly-utilized, rapidly trending, media discipline and strategy that offer a clear range of planning and buying efficiencies and enhanced targeting for the buy-side and emerging monetization options and fulfillment efficiencies for the sell-side. But has the pendulum swung too far towards programmatic and are we prepared for the potential of fraud within wholly automated systems and are we in danger of relying too heavily on programmatic media. The CDX Forum is pleased to welcome a good friend and widely-respected digital colleague across Pacific, and globally, Robbie Hills the Head of Programmatic for Google across Asia Pacific.
SESSION LEADER: DREW IANNI, EVENT CHAIRMAN, THE CHIEF DIGITAL OFFICER GLOBAL FORUM
FEATURED SPEAKER: ROBBIE HILLS, HEAD OF PROGRAMMATIC, APAC, GOOGLE
CDX SPOTLIGHT SESSION — PROGRAMMATIC MEDIA: HOW FAR WILL (SHOULD) WE TAKE IT?
Building off the 10 Good Minutes session with Google’s Robbie Hills, this session will take a deep-dive into the emerging strategic media solution known as “programmatic” and bring in a range of perspectives from across the buy-side and sell-side in regards to the growing popularity of programmatic and whether we should be concerned about an over-reliance on totally automated solutions with virtually no human element despite the targeting and operating efficiencies inherent to programmatic. The benefits and efficiencies are clear but has the pendulum swung too far in favor of automated media buying solutions and we also look forward to discussing the impact programmatic is having (and will have) on the strategic media planning process and the future role of creative.
SESSION LEADER: ROBBIE HILLS, HEAD OF PROGRAMMATIC MEDIA, APAC, GOOGLE
- GRACE LIAU, GENERAL MANAGER, APAC, VIVAKI
- SANCHIT SANGA, HEAD OF DIGITAL, SEA, MINDSHARE
- HARI SHANKAR, HEAD, APAC, PAID MEDIA, PAYPAL
CROSS-PLATFORM VIDEO MASTER CLASS: LEVERAGING VIDEO TO DRIVE MOBILE ENGAGEMENT AND MONETIZATION (Presented by TubeMogul)
Remember the easy, breezy days of “three screens”. We all waited forever for the arrival of the third-screen and, seemingly overnight, mobile has truly exploded and “cross-platform” now includes a wide array of emerging platforms and screens in addition to the “traditional” desktop and mobile platforms. This session, Presented by TubeMogul, will explore the role and impact of video for the buy-side and sell-side across a range of digital platforms, how apps and mobile are being leveraged as part of the evolving cross-platform video platform ecosystem, and look at emerging measurement and analytics best practices in specific regard to mobile and cross-platform video.
SESSION LEADER: PHU TRUONG, MANAGING DIRECTOR, APAC/SINGAPORE. TUBEMOGUL
- KEVIN WALSH, CHIEF DIGITAL OFFICER, APAC, CARAT
- MICHEL de RIJK, MANAGING DIRECTOR, ASIA PACIFIC, XAXIS
GENERAL SESSION ROOM
LUNCH + KEYNOTE: PRESENTED BY TWITTER
Join your fellow delegates of the inaugural Chief Digital Officer Global Forum, and your host, Twitter, for good food and good conversation over lunch in the main ballroom. We will conclude lunch with a stimulating keynote address from Twitter’s Managing Director of Southeast Asia, India and MENA, Parry Singh.
FEATURED LUNCH KEYNOTE: PARRY SINGH, MANAGING DIRECTOR, SOUTHEAST ASIA, INDIA & MENA – @parrysing
pwc PRESENTS: BUILDING THE MOBILE-SMART ORGANIZATION (CO-HOSTED BY THE MMA)
Mobility is fundamentally reshaping businesses, marketplaces, operations and the broader consumer relationship – delivering content, communications, and services to clients, customers, and influencers, often in real-time, and in increasingly close proximity to when and where decisions are made and transactions occur. While smartphones and tablets have been the catalysts for the mobile-first revolution, social media is serving as a volatile “accelerant” to this fast-moving fire and consumers are increasingly exposed, if not physically attached, to an increasing array of socially-enabled connected devices and platforms. The C-Suite is increasingly focused on creating greater innovation and marketing agility across the enterprise through digital media and services (both for consumers and internally for their own businesses) with mobility, and building a truly mobile-smart organization, increasingly at the top of the CEO’s mobile agenda. Join pwc’s Colin Light and Rohit Dadwal from the MMA and other featured panelists to discuss the rise of the mobile-smart organization.
SESSION CO-LEADER: COLIN LIGHT, PARTNER, CHINA CONSULTING DIGITAL LEADER
SESSION CO-LEADER: ROHIT DADWAL, MANAGING DIRECTOR, ASIA PACIFIC, MOBILE MARKETING ASSOCIATION
FEATURED GUEST: ZIA ZAMAN, CHIEF INNOVATION OFFICER, METLIFE
ROI SPOTLIGHT: MASTERING CROSS-PLATFORM ATTRIBUTION
As marketers continue to spend across a broad mix of channels and media platforms, measuring the impact and effectiveness of those investments is becoming both more important, and more challenging, at the same time. This “mainstreaming” of digital into the full marketing spectrum now requires that attribution be more holistic and connected to the big picture. Some companies are combining top-down and bottom-up approaches for a more complete attribution picture although mobile is rapidly adding a new layer of complexity to the attribution exercise as entire consumer categories, particularly Millennials and Gen Z, live in a “mobile-first” world. This session will explore emerging best-practices as it relates to cross-platform analytics and attribution which can help you effectively measure ROI and platform attribution and optimize your marketing investments moving forward.
SESSION LEADER: JENNY WILLIAMS, MANAGING PARTNER, IDEAGARDEN
- CHRIS STEEDMAN, MANAGING DIRECTOR, APAC, M&C SAATCHI MOBILE
- NEIL HUDSPETH, CHIEF DIGITAL OFFICER, APAC, LEO BURNETT & ARC WORLDWIDE
- JOE NGUYEN, SVP, ASIA PACIFIC, comScore
THE UNIFIED CUSTOMER EXPERIENCE: SO MANY CHANNELS, SO LITTLE TIME
Successful companies differentiate themselves from the competition through their customer experiences: they build and nurture customer relationships in a manner that improves share of wallet and addresses operational weaknesses that have limited customer loyalty. However, many companies still have not come to grips with the pace of change in digital customer transparency and the power of social media and emerging digital platforms. Channel profusion and consumer touch-point expansion are here to stay so companies must not merely manage the channels and touch points, but also focus efforts on managing the brand experience through and across them. And with this unified brand experience must follow a unified customer view that can measure and, ultimately, optimize consumer engagement across interactions, channels, products and time. Led by McCann’s Global Chief Digital Officer, Mike Parker, join this diverse group of digital and cross-platform experts from Possible, Clinique, and Oracle to get their views on building the ideal unified customer experience.
SESSION LEADER: MIKE PARKER, GLOBAL CHIEF DIGITAL OFFICER, MCCANN
- ANDREW SOLMSSEN, MANAGING DIRECTOR, POSSIBLE
- CHRIS HATFIELD, DIRECTOR, DIGITAL CONSUMER MARKETING & MEDIA, APAC, CLINIQUE
- WILL GRIFFITH, SENIOR SALES DIRECTOR, MARKETING CLOUD, ORACLE
THE FUTURE OF TELEVISION IN A MULTI-SCREEN WORLD
SESSION LEADER: MIKE SAVAGE, EDITOR, MEDIA BUSINESS ASIA
- UNMISH PARTHASARATHI, GM, ballball (News Corp.)
- AVI HIMATSINGHANI, FOUNDER & CEO, REWIND NETWORKS
- SCOTT SWANSON, PRESIDENT, INT’L ADVERTISING SALES, OPERA MEDIA WORKS
- MICHELLE GUTHRIE, MD, BUSINESS PARTNER SOLUTIONS, GOOGLE
THE IAB PRESENTS: MASTERING THE ART OF ASIAN INNOVATION
The Chief Digital Officer Global Forum Asia Pacific is thrilled to continue its global partnership with the Interactive Advertising Bureau (IAB) and welcomes IAB Southeast Asia to lead this discussion on the art of marketing-led innovation. Asia represents the largest market on the internet, and the highest volume growth opportunity of the mobile internet, which is going to give us our next two billion digital natives. This huge mass of new users represents a fertile ground for innovation – and yet 97% of smartphones are shipped with ‘Made In The USA’ operating systems, and the most popular website and app lists are dominated by western-originated hits. Why is that, and what do we as Asian marketers need to do to redress the balance?
SESSION LEADER: KEITH TIMIMI, CHAIRMAN, VML QAIS & CHAIR, IAB INNOVATION COMMITTEE
- BALAJI RAMANUJAM, CO-FOUNDER & CEO, POTENTIAL UNLTD.
- JAYANT MURTY, DIRECTOR, STRATEGY, MEDIA & INTEGRATED MARKETING, INTEL
- SHUFEN GOH, CO-FOUNDER & PRINCIPAL, R3 WORLDWIDE
THE COMPLEXITIES OF MOBILE SEARCH: 10 GOOD MINUTES WITH KEVIN RYAN
Search is an expression of intent. People declare what they want and we give them ads. Simple, right? Not exactly. When it comes to search in the mobile (or more appropriately the multiple device) environment, building a successful approach requires a delicate understanding of not only intent but the environment in which your message is being viewed, and by whom. At the foundation of a good mobile, device-centric, intent-based marketing plan is the understanding that your marketing plan has to include an understanding of every aspect of the mobile search ecosystem and broader digital marketing landscape. No device is an island and effectively communicating requires a few extra steps beyond clicking “activate mobile” in your ad campaigns.
SESSION LEADER: KEVIN RYAN, CEO, MOTIVITY MARKETING
NETWORKING & FREE TIME
THE CHAIRMAN’S RECEPTION: HOSTED BY comScore
All delegates are welcome to join us in the Ballroom Foyer area for our annual pre-dinner, Chairman’s Reception which is graciously hosted by our friends and partners at comScore. We are thrilled to work with comScore to get the evening off to a great start and look forward to your attendance.
GENERAL SESSION BALLROOM & MAIN STAGE
ARE THE ROBOTS KILLING CREATIVITY?: WORDS & PICTURES STILL MAKE US SMILE
Programmatic. ROI. Efficiency. Trading Desks. Big Data. ad-tech –Welcome to the age of the marketing technologist and a new media landscape increasingly dominated by programmatic exchanges across all advertising platforms. Yet, are we losing sight of the fact that if your marketing campaign stinks from a strategic and/or creative point-of-view, all the media efficiency in the world can’t make up for it. Let’s not forget that spot-on brand strategy and killer creative are mission critical in order to truly engaging with audiences. Ultimately, the most powerful engagement tool any of us have as marketers is killer creative that makes your consumers smile, laugh, cry, and enables them to form deep, long-lasting connections with and, loyalty to, your brand. Join Nic Burrows, a lead Digital Strategist within the Zoo at Google – a diverse group of creative specialists and program developers whose task it is to come up with ad solutions that delight and surprise users, enhance their lives, add a little magic to their digital experiences — as he discusses why the robots are not, and must not, kill creativity — even in a post-digital world.
FEATURED PRESENTER, NIC BURROWS, DIGITAL STRATEGIST @ THE ZOO, GOOGLE
RAZORFISH PRESENTS: A CONVERSATION WITH CONDE NAST’S ELIZABETH SCHIMEL
The Chief Digital Officer Global Forum is thrilled to welcome two global digital experts to our keynote stage to open up Day 2 of The Forum. Prior to accepting her exciting and challenging dream assignment as President of Conde Nast China, Liz Schimel was the Chief Digital Officer at leading global publisher Meredith Corporation and previously held senior content development and distribution positions at AT&T, Comcast, and Nokia. Joining Liz on stage for this engaging interview and conversation is Vincent Digonnet, Executive Chairman of Razorfish, and one of the leading experts on digital in the Asia Pacific region and, specifically, a leading expert on the Chinese digital market and consumer.
INTRODUCTIONS: DREW IANNI, FOUNDER & EVENT CHAIRMAN, CHIEF DIGITAL OFFICER GLOBAL FORUM
KEYNOTE LEADER: VINCENT DIGONNET, EXECUTIVE CHAIRMAN, APAC, RAZORFISH
FEATURED KEYNOTE: ELIZABETH SCHIMEL, PRESIDENT, CONDE NAST CHINA
MASTERING MICRO-INNOVATION: LEVERAGING SPEED AS A COMPETITIVE ADVANTAGE
Are you afraid to fail? Better yet, are you afraid to fail fast? Conventional wisdom dictates that there is an inverse relationship between the size of the organization and the tolerance of risk. And if a perceived risk is taken, it’s usually methodically calculated and approved, judiciously, at a variety of corporate layers (read: slow). In today’s rapidly shifting digital world, we know that more business risks must be taken to effectively compete and these innovations must be initiated and taken with greater speed and frequency. And the fear to fail must be calibrated. In this session Lowe Profero’s Wayne Arnold and pwc’s Colin Light will discuss how you can champion a commitment to “micro-innovation” across the enterprise and up the C-Suite ladder.
SESSION LEADER: PAUL WOOLMINGTON, GLOBAL CO-CHAIR, CHIEF DIGITAL OFFICER GLOBAL FORUM
FEATURED SPEAKER: WAYNE ARNOLD, GLOBAL CEO, LOWE PROFERO
FEATURED SPEAKER: COLIN LIGHT, PARTNER, CHINA CONSULTING LEADER, pwc
CDX COUNTRY SPOTLIGHT: THE CHINESE DIGITAL CONSUMER IN AN OMNI-CHANNEL WORLD
Within 2 years, research consensus estimates show that China will feature over 750 million Internet users and close to 400 million online shoppers, up from 460 million and 145 million, respectively, in 2010. Even China’s lower-tier cities are migrating swiftly to digital technologies and as each new digital platform has been introduced, adoption rates have accelerated. In short, a China with over 1 billion digital consumers is a very real possibility by 2018. With such a vast population and marketplace, much is at stake, but China is also a very large and diverse market and the Chinese consumer and its media, marketing, and commerce ecosystems are unique and, sometimes, complex. Join long-time China digital marketing expert Normandy Madden and a group of digital and multi-channel experts to talk about the rise of the Chinese digital consumer and how leading marketers are engaging with the largest consumer bloc in the history of the planet.
MODERATOR: NORMANDY MADDEN, SVP, CONTENT DEVELOPMENT, ASIA-PACIFIC, THOUGHTFUL CHINA
- KEVIN HUANG, CEO, PIXEL MEDIA ASIA
- ARVIND SETHUMADHAVAN, CHIEF INNOVATION OFFICER, DENTSU AEGIS
- NICOLAS ZURSTRASSEN, SVP, DIGITAL MARKETING, BAOZUN
CDX BIG DATA SPOTLIGHT: SOCIAL CRM (PRESENTED BY THE DIGITAL + DIRECT MARKETING ASSOCIATION)
Social CRM is not just about getting more “likes”, trying to maximize earned media or trying to manufacture a viral marketing hit. Social CRM is a philosophy and a business strategy, supported by a platform, business rules, workflow, and processes and social characteristics and designed to engage the customer in a collaborative conversation. In short, it’s the company’s response to the customer’s ownership of the conversation. We know that Social CRM tools let businesses better engage with their customers and enables a two way communication between the business and the consumer but, in addition to hearing about the latest tools and techniques, this session will explore how leading brands are leveraging connected consumer feedback and sentiment data and including it as part of a broader, more effective and impactful CRM strategy. Presented by David Ketchum and the Digital + Direct Marketing Association Asia, join this diverse, all-star cast of industry experts to learn more about building and executing-on an effective Social CRM strategy.
SESSION LEADER: DAVID KETCHUM, CHAIRMAN, DIGITAL + DIRECT MARKETING ASSOCIATION ASIA
- KEN MANDEL, MANAGING DIRECTOR, ASIA PACIFIC, HOOTSUITE
- CHRISTOPHER SMITH, HEAD OF DISCOVERY, MINDSHARE
- SEAN RACH, REGIONAL DIRECTOR, BRAND & CORPORATE AFFAIRS, PRUDENTIAL
- JUSTIN HALIM, HEAD OF AGENCIES, SOUTHEAST ASIA, FACEBOOK
COFFEE & NETWORKING BREAK
THE MOBILE PLATFORM WARS: NATIVE APPS vs. THE MOBILE WEB
Across the broader mobile ecosystem, the native app vs mobile web / HTML5 debate rages on. This key issue has a major impact on core, mobile platform investment and product development decisions and priorities for companies across all major business verticals. Native apps and the mobile web / HTML5, have their own sets of development advantages and disadvantages and also offer a range of varying advertising and marketing solutions and are the foundation for starkly different product discovery and monetization strategies. Join a diverse group of leading brand, agency, and media executives and engage in this ongoing, and fundamental, mobile platform debate.
SESSION LEADER: LUKE JANSSEN, GROUP CEO, TIGERSPIKE
- JOE LOY, HEAD OF DIGITAL STORE & PLATFORMS, STARHUB
- SCOTT SWANSON, PRESIDENT, GLOBAL ADVERTISING SALES, OPERA MEDIAWORKS
CONTENT MATTERS: THE POWER OF BRAND STORYTELLING
Content is informing consumer decisions more than ever including decisions about brand advocacy, engagement and purchase intent and increasingly plays a role in maximizing long-term customer value. Sophisticated consumer across Asia Pacific are increasingly utilizing the information available to them to make more informed purchase decisions and the rapid proliferation of smart devices has enabled a greater level of connectedness as consumers engage with brands in real time. So what have we learned? What are the outcomes of content marketing for businesses today and how do these outcomes differ across borders and business sectors? Furthermore, what do consumers expect from branded content and how are leading marketers effectively measuring the ROI of their content marketing efforts? Join Zaheer Nooruddin, an industry leader on the subject of content marketing, and leading content marketers to answer these questions and more.
SESSION LEADER: ZAHEER NOORUDDIN, VP, DIGITAL INSIGHTS & ANALYTICS, WAGGENER EDSTROM
- OMER SHER, GLOBAL BRAND MANAGER, DIGITAL MARKETING & eCOMMERCE, P&G
- NICK FAWBERT, MANAGING DIRECTOR, ASIA, BRAND NEW MEDIA
- NELLIE CHAN, DIRECTOR, MARKETING SOLUTIONS, ASIA
CDX REGIONAL SPOTLIGHT: ASEAN
The digital transformation across ASEAN is in full-swing. Over the last few years, consumers across the ASEAN region have embraced digital platforms, and social media, in particular. With over 600 million total residents in the regionand online penetration now reaching 90% across the entire region, the digital consumer in ASEAN is, now, fully blossoming and with the younger populations increasingly living a mobile-first lifestyle, it’s no surprise that consensus research estimates show that the ASEAN region will have almost one billion mobile subscribers by 2020. Yet, as with most of the Asia, this specific region is comprised of very different countries with uniquely different cultures and consumer habits which requires digital marketers to develop unique, in depth understanding of the unique digital consumer habits across each country within ASEAN. This regional spotlight panel brings together a diverse group of digital executives from across ASEAN to offer their broader thoughts on the region and on the state of the digital consumer across each country within the ASEAN marketplace.
SESSION LEADER: PIOTR JAKUBOWSKI, HEAD OF DIGITAL, INDONESIA, VML QAIS
- DONALD LIM, CHIEF DIGITAL OFFICER, ABS – CBN
- ARI FADYL, HEAD OF DIGITAL, AXA
- KASPER WANDI, FOUNDER & CEO, CONSIDER DIGITAL
LUNCH + KEYNOTE: THE 21ST CENTURY MARKETER: PROFILES IN COURAGE
The convergence of marketing and technology has forced marketers, brands and organisations to think and behave differently. And nowhere is the disruption of technology more evident than in Asia Pacific. Think Tencent and WeChat, Naver and Line, and the meteoritic rise of Xiaomi. These innovative businesses, through technology, marketing, and sheer guts are pioneering new ways to involve brands in consumers lives, embracing disruption, and redefining long-established business models. To drive this necessary innovation and change, a new breed of marketer must rise to the top — The marketer that has to the guts to disrupt the status quo, has the stamina for change, and the agility to respond to lightning fast market changes and consumer trends. It also means embracing new ways of working centred on imperfection, consumer transparency, rapid product development cycles and the recognition that failure is a crucial component of success (which culturally in Asia can be even harder to swallow). Join DigitasLBi’s Roy Capon, Disney’s James Gray, and Pete Mitchell from Mondelez, a truly innovative brand marketer, as they discuss how the courageous marketer will dominate and thrive in the post-digital age.
SESSION LEADER: ROY CAPON, CEO, APAC, DIGITASLBi
FEATURED PARTICIPANT: JAMES GRAY, HEAD, DISNEY INTERACTIVE, SEA
FEATURED PARTICIPANT: PETE MITCHELL, GLOBAL MEDIA INNOVATIONS DIRECTOR, MONDELEZ INT’L
MASTERING MULTI-PLATFORM: A CONVERSATION WITH CNN
It has been widely reported that there are now more connected mobile devices than there are human beings on the planet. Mobile has exploded onto the scene and with mobile phone penetration now maturing in most advanced countries, the rest of the world will catch-up in a hurry and we are also now on the verge of a second mobile revolution as the “Internet of Things” brings pervasive connectivity to the global masses. So, how does this world-class content machine like CNN deal with, and look to address, the huge challenges and business opportunities associated with this massive, platform and device fragmentation and explosion of new connected consumers. The CDX Global Forum is pleased to welcome Andrew Demaria, the Executive Producer of Digital, Asia & Editor-in-Chief of CNN Travel for CNN to our stage to discuss the future of multi-platform content and the pervasively connected global consumer.
SESSION LEADER: DREW IANNI, FOUNDER & EVENT CHAIRMAN, THE CHIEF DIGITAL OFFICER GLOBAL FORUM
FEATURED INTERVIEW: ANDREW DEMARIA, EXEC PRODUCER, DIGITAL & EDITOR-IN-CHIEF, CNN TRAVEL, CNN
MASTERS OF MONETIZATION: THE CDX MEDIA & ENTERTAINMENT ROUNDTABLE
Ask most media executives and a vast majority of them will tell you that it is a great time to be in the content business. The explosion of current and emerging connected media devices and platforms has created a seller’s marketplace for content owners. And as these platforms come into their own, we are on the verge of an imminent explosion of the Internet of Things and an unlimited array of connected devices and platforms and, as a result, even more media and content distribution and monetization platforms. But we can also see view this exciting new world through the more complicated “fragmentation” lens and, now, consumers will have even more choice in regards to content and consumption platforms. This executive-level roundtable, led by regional media expert and IAB Chair Emeritus, Wendy Hogan, brings together a diverse array of media and content executives to discuss their approach to the new world order of content and how they will take advantage of the opportunities and deal with the challenges that lie ahead.
SESSION LEADER: DREW IANNI, EVENT CHAIRMAN, CHIEF DIGITAL OFFICER GLOBAL FORUM
- JON VLASSOPULOS, FOUNDER & CEO, TRAILERPOP
- ANDREW DEMARIA, EXECUTIVE PRODUCER, DIGITAL, ASIA & EDITOR-IN-CHIEF, CNN TRAVEL, CNN
- PHIL TOWNEND, MD, EMEA, UNRULY MEDIA
CDX FEATURE ROUNDTABLE: GAMER NATION: THE RISE OF A GLOBAL MASS MARKET
The majority share of total game playing time globally is now on phones and tablets. Console gaming is not dead but with an additional 3 BILLION smartphones coming online globally in the next three years, and an estimated tablet install base of 1 Billion by 2017, the mobile/app gaming economy, already an estimated $10B market with an estimated 1 BILLION users, is just in its infancy. Tens of billions of dollars in advertising, virtual goods, and premium subscription/product revenues are at stake and this session will explore who is best positioned to capture these revenues. More specifically:
- How are game developers driving app discoverability and monetization in an increasingly crowded market?
- How advertisers are currently leveraging both the myriad of gaming platforms to engage their customers?
- How are the masters of freemium are driving virtual goods sales and premium subscriptions.
- How will traditional console platforms and software companies evolve their platforms, titles, and businesses?
- Beyond smartphones and tablets, will gaming on connected TVs and other emerging platforms, catalyze additional growth?
Join Nitin Bhat, Partner and Head of Consulting at Frost & Sullivan, Leo Liu, GM, Greater China for Electronic Arts, and additional TBA experts as they discuss the rise of Gamer Nation and the unique characteristics and habits of this emerging mass market across Asia.
SESSION LEADER: NITIN BHAT, PARTNER & HEAD OF CONSULTING, FROST & SULLIVAN
- LEO LIU, GM, GREATER CHINA, EA / POPCAP GAMES
CLOSING KEYNOTE: POSTCARDS FROM THE EDGE: ENGAGING THE PERVASIVELY CONNECTED CONSUMER
The Chief Digital Officer Global Forum is honored to be partnering with one of the world’s leading venture capital firms, Sequoia Capital, and Sequoia’s first employee in Singapore, Yinglan Tan, to put together a unique closing keynote that finishes off our two-days together with a sneak-peek into the future. But we will take a slightly different, and more valuable, approach to “futurescaping” and focus on the emerging connected platforms and devices where marketers are gaining early traction driving consumer engagement or the prospects are high for measurable consumer engagement. We are awash in interesting, compelling “shiny new objects” and, for marketers, they are nothing more than distractions and industry conversation pieces unless they can effectively drive measurable consumer engagement. So, come hear from this leading panel of experts, led by Sequoia’s Yinglan Tan, on which devices will make the cut and how and where leading marketers can engage the pervasively connected consumer
SESSION LEADER: YINGLAN TAN, VENTURE PARTNER, SEQUOIA CAPITAL
- CHIH-HAN YU, CO-FOUNDER & CEO, APPIER
- JOSH GALLAGHER, REGIONAL STRATEGY DIRECTOR, HAVAS MEDIA
- JULIAN CORBETT, FOUNDER & CEO, playTMN
W HOTEL LOBBY BAR
CLOSING RECEPTION: FRIDAY HAPPY HOUR HOSTED BY APPIER AND THE CDX FORUM
Join APPNATION Founder & Event Chairman, Drew Ianni, Appier CEO, Chih-Han Yu, and your fellow delegates for a final networking opportunity and to come celebrate the close of our inaugural Chief Digital Officer Global Forum Asia Pacific. We look forward to treating you to an early Friday happy hour. Cheers!